Featured Story

New deal for HBO OTT service will mean growth for MLBAM

Published in SportsBusiness Journal on 12 / 15 / 14

MLB Advanced Media began 2014 with major video streaming deals with Sony and World Wrestling Entertainment, representing huge boosts to its non-baseball business. Its new pact with HBO to power the cable network’s forthcoming over-the-top streaming service ends the year in much the same fashio...

Read More

Tags: Media

More Stories

07/18/11
Nets press on with marketing plan

It’s a tall task for NBA teams rolling out offseason marketing programs without their biggest asset: the players. But that hasn’t stopped them from hitting the streets, as one team, the New Jersey Nets, unveils a new summer campaign to help meet the huge challenge of selling season ticke ...

Tags: Franchises

07/18/11
Keeping the game in town

Kevin Johnson needed advice. As a first-term mayor with a background as a professional basketball player, he was facing the issue that was likely to define his tenure. The Sacramento Kings, his city’s only big league sports team, had just announced their intention to leave the city for Anaheim ...

Tags: Franchises

07/11/11
Dodgers case tests MLB’s power

A federal bankruptcy judge is unlikely to let MLB seize the Los Angeles Dodgers franchise, legal experts said last week. But at the same time, the court will almost surely not allow owner Frank McCourt to personally reap a windfall from a potential sale of the team’s media rights. With now ...

Tags: Franchises

07/11/11
Kings take cue from soccer

The Los Angeles Kings hope to introduce the rambunctious culture of soccer-style supporters to NHL clubs. The Kings have set aside a 500-seat section behind the goal in the lower bowl at Staples Center that will house the team’s new supporters club, which has yet to be named. Chris McGowan, ...

Tags: Franchises, Los Angeles Kings, NHL

07/11/11
Expected Sixers sale on track

The NBA lockout has brought league business to a screeching halt, but it is not derailing the expected sale of Philadelphia 76ers. “I think, frankly, this has been baked in from the beginning,” said NBA Deputy Commissioner Adam Silver, when asked whether the lockout would affect any ...

Tags: Franchises

07/11/11
Montreal owner set for move to MLS

Saputo I t is impossible to talk about professional soccer in Quebec without mentioning Canadian businessman Joey Saputo. In 1992, Saputo founded the Montreal Impact, which will make its debut as Major League Soc ...

Tags: Franchises

06/13/11
Jets maintain sponsor dialogue

With the lockout clouding all things in NFL marketing circles, some teams chose to postpone their partner summits until next year. Not so for the New York Jets, somewhat perturbed by the lockout’s impact on their ability to capitalize from a ...

Tags: Franchises

06/13/11
Red Bulls Pacers make hires

The New York Red Bulls of Major League Soccer have hired veteran NBA executive Chris Heck as president of business operations, while the Indiana Pacers have hired a new chief sales and marketing officer in veteran industry executive Todd Taylor. Heck joins the Red Bulls after spending seven years ...

Tags: Franchises, Marketing and Sponsorship

06/13/11
The Streak

Devotion to their fans, front-office stability and a willingness to spend have put the Class A Dayton Dragons on the brink of the U.S. record for consecutive sellouts.

Tags: Franchises

06/13/11
Ticket campaign has Brooklyn accent

The New Jersey Nets won’t move to Brooklyn until late 2012, but the team this month is launching an advertising campaign dubbed “One Day” to push premium season-ticket sales at its Barclays Center arena. The ...

Tags: Franchises

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug