Featured Story

Fermata gives evidence of licensing challenge to CLC

Published in SportsBusiness Journal on 07 / 28 / 14

With more than 200 licensing clients and a 96 percent renewal rate, Collegiate Licensing Co. has seldom felt much of a challenge from competitors. That appears to be changing. Atlanta-based Fermata Partners, a company founded by four former CLC executives, won two big pieces of licensing business...

Read More

Tags: Colleges

More Stories

03/07/11
Favored Flyers? Snider, Luukko both say no

GETTY IMAGES Snider: "I think people say that because I created the Flyers and it's like my baby." Ed Snider and Peter Luukko are aware of the perception in Philadelphia that they favor the Flyers over the 76ers. Snider owns both teams and Luukko is president of the Flyers and ...

Tags: Facilities, Franchises

02/21/11
Inside Lakers-TWC deal

One of the most startling sports deals of the year started with a simple phone call just after Thanksgiving. It ended on Valentine’s Day, after a whirlwind romance that will result in the launch of two new regional sports networks in Los Angeles next year. The speed and scope of the deal that saw ...

Tags: Media, Franchises

02/21/11
Jets could begin furloughs

The New York Jets will begin furloughing employees next week if the NFL and NFL Players Association do not reach a new collective-bargaining agreement, according to the team’s executive vice president of business operations, Matt Higgins. Employees will be told they must take a one-week, unpaid abse ...

Tags: Labor and Agents, Franchises

02/21/11
Canucks, Leafs lead on streaming

Applications allow Toronto, Vancouver fans to watch in-market games on mobile devices. While the NHL’s push to stream live in-market games to mobile devices has stalled in the United States, two Canadian teams have begun offering in-market mobile streaming o ...

Tags: Media, Franchises

02/14/11
Suns, D-Backs ready to light it up

The Phoenix Suns and the Arizona Diamondbacks are launching a rare joint venture that will develop a multimillion-dollar, technology-fueled digital outdoor marketing showpiece in downtown Phoenix. PHOENIX SUNS A rendering of how the digital and static billboard signage along the corri ...

Tags: Franchises

02/07/11
Power of the ring

The largest World Series ring on earth has a secret. Conceived by owner Jeffrey Loria in the afterglow of the Florida Marlins’ unlikely World Series victory in 2003, with a baseball-shaped top fronted by a leaping fish, the ring sparkles from the cut of 228 white diamonds, one rare teal diamond, 13 ...

Tags: Franchises

02/07/11
Timbers go big with billboards

PORTLAND TIMBERS The campaign cost $200,000 and features Portland residents and their logging tools. In a push to drive fan awareness in the lead-up to their MLS debut, the Portland Timbers have used a campaign that featured 21 building-sized billboards in downtown Port ...

Tags: Franchises

02/07/11
Team lottery tickets

Sales of instant lottery tickets that bear a Boston Red Sox, New England Patriots, Boston Celtics or Boston Bruins logo account for more than half of $763 million that has been spent on 51 licensed team-based lottery games now in retail stores across the country. These games, in turn, have brought ...

Tags: Franchises, Marketing and Sponsorship

01/31/11
Revolution to credential bloggers

In a push to become the most blogger-friendly team in Major League Soccer — a league that already welcomes the blogosphere — the New England Revolution has reached out to independent Boston-area fan bloggers, offering media credentials and regular spots in the pressroom for the 2011 season. In an e ...

Tags: Franchises, Media

01/31/11
Hornets reach attendance mark

After meeting a key attendance benchmark that keeps the New Orleans Hornets’ arena lease intact, the team is now leveraging its sponsors for increased investment to help shore up the franchise. On Jan. 18, Hornets President Hugh Weber and other front office executives held a state-of-the-franchise ...

Tags: Franchises

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug