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Magic’s arena gets iBeacon technology

04 / 14 / 14

The Orlando Magic is the latest franchise to roll out iBeacon technology in an effort to improve fans’ in-arena experiences. The Magic is integrating 20 iBeacons inside Amway Center with its team app, enabling fans to get smartphone message prompts for possible seat upgrades, food and bever...

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Tags: Franchises

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02/07/11
Power of the ring

The largest World Series ring on earth has a secret. Conceived by owner Jeffrey Loria in the afterglow of the Florida Marlins’ unlikely World Series victory in 2003, with a baseball-shaped top fronted by a leaping fish, the ring sparkles from the cut of 228 white diamonds, one rare teal diamond, 13 ...

Tags: Franchises

02/07/11
Timbers go big with billboards

PORTLAND TIMBERS The campaign cost $200,000 and features Portland residents and their logging tools. In a push to drive fan awareness in the lead-up to their MLS debut, the Portland Timbers have used a campaign that featured 21 building-sized billboards in downtown Port ...

Tags: Franchises

02/07/11
Team lottery tickets

Sales of instant lottery tickets that bear a Boston Red Sox, New England Patriots, Boston Celtics or Boston Bruins logo account for more than half of $763 million that has been spent on 51 licensed team-based lottery games now in retail stores across the country. These games, in turn, have brought ...

Tags: Franchises, Marketing and Sponsorship

01/31/11
Revolution to credential bloggers

In a push to become the most blogger-friendly team in Major League Soccer — a league that already welcomes the blogosphere — the New England Revolution has reached out to independent Boston-area fan bloggers, offering media credentials and regular spots in the pressroom for the 2011 season. In an e ...

Tags: Franchises, Media

01/31/11
Hornets reach attendance mark

After meeting a key attendance benchmark that keeps the New Orleans Hornets’ arena lease intact, the team is now leveraging its sponsors for increased investment to help shore up the franchise. On Jan. 18, Hornets President Hugh Weber and other front office executives held a state-of-the-franchise ...

Tags: Franchises

01/31/11
Teams make contingency plans

Editor's note: This story is revised from the print edition. The Houston Texans created a CBA response team. Several teams have furloughs lined up starting March 4 when the league may be operating without a labor deal, while most teams wrote into coaches contracts reduced pay for 2011 if game ...

Tags: In-Depth, Franchises, Leagues and Governing Bodies

01/24/11
Braves brand super suites

The Atlanta Braves are developing two new branded super suites catering to separate audiences at Turner Field. The team is consolidating four regular suites midlevel beyond the right-field foul pole that often went unsold into two larger 50-person units for the 2011 season. One skybox will be marke ...

Tags: Franchises, Facilities

01/24/11
FC Dallas focuses on young adults

FC Dallas hopes a new ticketing strategy will help channel the club’s on-field success in 2010 into better attendance in 2011. The team, which lost to the Colorado Rapids in the 2010 MLS Cup, posted the league’s third-worst attendance numbers last season. GETTY IMAGES FC Dallas ...

Tags: Franchises

01/24/11
Rangers refashion executive team

The Texas Rangers’ hire last week of former Boston Red Sox executive Joe Januszewski to be executive vice president for business partnerships and development completed a dramatic executive reshaping that owner Chuck Greenberg believes will help transform the club. Januszewski, whose eight-year run ...

Tags: Franchises

01/24/11
RSN buys D.C. blog sites

Continuing its strategy to build up its online news and analysis operations, Comcast SportsNet’s Mid-Atlantic regional sports network bought two Washington, D.C.-area blogs that cover the Redskins and the Nationals. Comcast SportsNet Mid-Atlantic picked up RealRedskins.com and NatsInsider.com for a ...

Tags: Media, Franchises

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