Featured Story

Fermata gives evidence of licensing challenge to CLC

Published in SportsBusiness Journal on 07 / 28 / 14

With more than 200 licensing clients and a 96 percent renewal rate, Collegiate Licensing Co. has seldom felt much of a challenge from competitors. That appears to be changing. Atlanta-based Fermata Partners, a company founded by four former CLC executives, won two big pieces of licensing business...

Read More

Tags: Colleges

More Stories

06/13/11
Jets maintain sponsor dialogue

With the lockout clouding all things in NFL marketing circles, some teams chose to postpone their partner summits until next year. Not so for the New York Jets, somewhat perturbed by the lockout’s impact on their ability to capitalize from a ...

Tags: Franchises

06/13/11
Red Bulls Pacers make hires

The New York Red Bulls of Major League Soccer have hired veteran NBA executive Chris Heck as president of business operations, while the Indiana Pacers have hired a new chief sales and marketing officer in veteran industry executive Todd Taylor. Heck joins the Red Bulls after spending seven years ...

Tags: Franchises, Marketing and Sponsorship

06/13/11
The Streak

Devotion to their fans, front-office stability and a willingness to spend have put the Class A Dayton Dragons on the brink of the U.S. record for consecutive sellouts.

Tags: Franchises

06/13/11
Ticket campaign has Brooklyn accent

The New Jersey Nets won’t move to Brooklyn until late 2012, but the team this month is launching an advertising campaign dubbed “One Day” to push premium season-ticket sales at its Barclays Center arena. The ...

Tags: Franchises

06/06/11
Winnipeg club: long to-do list, little time

Two years before purchasing the Atlanta Thrashers with the intent to move the team to Winnipeg, executives from True North Sports & Entertainment met with the Ottawa Senators, Nashville Predators and Edmonton Oilers to prepare for just such a scenario. That due diligence, learning about every ...

Tags: Franchises

05/30/11
Kings see ticket sales climb

The Sacramento Kings have sold nearly 2,000 new season tickets since team owners Joe and Gavin Maloof announced on May 2 their plan for the franchise to stay in Sacramento for at least one more season. In addition, the team has sold 26 new corpo ...

Tags: Franchises

05/23/11
Penske prez sees growth potential

As president of Penske Racing, Tim Cindric oversees a three-car IndyCar Series operation and a two-car NASCAR Sprint Cup Series operation. He has been in both sports long enough to see them undergo their respective ups and downs, and he has helped Penske Racing navigate those changes. This week he& ...

Tags: Franchises

05/16/11
'Yesteryear' drives Wizards' new look

With a nod to their past, the Washington Wizards last week unveiled their new red-white-and-blue uniforms, along with two new secondary marks and an updated primary logo. The Wizards’ new design links the team’s look with the old Bullets uniforms before late owner Abe Pollin changed ...

Tags: Franchises

05/16/11
Q&A with Jeff Plush, Colorado Rapids

Plush As one of the original charter teams in Major League Soccer, the Colorado Rapids have existed in the shadow of Denver’s NFL Broncos, NBA Nuggets and NHL Avalanche since 1996. To help alleviate that, th ...

Tags: Franchises

05/09/11
NBA execs playing catch-up in Sacramento

The NBA sent marketing staff to Sacramento to help ignite the Kings’ business following a season that team co-owner Joe Maloof said will bring roughly $6 million in profit. Though the team posted the second-worst average attendance in the 30-team NBA with an average of 13,890 fans a game, the Kings ...

Tags: Franchises

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug