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Guinness signs deal with Champions Cup

Published in SportsBusiness Journal on 11 / 17 / 14

Guinness has signed a five-year deal to be the presenting and lead sponsor in North America of the International Champions Cup, a deal valued at more than eight figures over its term, according to sources familiar with the agreement. ...

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Tags: Marketing and Sponsorship

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08/18/14
Ballmer takes charge of Clippers

Despite a summer of litigation and unprecedented off-the-court headlines, the Los Angeles Clippers have emerged relatively unscathed financially as new owner Steve Ballmer now officially takes charge of the franchise. “There are not any gaping holes,” said Dick Parsons, the former Tim ...

Tags: Franchises

08/18/14
Catching Up With … Richard Childress

Richard Childress started his NASCAR team in 1969, and he has had a front seat for the sport’s meteoric rise over the last four decades. But as the sport’s longest-standing team owner, with more than 200 victories and 12 champion ...

Tags: Franchises

08/11/14
Liverpool FC plans Asia tour

Liverpool FC plans to play preseason exhibitions in Asia next year but hasn’t finalized any markets yet, according to Billy Hogan, the club’s chief commercial officer. Hogan said that business staff will evaluate markets later this year and meet with the soccer staff to get their feed ...

Tags: Franchises

08/11/14
Coyotes: ‘We’ve made a lot of progress’

Anthony LeBlanc, George Gosbee and the seven other owners of Arizona’s NHL team now have one full season under their belts, but this summer has been their first full offseason to market the team. That process has notably included the rebran ...

Tags: Franchises

08/11/14
Devils check in with Ritz

The New Jersey Devils have turned to one of the world’s top luxury brands — Ritz-Carlton — to help them improve customer service and leadership skills at Prudential Center. Ritz-Carlton Leadership Center, a 15-year-old enterprise run by the five-star hospitality firm, signed a d ...

Tags: Franchises

08/04/14
Seahawks sell preseason exclusivity

In a move taken directly from “The Late Show with David Letterman,” the Super Bowl champion Seattle Seahawks are selling their TV ad inventory in the first quarter of each preseason game to one specific sponsor. The Washington State Lottery bought the exclusive position for this week& ...

Tags: Franchises

08/04/14
Who owns the teams?

Editor’s note: This story is revised from the print edition. Almost one quarter of Minor League Baseball’s 160 clubs are owned by 10 groups that have three or more teams in their portfolio. That number increases to roughly 38 percent if you add in the 11 groups that own two clubs ...

Tags: Franchises

08/04/14
Minor league franchise values soar

You’d think if someone said, ‘I’m the owner of a minor league team,’ they’d have a pretty good idea of how to run it so it made money,” Michael Savit was saying. “That wasn’t the case.” Not so long ago, minor league baseball teams in most regi ...

Tags: Franchises

08/04/14
Values also rising for independents

Like their affiliated counterparts, minor league baseball’s independent leagues are experiencing a historic rise in franchise values. But the financial landscape is much more specific to individual clubs and markets. The most lucrative sale of an independent minor league team is believed to ...

Tags: Franchises

07/21/14
Race team brings own cook

John Youk looks up from a camouflage grill beneath a tent at Kentucky Speedway and eyes a Sprint Tower in the distance. He scans the numbers for Stewart-Haas drivers. “Patrick’s third fastest,” he says, nodding. “Stewart’s quick, sixth. We’ve got hot cars. Oh y ...

Tags: Franchises

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