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Magic’s arena gets iBeacon technology

04 / 14 / 14

The Orlando Magic is the latest franchise to roll out iBeacon technology in an effort to improve fans’ in-arena experiences. The Magic is integrating 20 iBeacons inside Amway Center with its team app, enabling fans to get smartphone message prompts for possible seat upgrades, food and bever...

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12/09/13
Drake, Raptors working on ‘We Are North’

The Toronto Raptors and rapper Drake, the team’s goodwill ambassador, are crafting a marketing campaign called “We Are North” as the team begins a branding overhaul. During a recent industry conference, Tim Leiweke, president and CEO of Maple Leaf Sports and Entertainment, intro ...

Tags: Franchises

11/25/13
Celtics show delivered through app

The Boston Celtics have created the NBA’s first pregame show to be streamed live through its mobile app. The new show, “Home Court Advantage,” is part of the club’s plan to increase digital content. American Express, a team partner and NBA league-level sponsor, has signed ...

Tags: Franchises

11/25/13
Molson Coors to sell Rockies stake

Coors has been linked with the Rockies since before they began play in 1993. Photo by: GETTY IMAGES Molson Coors is selling its nearly 15 percent stake in the Colorado Rockies to Ariz ...

Tags: Franchises

11/18/13
Mercedes sponsors Bobcats rebranding

The Charlotte Bobcats have signed Mercedes-Benz as title sponsor of the team’s Buzz City rebranding campaign, as the franchise begins the yearlong process of bringing back the Hornets nickname. Team officials said the deal marks the first sponsorship of a rebranding campaign in the NBA. ...

Tags: Franchises

11/18/13
Region offers potential outdoor venues

If the San Jose Sharks were selected to host an outdoor NHL game, where would that game be played? Considering the various sporting venues in the area, the most intriguing site might be 70,000-seat Levi’s Stadium, the new facility for the San Francisco 49ers that opens in August with an MLS ...

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11/18/13
Sharks sport a new philosophy

The San Jose Sharks, in their first full season with SAP co-founder Hasso Plattner as their principal owner, are enjoying a strong start on the ice but also are transforming their business identity. The franchise is increasing its focus on hockey-related businesses that complement the NHL operati ...

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11/11/13
Twitter TV Ratings to track Suns traffic

The Phoenix Suns have become the first major pro sports team to sign a deal with SocialGuide’s Nielsen Twitter TV Ratings service that tracks Twitter activity during games. Financial terms of the one-year deal were not disclosed. The agreement was finalized late last month, ahead of the sta ...

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11/11/13
Hip-hop sensibility fuels new Kings line

Mister Cartoon, a canvas and tattoo artist, has designed for Nike and Vans, but never for a pro or college sports team. Photo by: GETTY IMAGES For Los Angeles street artist Mister Car ...

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10/28/13
Jones — Player safety

Under Commissioner Roger Goodell, the NFL has taken visible steps to make the game safer, trying to rid competition of helmet-to-helmet hits and even moving the kickoff line up 5 yards to minimize collisions. Jerry Jones, like others, wants to ensure the physicality of the game is preserved whil ...

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10/28/13
Jones — Salvation Army

The Dallas Cowboys use halftime at their annual Thanksgiving home game to raise funds for the Salvation Army and bring awareness to the charity’s red kettle campaign. It’s a 17-year relationship between the team and the charity that draws annual recognition, but its roots lie in headline ...

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