Featured Story

Devils, feeling proud, ready to put on their Jersey

Published in SportsBusiness Journal on 08 / 22 / 16

Aiming to link the pride of the entire state to the team, the New Jersey Devils are rolling out a brand campaign that calls for everyone to get behind “One Jersey.” The campaign, which will launch in the market this week, reflects th...

Read More

Tags: Franchises

More Stories

08/05/13
Can Veritix chip away at Ticketmaster?

Ticketmaster’s complete dominance of the NFL ticketing market came to an end last week with the Detroit Lions’ switch to Veritix for season and game-day primary tickets. The Lions and Veritix talked up the ability of the 7-year-old company to customize and brand the ticket-buying expe ...

Tags: Franchises

07/29/13
For Cosmos, rebirth on a modest scale

On Saturday, the historic New York Cosmos, a brand associated with the legendary Pelé and the Studio 54 era of the late 1970s, will be back on the pitch for the first time in almost three decades. In the weeks leading up to their return, easily one of the most heavily hyped efforts around a s ...

Tags: Franchises

07/29/13
Hot Seahawks add Boeing, Starbucks

Boeing and Starbucks are the newest corporate partners of the Seattle Seahawks as the NFL team looks to lean on its newfound national popularity to stimulate deals. Locally based Boeing gets branding on the Seahawks’ news conference backdrop under the deal, along with permanent signage for ...

Tags: Franchises

07/29/13
Focus group helps Texans program boards

The Houston Texans’ end zone video boards debuting Aug. 17 for the team’s first home preseason game not only will be the largest in the NFL, they’ll also enjoy the distinction of having had their own focus group. The Texans last month brought together a group of fans to receive ...

Tags: Franchises

07/22/13
The mascot makers

More than two dozen companies are involved in producing and maintaining the hundreds of mascot costumes across professional sports. SportsBusiness Journal contacted each team in the NFL, NBA, NHL and MLB, as well as each MiLB ballclub above the rookie league level, and asked: Who makes your suits? ...

Tags: Franchises

07/22/13
A five-mascot lineup for Cleveland

Mascots for Dan Gilbert’s four teams report to Cavs marketing. Photo by: CLEVELAND CAVALIERS When Tracy Marek, CMO and senior vice president of marketing for the Cleveland Cava ...

Tags: Franchises

07/22/13
Not easy being green: An inside look

How better to understand a mascot’s world than to be a mascot — even if only for an inning or two? Thanks to the Class A Kannapolis (N.C.) Intimidators, that possibility became a reality for this writer on an early July evening at CMC-NorthEast Stadium.    David Brough ...

Tags: Franchises

07/22/13
The business of mascots

T he cluster of blue-shirted children surged steadily up the aisle, onto the concourse and then down the first base line, shrinking here and stretching there, like paint spilled on the deck of a rocking boat. It was Camp Day at Fluor Field, home to the Greenville Drive, the Class A South Atl ...

Tags: Franchises

07/15/13
Sabres fans keep buying tickets

Buffalo Sabres fans are not holding the franchise’s recent subpar performance on the ice against owner Terry Pegula or team management: The Sabres report that 98 percent of season-ticket holders renewed for the 2013-14 season, down just 1 percent from a year ago. The team additionally has d ...

Tags: Franchises

07/01/13
Mets hire DePaoli as executive VP

The New York Mets have hired Lou DePaoli as the team’s executive vice president and chief revenue officer. DePaoli While that title represents a new position for the Mets, as sales chief, De ...

Tags: Franchises

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug