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David Morehouse: Power Player

04 / 14 / 14

For Pittsburgh Penguins President and CEO David Morehouse, this week’s start of the NHL playoffs creates emotion beyond what others in sports might describe as a roller-coaster ride — one that could last anywhere from a disappointing 10 days to a victorious two months. “The play...

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Tags: Franchises

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04/23/12
RFID system gets Nats fans in faster

The Washington Nationals were able to get more than 500 fans a minute through the turnstiles for their opening home series, more than triple their previous peak entry rates, thanks to the new radio frequency identification system at Nationals Park. ...

Tags: Franchises

04/16/12
Jacket loaded with savings

The Detroit Pistons are taking a promotional page from the NHL’s Tampa Bay Lightning by giving season-ticket buyers a team jacket embedded with a microchip that provides discounts inside the arena, but the technology is as much about data collection as it is about offering cut-rate Cokes. ...

Tags: Franchises, Detroit Pistons

04/16/12
Broncos go easy on marketing Manning

The Denver Broncos plan to deploy a conservative marketing approach with Peyton Manning, perhaps the most high-profile free agent acquisition in NFL history. While Manning, for the first time in his career, will make regular appearances on a weekly radio show connected to his club, the Broncos ar ...

Tags: Franchises

04/09/12
Loria’s eye for art key to logo

No fan wants it to happen to their team — not in their backyard. Whenever a pro team introduces a new primary logo, the reaction is immediate, virulent and unmistakably negative. So when the Miami (nee Florida) Marlins’ new logo was leaked last October, much of the digital sport logo ...

Tags: Franchises

04/09/12
Thunder sells out '12-13 season tickets

Just six weeks into its 2012-13 season-ticket renewal campaign, the Oklahoma City Thunder already has sold out its full-season-ticket allotment for next year, the earliest the small-market franchise has sold out of its inventory. “We are at our self-imposed limit at 14,000 season tickets an ...

Tags: Franchises

04/02/12
Ownership gives Dodgers hope again

Even Stan Kasten, presumptive president and chief executive of the Los Angeles Dodgers, was trying to come to grips with the mammoth scope of the $2.15 billion agreement to buy the historic team from Frank McCourt. “Given the very recent and significant escalation in franchise prices, I&rsq ...

Tags: Franchises

04/02/12
Liverpool to play at Fenway

Fenway Sports Management has completed a long-anticipated deal to bring sister operation and English Premier League club Liverpool FC to Fenway Park to play a July 25 exhibition against Serie A club AS Roma. Other games were slated to be announced as part of a larger North American tour arranged ...

Tags: Franchises

04/02/12
Sabres stay focused

The Buffalo Sabres will win the Stanley Cup — sooner or later. That’s according to President Ted Black, who likes the path the team is on. That path has been a bumpy one. The season began with high-profile trades, a new name on the arena, a rash of player injuries, a seven-week period ...

Tags: Franchises

03/26/12
Wizards market "DC 12 Club"

The Washington Wizards have rolled out a season-ticket renewal campaign laden with incentives as the team looks to boost business during a year of futility on the court. The team has created a DC 12 Club marketing platform that gives new and renewing full-season-ticket buyers access to some 30 ev ...

Tags: Franchises

03/26/12
10 NFL clubs raising ticket prices

Giants season-ticket holders will pay the same as they did in last year’s Super Bowl season. Photo by: GETTY IMAGES More than two-thirds of NFL teams are lowering or keeping the ...

Tags: Franchises

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