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Magic’s arena gets iBeacon technology

04 / 14 / 14

The Orlando Magic is the latest franchise to roll out iBeacon technology in an effort to improve fans’ in-arena experiences. The Magic is integrating 20 iBeacons inside Amway Center with its team app, enabling fans to get smartphone message prompts for possible seat upgrades, food and bever...

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Tags: Franchises

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01/27/14
HTS signs to sell national ads for Kings

The Fox Sports-owned Home Team Sports signed a deal to sell national advertising for the Sacramento Kings, giving HTS deals with 28 of the 29 U.S.-based NBA teams. Only the Los Angeles Lakers do not have a deal with the group, which sells national advertising for regional sports networks and team ...

Tags: Franchises

01/27/14
With new name, Bobcats raise bar

When the Charlotte Bobcats change their name next season to the Charlotte Hornets, the team not only will sport a new moniker, but it also will have some new business benchmarks. Team officials are budgeting that the rebranding will push sales of full-season-equivalent tickets to more than 10,000 ...

Tags: Franchises

01/20/14
Cubs roll out mascot

Lots of pro sports teams have mascots. But the Chicago Cubs hadn’t had one for 98 years. Now the Cubs do, and his name is Clark. With the addition of Clark, the Chicago Cubs become the 27th of 30 Major League Baseball teams to get a tea ...

Tags: Franchises

01/20/14
Padres’ system combines fan touch points

The San Diego Padres are ramping up efforts to understand fan behavior and habits. The team is introducing a radio frequency identification system that will combine ticketing, concessions, its fan loyalty program and in-game entertainment. Like the Washington Nationals and Tampa Bay Rays, the Pad ...

Tags: Franchises

01/13/14
AS Roma stadium another game-changer

James Pallotta, the American owner of AS Roma, was openly enthusiastic in December after presenting a plan for a new, privately owned stadium to the mayor of Rome. Mayor Ignazio Marino was also enthusiastic, waving a Roma pennant and giving the “futuristic” design raves. Both realize ...

Tags: Franchises

01/13/14
The Roma revolution

T he American ownership of AS Roma is revitalizing Italian soccer. That may not have been an intended consequence of the Boston-based group’s acquisition of the club in 2011, but by creating the first for-profit team among 20 in the country’s top league, Serie A, and imposing an active ...

Tags: Franchises

01/06/14
Earthquakes turning to agency Pivot

The San Jose Earthquakes have hired San Francisco-based marketing agency Pivot to help the MLS club explore sponsorship deals for its jersey and new stadium. Pivot is owned and operated by former Golden State Warriors sponsorship executive Ben Shapiro. The agreement, effective the start of this ...

Tags: Franchises

12/16/13
DePaoli, Mets work for the weekend

The new head of business for the New York Mets thinks his fans want more weekend fun. Accordingly, a promotional calendar built around Friday, Saturday and Sunday games is one of the hallmarks of the new way Lou DePaoli, the Mets’ executive vice president and chief revenue officer, is marke ...

Tags: Franchises

12/09/13
Drake, Raptors working on ‘We Are North’

The Toronto Raptors and rapper Drake, the team’s goodwill ambassador, are crafting a marketing campaign called “We Are North” as the team begins a branding overhaul. During a recent industry conference, Tim Leiweke, president and CEO of Maple Leaf Sports and Entertainment, intro ...

Tags: Franchises

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