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Magic’s arena gets iBeacon technology

04 / 14 / 14

The Orlando Magic is the latest franchise to roll out iBeacon technology in an effort to improve fans’ in-arena experiences. The Magic is integrating 20 iBeacons inside Amway Center with its team app, enabling fans to get smartphone message prompts for possible seat upgrades, food and bever...

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07/30/12
Tour turns profit for Liverpool

Liverpool FC executives said the club sold more than 111,000 tickets and turned a profit for its first North American tour since Fenway Sports Group bought the English Premier League club in October 2010. The club’s three-game preseason series concluded Saturday at M&T Bank Stadium in B ...

Tags: Franchises

07/16/12
Rockets near hire on strategy exec

The Houston Rockets are close to hiring a new chief strategy officer after Chris Dacey resigned in early July to take a job outside of the sports industry. Dacey, who joined the Rockets as vice president and chief strategy officer in 2007, resigned to take a job as operating vice president for th ...

Tags: Franchises

07/16/12
Pack pours record profit into refurb

Perhaps the most notable aspect of the Green Bay Packers’ record-shattering earnings and revenue reported last week is where the money will not go: to the team’s nearly 10-year-old rainy day fund, which had consumed previous years’ profits. In Green Bay, with a new, owner-frie ...

Tags: Franchises

07/02/12
Saints execs join Hornets

The New Orleans Hornets are reshuffling their front office with New Orleans Saints executives taking on additional management roles at the NBA franchise owned by Saints owner Tom Benson. The increased front office cross-pollination between the teams comes after two executives recently left the Ho ...

Tags: Franchises

07/02/12
Wolves launch social media site for fans

The Minnesota Timberwolves are the latest NBA franchise to consolidate all of the team’s social media channels into a new site with an eye toward driving more revenue through its digital efforts. Last week, the team launched WolvesNation.com, a site that aggregates all the team’s soci ...

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07/02/12
Galaxy, Adidas like Facebook contest

The winner has yet to be announced, but the Facebook contest in which soccer fans had the opportunity to design the Los Angeles Galaxy’s third kit has already been deemed a success by the MLS club and apparel partner Adidas. Utilizing a Facebook application to design the team’s jersey ...

Tags: Franchises

06/25/12
Astros launch civic-focused program

The Houston Astros have developed a $40 million signature sponsor initiative called the Community Leaders Program that blends some of the club’s largest sponsors with a significant civic revitalization effort. Created by new team owner Jim Crane with the aid of Houston Mayor Annise Parker, ...

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06/18/12
Sponsors get piece of MLS rivalry

Mike Golub, a former chief marketing officer with the New York Rangers and longtime NBA executive, has been witness to some of the most intense rivalries in pro sports. Now COO of the Portland Timbers, Golub believes the rivalry between his MLS club and the Seattle Sounders matches the best for its ...

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06/18/12
Cup is icing on cake for AEG

Despite establishing a reputation as one of the most successful leaders in professional sports, AEG President and CEO Tim Leiweke has said his work would be incomplete until the Los Angeles Kings won the Stanley Cup. That desire became reality for the team’s governor last Monday, when the ...

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06/11/12
Hornets ramp up appeals to Saints’ fans

The sale of the New Orleans Hornets to New Orleans Saints owner Tom Benson last week was set for league approval, and with the expected vote comes an effort by the Hornets to tap into the Saints’ far larger fan base to drive business. Since agreeing to buy the Hornets from the NBA for $338 ...

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