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Archival firm builds business on teams’ ‘junk’

Published in SportsBusiness Journal on 08 / 21 / 17

For years, the Los Angeles Dodgers’ considerable heritage lay aging inside rusting filing cabinets in forgotten rooms at Dodger Stadium, or gathering dust in cardboard boxes at off-site storage warehouses. Bits and pieces of Dodger tradition were ingloriously stored in the stadium parking lot....

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Bayern Munich using Goal.com for growth

Bundesliga club FC Bayern Munich has agreed to a global media partnership with soccer site Goal.com that targets audiences in the United States and China in particular. The three-year agreement was expected to be announced this week. Rudolf Vidal, managing director of Bayern Munich LLC, said ...

Tags: Media, Franchises

Los Angeles FC hires Jamie Guin

MLS expansion club Los Angeles FC has tabbed Jamie Guin from Sporting Kansas City as its first senior vice president of partnerships. Guin’s hiring is the latest move for the club in building out its staff ahead of its scheduled 2018 debut. Former Live Nation executive Carl Schloessman was ...

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Cherry joins Devils/Prudential as CMO

Daniel Cherry moves from SVP of marketing at Diageo. Photo by: PRUDENTIAL CENTER The New Jersey Devils have hired Daniel Cherry as chief marketing officer, becoming the first person t ...

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Red Bulls keep social momentum

When Thierry Henry retired last year, the New York Red Bulls lost not only one of MLS’s more skilled players, but also his more than 1.5 million social media followers. Two months later, just a few weeks before the start of the 2015 season, Tim Cahill’s contract was mutually voided. W ...

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Precourt thoughtful in remaking Crew

Columbus Crew SC is a team of many firsts. A charter member of MLS, its home stadium was the first soccer-specific venue built for one of the league’s teams. It was the first major league franchise to operate in Columbus, and it was the first team to bring a pro championship home to the city. ...

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Grizzlies: A season to remember

Holding a microphone and a glass of wine, Aspire Group CEO Bernie Mullin recounted the hurdles he faced as president and CEO of the Denver Grizzlies minor league hockey team during the team’s 1994-95 launch, its lone season in Colorado. Mullin addressed a room full of former Grizzlies staff an ...

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Vinik’s vision: Bright days ahead

In a suite set right along the blue line, Harry Barkett and a group of family and friends are among the more than 19,000 in attendance for an early round playoff game between the Tampa Bay Lightning and the Detroit Red Wings. Barkett is unlike most others wearing Lightning blue this Saturday nigh ...

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Chargers, Raiders retain Legends

The San Diego Chargers and Oakland Raiders have retained Legends to market the clubs’ proposed Carson, Calif., stadium, according to Carmen Policy, who is managing the project for the teams. The hire is conditional on the teams deciding to move to Los Angeles and the NFL approving the reloc ...

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Hopes dampen ahead of San Diego meeting

With San Diego Chargers Chairman Dean Spanos set to meet with city and county leaders this week, the last ditch effort being made to keep the team from moving to Los Angeles appears unlikely to bear fruit in its current state. According to reports prepared for the team by outside firms and obtain ...

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Limited owners, unlimited expectations

There’s a chef carving turkey at the Bridge Club, just steps from the court inside Oracle Arena, and servers pour all the Dehlinger chardonnay and Radio-Coteau pinot noir you want to drink. When the Golden State Warriors leave their locker room, you can watch through one-way glass as they run ...

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