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2014 Sports Media & Technology

Published in SportsBusiness Journal on 10 / 31 / 14

Introducing SMT Live Live videos and interviews from the NeuLion Sports Media & Technology Conference. Beginning Wednesday morning, SMT Live will provide interviews with conference speakers and give you additional insights into some of the hottest trends in sports...

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10/20/14
Cavaliers retool sales strategy

Welcome to the new-look Cleveland Cavaliers — thanks in large part to a familiar face being back in town. A summer that will be most widely remembered for LeBron James returning to his hometown team saw the Cavaliers reprogram their sales efforts, rebuild their sponsorship approach and doub ...

Tags: Franchises

10/20/14
Caps look for early renewal of TV deal

Even though the Washington Capitals’ local TV rights deal with Comcast SportsNet Mid-Atlantic runs for three more seasons, the NHL team’s owner, Ted Leonsis, already has started negotiations about an extension, according to several sources. Leonsis’ Monumental Sports & Enter ...

Tags: Media, Franchises

10/20/14
Community inspires Crew’s new look

When Anthony Precourt bought the Columbus Crew in July 2013, even he freely admitted that the club’s brand needed a massive overhaul. But while executives looked to find a new identity that highlighted the values and aspirations of the new ownership team — and moved away from the mark ...

Tags: Franchises

10/13/14
Bills’ Owen exits for foundation

Owen Mary Owen, Buffalo Bills executive vice president of strategic planning and one of the highest-ranking female NFL team executives, is stepping down from her position to run the foundation of the ...

Tags: Franchises

10/13/14
Chargers may fight over L.A.

The San Diego Chargers may try to block the entry of an NFL team into Los Angeles, contending a relocated franchise there would significantly threaten the team’s business. With two other teams, the Oakland Raiders and St. Louis Rams, free to move after this season and eyeing Los Angeles ami ...

Tags: Franchises

10/13/14
Orlando City looking to Brazil

Orlando City SC is marketing naming rights for its new stadium internationally through strong ties in Brazil with the team’s owner and star player. Flavio Augusto da Silva, Orlando City’s owner and chairman, and Kaka, the newest MLS club’s first designated player, are both Brazi ...

Tags: Franchises, Facilities

10/06/14
Ivy Funds adds years to Sporting KC deal

Sporting Kansas City has agreed to a five-year extension of its jersey sponsorship deal with Ivy Funds, adding to an agreement that took effect in 2013 and stands as one of the club’s most visible partnerships. The extension was scheduled to be announced this week. Financial terms were not ava ...

Tags: Franchises

10/06/14
Kings’ sponsors spending

How much is a Stanley Cup championship worth in sponsorship revenue? With more than $100 million worth of major partnership renewals and new sponsorships sold since June, when the Los Angeles Kings won their second NHL title in three years, the folks at AEG Global Partnerships have a good idea. B ...

Tags: Franchises

09/29/14
Levenson has yet to retain adviser

Nearly a month after announcing his intent to sell the controlling interest in the Atlanta Hawks, Bruce Levenson hasn’t hired a bank to help sell the team, leaving interested parties waiting in the wings. Levenson announced Sept. 7 that he would sell his majority stake after he self-reporte ...

Tags: Franchises

09/22/14
Braves, SunTrust move quickly, quietly

For a deal that catapults the Atlanta Braves’ new ballpark among the leading naming-rights deals in all of U.S. pro sports, it was breathtaking in its speed and secrecy. The Braves’ deal with SunTrust Banks is worth more than $10 million a year over 25 years, according to industry sou ...

Tags: Franchises

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