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Suns’ renewal strategy? Take a look (in VR)

Published in SportsBusiness Journal on 01 / 16 / 17

The Phoenix Suns are adding virtual reality to their season-ticket renewal strategy to spark fan interest and investment in one of the league’s worst teams. The team is sending VR kits to all 2,500 full-season-ticket accounts as Suns executives roll out their 2017-18 renewal campaign. ...

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