Featured Story

New deal for HBO OTT service will mean growth for MLBAM

Published in SportsBusiness Journal on 12 / 15 / 14

MLB Advanced Media began 2014 with major video streaming deals with Sony and World Wrestling Entertainment, representing huge boosts to its non-baseball business. Its new pact with HBO to power the cable network’s forthcoming over-the-top streaming service ends the year in much the same fashio...

Read More

Tags: Media

More Stories

12/08/14
Selfies have Stars, McDonald’s smiling

The Dallas Stars wanted a way to further engage fans both on social media platforms and in-arena. Their solution: A campaign (with sponsor) that carries the hashtag #McDStars. About 45 minutes prior to the start of home games, Stars fans are being encouraged to share a “selfie” and p ...

Tags: Franchises

12/08/14
New Bills owners’ vision of One Buffalo

Near the end of a two-hour walking tour through the innards of the Buffalo Bills’ game-day operation, the team’s new co-owner made her way through an end zone tunnel and onto the field, where the Bills and Kansas City Chiefs were warming up as kickoff approached. She was in daylight f ...

Tags: Franchises

12/08/14
Bills’ next decision: Future home

With relocation worries erased thanks to Terry Pegula, Buffalo Bills fans now can daydream about whether a new owner means a new venue for one of the NFL’s smallest markets, even with a $130 million renovation to 41-year-old Ralph Wilson Stadium just completed. The recent facelift added per ...

Tags: Franchises

12/08/14
Bills consider selling naming rights

While nothing is on the market, the Buffalo Bills have started to consider the ramifications — both financial and political — of selling naming rights to a stadium named after a beloved owner. In October, Bills President Russ Brandon said he expected to discuss the matter with the new ...

Tags: Franchises

11/24/14
Red Sox aim young with marketing

Faced with widespread ticket availability for the first time in the John Henry-Tom Werner ownership era, the Boston Red Sox are developing a prominent marketing effort around selling tickets to young people. The club plans to build upon a trial program introduced for the 2014 season in which seve ...

Tags: Franchises

11/24/14
Feigin working to raise bar for Bucks

Milwaukee Bucks President Peter Feigin joined the franchise on Oct. 8 and set out to overhaul the Bucks’ business, while leading the team’s efforts to build a new arena under new owners Marc Lasry and Wes Edens. Feigin, who most recently worked as chief marketing and revenue officer of ...

Tags: Franchises

11/17/14
Warriors take new sponsor at face value

Yogurt, BBQ … and facial-recognition software? It’s all part of the Golden State Warriors’ latest seven-figure “gold alliance” partnership deal. Ignite Farm, a Walnut Creek, Calif.-based venture firm whose companies and brands include FacialNetwork, Yoatz yogurt ...

Tags: Franchises

11/10/14
Galaxy posters build buzz, raise funds

An LA Galaxy promotional effort this year aimed to connect the club with local artists while raising money for charity through a series of match posters that celebrate the team, its players and the city of Los Angeles. The result? More than $7,500 raised for the LA Galaxy Foundation with an effor ...

Tags: Franchises

11/03/14
Suns, Verizon team for ‘wonderland’

The Phoenix Suns are folding a wave of new arena technology inside a partnership with Verizon to create what the team calls a “technology wonderland” inside US Airways Center and featuring something unique among NBA teams: the league’s first scoreboard designed as a Verizon tablet. ...

Tags: Franchises

11/03/14
Pacers hire marketing firm

The Indiana Pacers have hired Shamrock Sports & Entertainment to help the team attract national sponsors outside the Indianapolis market. Portland, Maine-based Shamrock will work with the Pacers’ corporate sales staff to target national brands in nine open categories, including foreign ...

Tags: Franchises

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug