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1st CFP offers Super Bowl-like aura

Published in SportsBusiness Journal on 01 / 19 / 15

Two hours before the inaugural College Football Playoff championship game, Disney Chairman and CEO Bob Iger strode through an AT&T Stadium tunnel onto the field. He was flanked by NBA all-star Chris Paul and ESPN President John Skipper. ABC late-night host Jimmy Kimmel was standing 20 yards a...

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