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Guinness signs deal with Champions Cup

Published in SportsBusiness Journal on 11 / 17 / 14

Guinness has signed a five-year deal to be the presenting and lead sponsor in North America of the International Champions Cup, a deal valued at more than eight figures over its term, according to sources familiar with the agreement. ...

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Tags: Marketing and Sponsorship

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04/14/14
TD Garden ties LinkedIn into B2B

TD Garden this week is debuting a business-to-business program that features the integration of LinkedIn for business leaders and other fans in the arena’s premium-seating areas. The program was slated to be announced last Thursday, timed for this week’s start of the Stanley Cup playo ...

Tags: Facilities

04/14/14
Australian deal is a first for Fan360

Sporting Innovations has signed a five-year deal with the Sydney Cricket & Sports Ground Trust to install its Fan360 platform at two stadiums in Sydney, Australia’s largest market. The deal is the first international agreement for Sporting Innovations, a spinoff of MLS’s Sporting ...

Tags: Facilities

04/07/14
Unique sales test for Braves, Van Wagner

The Atlanta Braves are trying to accomplish something that no big league team has ever done: open a new stadium and 1 million square feet of mixed-use development simultaneously. It is a daunting challenge, but the project, which will take the Braves from their current home near downtown Atlanta ...

Tags: Facilities

04/07/14
ANC allows more real-time content

Purchase, N.Y.-based scoreboard outfitter ANC Sports Enterprises has developed a new software system, vSoft, that allows for more real-time development and editing of scoreboard content. Scoreboard systems, in part because of their size and video fidelity requirements, traditionally have required ...

Tags: Facilities

04/07/14
Breaking Ground

A ramark is poised to take over general concessions at FirstEnergy Stadium , the home of the Cleveland Browns, two years after the vendor assumed the premium dining contract there. Last week, Aramark was in the final stages of negotiating an ...

Tags: Facilities

04/07/14
Idea worth rolling dice on in Atlanta?

The Atlanta Hawks could place a big bet on redeveloping the area around Philips Arena known as The Gulch — by adding a casino. “A casino is just an example of a potential accelerant for something like this,” said Hawks managing partner Bruce Levenson recently. “States have ...

Tags: Facilities

04/07/14
Business of Sports Summit: Atlanta

Frank Wren, Braves executive vice president and general manager, speaks on the day’s first panel. All photos by: BYRON SMALL / ATLANTA BUSINESS CHRONICLE ...

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04/07/14
Hawks imagine oasis in The Gulch

The Atlanta Hawks aren’t standing still as the city’s other pro teams try to lure more fans with new stadiums and entertainment venues. Bruce Levenson, managing partner of the Hawks, said team officials are in the preliminary stages of “reimagining” their home, Philips Are ...

Tags: Facilities

04/07/14
Wile brings new energy to classic track

On the first day Chip Wile went to work as president of Darlington Raceway, he walked out of the office and found a family of three from North Carolina who wanted a tour of the facility. Wile loaded them into his Ford Explorer and circled the track, stopping between turns 3 and 4 to show them the 22 ...

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03/31/14
Comcast-Spectacor brings in Sheehey

The shift in the corporate culture at Comcast-Spectacor continues four months after Peter Luukko’s sudden resignation as president and chief operating officer. Comcast-Spectacor President Dave Scott was to announce this week that Mike Sheehey, formerly of NBC Sports Group, has been hired as ...

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