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United Airlines grabs Coliseum naming rights

Published in SportsBusiness Journal on 05 / 22 / 17

United Airlines is buying the naming rights to venerable Los Angeles Memorial Coliseum for just north of $70 million over 15 years, according to sources familiar with the negotiations, making it the richest naming-rights deal among college football stadiums. ...

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Tags: Marketing and Sponsorship, Facilities

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12/16/13
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12/16/13
TM+ pairs primary, secondary tickets

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12/02/13
Commitment key for mixed-use projects

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11/25/13
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11/25/13
Charlotte discusses removing grandstand

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