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How Greensboro Coliseum Complex turned a $625K outbuilding into a great NBA D-League home court

Published in SportsBusiness Journal on 02 / 20 / 17

The first-year Greensboro Swarm has filled a niche in this basketball-rich community. It’s due in part to the Fieldhouse, formerly a small, nondescript building next to the Greensboro Coliseum that’s been transformed into a cozy NBA D-League home court. On a 70-degree Saturday afterno...

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