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NBA’s Kings: Virtual reality a potent sales tool for premium

Published in SportsBusiness Journal on 07 / 27 / 15

T he use of virtual reality has accelerated the sale of premium seats for Golden 1 Center , the Sacramento Kings’ arena set to open in October 2016. Team officials launched the marketing of club seats July 6 at the Xperience Center , th...

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04/20/15
Churchill pops cork on winner’s circle

The champagne brand G.H. Mumm will have its name on the track’s new winner’s circle. Rendering: POPULOUS Churchill Downs will open its new G.H. Mumm Winner’s Circle on Saturday, a ...

Tags: Marketing and Sponsorship, Facilities

04/20/15
Breaking Ground: D-Backs open new Studio

T he Arizona Diamondbacks have opened an enclosed premium hospitality space on the main concourse at Chase Field . Studio @122 , a retrofit situated behind home plate, is a single-game rental named for the section of regular seats in front o ...

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04/20/15
Indians find perfect fit in The Corner

The Cleveland Indians have rolled out their long-awaited upgrades to Progressive Field, and a new bar anchoring the renovations in right-center field appears to be a hit. The $26 million project, in the works for more than five years dating to the team’s master plan for improving the 21-yea ...

Tags: Facilities

04/13/15
Ole Miss revs up rewards program

The University of Mississippi has seen a boost in student attendance for sports events after installing beacons across multiple venues on campus. About three years ago, the SEC school launched Rebel Rewards, a loyalty program tied to a mobile application. To earn points toward winning prizes, stu ...

Tags: In-Depth, Facilities

04/13/15
Beacons deliver the message

Travel this road to get to the game faster. Click here for a video welcome from the team owner. Hurry now to Section 101 and get your free T-shirt. Find the shortest line for the women’s restroom. Special price: Hot dogs $2 off through the end of the game. That’s some of the mes ...

Tags: In-Depth, Facilities

04/13/15
5 Questions: VenueNext CEO

When it comes to driving innovation at sports facilities, VenueNext aims to be in the discussion. The mobile technology firm’s primary financial backer is Aurum Partners, an investment firm owned by the York family, owner of the San Francisco 49ers. Its first sports client is Levi’s Sta ...

Tags: In-Depth, Facilities

04/13/15
MLB makes the connection

After nearly three years of development work and study, Major League Baseball this season is introducing improved wireless connectivity to fans, representing a critical component in the league’s ongoing mobile and youth engagement aspirations. The 2015 season brings the introduction of free ...

Tags: In-Depth, Facilities

04/06/15
Vegas arena signs Coke, Toshiba America

AEG has signed Toshiba America Business Solutions and Coca-Cola as founding partners for the Las Vegas arena scheduled to open in 2016. Both are 10-year deals valued in the seven figures annually. They build upon global agreements both firms have, running eight figures a year, across AEG venues t ...

Tags: Facilities

04/06/15
Breaking Ground: Padres sign sponsor

T he San Diego Padres have branded some retrofits at Petco Park tied to $15 million worth of upgrades in left field. The team had signed a deal with a sponsor for the largest space, a new group hospitality area beneath the ballpark’s ne ...

Tags: Facilities

03/30/15
Breaking Ground: Hartford ballpark

T he sports development boom tied to mixed-use projects is not exclusive to major league markets. Hartford, Connecticut’s capital and a community of 125,000 residents, is building a minor league ballpark to help revive the city’s downt ...

Tags: Facilities

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