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Islanders salute past, look to Brooklyn future

Published in SportsBusiness Journal on 09 / 22 / 14

As the New York Islanders enter their final season in Nassau Coliseum, their impending move to Brooklyn’s Barclays Center in the midst of an ownership transition represents both a monumental challenge and an opportunity for a much-needed rejuvenation. The team’s marketing efforts are ...

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Tags: In-Depth, NHL Season Preview, Media

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06/09/14
Technology’s ‘ultimate showroom’

Silicon Valley finally has a sports address. It’s Levi’s Stadium, the San Francisco 49ers’ new $1.3 billion home in Santa Clara. The facility, 45 miles south of San Francisco and 10 miles northwest of San Jose, will be a showcase for top technology brands in the Bay Area, some f ...

Tags: Facilities

06/09/14
Breaking Ground

W elcome to the NFL, Vegas style. The Jacksonville Jaguars are rolling out the league’s first party cabanas this season at EverBank Field . As part of a $63 million stadium renovation, the Jaguars have developed 20 cabanas, replacing hun ...

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06/02/14
COTA splits divisions, hires first CMO

Circuit of the Americas is splitting its sales and marketing divisions and bringing on its first full-time chief marketing officer. The Austin, Texas, motorsports facility and concert venue has tapped former Procter & Gamble marketer Dominic Iacono as chief marketer. He will take on responsib ...

Tags: Facilities

06/02/14
49ers, Earthquakes unite for soccer

The San Francisco 49ers and San Jose Earthquakes have signed a five-year deal to co-promote soccer events at their two new stadiums, which sit five miles apart in the Bay Area. The two teams struck a partnership that covers sharing the financial risk for booking international matches and U.S. men ...

Tags: Facilities, Marketing and Sponsorship

06/02/14
USTA taking the plunge on roofs

The road to building a new retractable roof at Arthur Ashe Stadium had project officials questioning their sanity, one U.S. Tennis Association official says. “I don’t think anyone was insane enough besides us … to consider putting a roof on an [open-air] stadium,” said Da ...

Tags: Facilities

06/02/14
‘Frequency of moves surprises most people’

Running a retractable-roof stadium isn’t as simple as pushing a “close” button when rain clouds roll in, veteran stadium manager Scott Jenkins says.  The Atlanta Falcons hired Jenkins in February to be the general manager of their new facility opening in 2017. It’s hi ...

Tags: Facilities

06/02/14
Original roof in Toronto getting $9M upgrade

Rogers Centre’s majestic retractable roof has proved its durability over the stadium’s first 25 years of operation, said Dave McCormick, the Toronto Blue Jays’ manager of engineering. But advances in technology and the use of common parts at newer stadiums have left the old SkyD ...

Tags: Facilities

06/02/14
25 years of retractable roofs

Twenty-five years ago this week, Toronto’s SkyDome opened its doors as the world’s first retractable-roof stadium and a funny thing happened. The roof itself became an attraction. Baseball fans hung around after Blue Jays games to watch the massive structure begin its journey after th ...

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05/26/14
Bristol moves to The Edge for premium

Bristol Motor Speedway will have a new look for its NASCAR Sprint Cup race in August after a $2.5 million renovation that includes replacing lower-level seats with a party deck and loge boxes. The project, which has been several years in the making, comes at a time when tracks across the NASCAR ...

Tags: Facilities

05/26/14
Breaking Ground

T he Minnesota Vikings are off to a quick start selling suites for their new stadium. Three months after opening a preview center in the Twin Cities, they have moved more than half of the available inventory, and last week’s announcement tha ...

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