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NBA’s Kings: Virtual reality a potent sales tool for premium

Published in SportsBusiness Journal on 07 / 27 / 15

T he use of virtual reality has accelerated the sale of premium seats for Golden 1 Center , the Sacramento Kings’ arena set to open in October 2016. Team officials launched the marketing of club seats July 6 at the Xperience Center , th...

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05/20/13
Racetracks attract music festivals

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