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NBA’s Kings: Virtual reality a potent sales tool for premium

Published in SportsBusiness Journal on 07 / 27 / 15

T he use of virtual reality has accelerated the sale of premium seats for Golden 1 Center , the Sacramento Kings’ arena set to open in October 2016. Team officials launched the marketing of club seats July 6 at the Xperience Center , th...

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06/22/15
Finance still bullish on naming rights

The Minnesota Vikings and Sacramento Kings both open new facilities next year named for financial institutions, a category that continues to drive these big-ticket naming-rights deals, with more than 20 big league arenas and stadiums now branded for such institutions. Last week, the two te ...

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06/15/15
Veritix, AXS join forces

Ticketing historically has been one of the most cutthroat and competitive sectors of the entire live entertainment industry. But the Veritix-AXS merger, an industry-changing deal announced last week, was borne out of a collective realization of how much the two companies had in common. A year in ...

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06/08/15
Breaking Ground: HOF stadium upgrades

T he master plan for converting the Pro Football Hall of Fame into a year-round destination starts with upgrades to the venerable stadium that kicks off every NFL season. Last fall, officials at the Hall of Fame in Canton, Ohio, laid out the ...

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06/08/15
Monterrey’s ‘new model’ for Mexico

BBVA Bancomer Stadium, the shiny new home of Club Monterrey opening Aug. 2, sets the bar much higher for sports development in Mexico. The stadium, at a cost of $200 million, is the most expensive ever built in Mexico. Designed by Populous, it has 324 suites and 4,500 club seats, among the highes ...

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06/01/15
Breaking Ground: Concert revenue

O hio State, which annually ranks among the top five Division I schools for athletic department revenue, won’t dip into summer concert revenue to pay the cost of attendance for student athletes, according to OSU officials. It’s a st ...

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05/25/15
LAFC chooses Legends for multiple roles

The Los Angeles Football Club, the MLS expansion team set to begin play in 2018, has hired Legends to provide multiple services for developing the most expensive stadium project in the league’s 20-year history. The $250 million, privately funded complex covers a 22,000-seat facil ...

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05/25/15
Breaking Ground: Barclays TV studio

B arclays Center has opened a commercial television studio, thought to be among the first full-time news desks at a big league facility. In December, Brooklyn Sports and Entertainment , owner of the Brooklyn Nets and the group that runs the ...

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05/18/15
Bums get their bleachers back

Photo by: STEVE GREEN / CHICAGO CUBS The left and center field bleachers at Wrigley Field opened last week, marking the opening phase of an overall bleacher expansion that includes new group spac ...

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05/11/15
Big Blue in the house

IBM, the granddaddy of technology, is making a greater push into sports facility development after signing high-profile stadium deals with the Atlanta Falcons and Texas A&M University. In both cases, 104-year-old, Armonk, N.Y.-based IBM will play a big role in providing technology solutions, ...

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05/11/15
Panthers double up on new private clubs

The Carolina Panthers have called an audible on additions at Bank of America Stadium. Publicly, anyway. In March, the NFL team disclosed plans to build and open a 32-member private club in time for next season. Now comes word that a second private club, located on the 400 suite level in the corne ...

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