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Fermata gives evidence of licensing challenge to CLC

Published in SportsBusiness Journal on 07 / 28 / 14

With more than 200 licensing clients and a 96 percent renewal rate, Collegiate Licensing Co. has seldom felt much of a challenge from competitors. That appears to be changing. Atlanta-based Fermata Partners, a company founded by four former CLC executives, won two big pieces of licensing business...

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06/16/14
AEG deploying iBeacon technology

AEG will begin a significant installation of iBeacon mobile technology at the Staples Center and L.A. Live complex in Los Angeles, the beginning of what the company intends to be a broad rollout across its portfolio of venues. Evidence of the company’s bullishness in the concept is that it& ...

Tags: Facilities

06/09/14
Esurance to sponsor 49ers loyalty club

The San Francisco 49ers are launching a fan loyalty program and have signed a five-year deal with Esurance to be its presenting sponsor. Registration is free for the Faithful 49 Presented by Esurance, a fan engagement initiative driven largely through the team’s mobile application and other ...

Tags: Facilities

06/09/14
Technology’s ‘ultimate showroom’

Silicon Valley finally has a sports address. It’s Levi’s Stadium, the San Francisco 49ers’ new $1.3 billion home in Santa Clara. The facility, 45 miles south of San Francisco and 10 miles northwest of San Jose, will be a showcase for top technology brands in the Bay Area, some f ...

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06/09/14
Breaking Ground

W elcome to the NFL, Vegas style. The Jacksonville Jaguars are rolling out the league’s first party cabanas this season at EverBank Field . As part of a $63 million stadium renovation, the Jaguars have developed 20 cabanas, replacing hun ...

Tags: Facilities

06/02/14
COTA splits divisions, hires first CMO

Circuit of the Americas is splitting its sales and marketing divisions and bringing on its first full-time chief marketing officer. The Austin, Texas, motorsports facility and concert venue has tapped former Procter & Gamble marketer Dominic Iacono as chief marketer. He will take on responsib ...

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06/02/14
49ers, Earthquakes unite for soccer

The San Francisco 49ers and San Jose Earthquakes have signed a five-year deal to co-promote soccer events at their two new stadiums, which sit five miles apart in the Bay Area. The two teams struck a partnership that covers sharing the financial risk for booking international matches and U.S. men ...

Tags: Facilities, Marketing and Sponsorship

06/02/14
USTA taking the plunge on roofs

The road to building a new retractable roof at Arthur Ashe Stadium had project officials questioning their sanity, one U.S. Tennis Association official says. “I don’t think anyone was insane enough besides us … to consider putting a roof on an [open-air] stadium,” said Da ...

Tags: Facilities

06/02/14
‘Frequency of moves surprises most people’

Running a retractable-roof stadium isn’t as simple as pushing a “close” button when rain clouds roll in, veteran stadium manager Scott Jenkins says.  The Atlanta Falcons hired Jenkins in February to be the general manager of their new facility opening in 2017. It’s hi ...

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06/02/14
Original roof in Toronto getting $9M upgrade

Rogers Centre’s majestic retractable roof has proved its durability over the stadium’s first 25 years of operation, said Dave McCormick, the Toronto Blue Jays’ manager of engineering. But advances in technology and the use of common parts at newer stadiums have left the old SkyD ...

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06/02/14
25 years of retractable roofs

Twenty-five years ago this week, Toronto’s SkyDome opened its doors as the world’s first retractable-roof stadium and a funny thing happened. The roof itself became an attraction. Baseball fans hung around after Blue Jays games to watch the massive structure begin its journey after th ...

Tags: Facilities

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