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Naming-rights talks in $7M range, Feigin says

Published in SportsBusiness Journal on 07 / 17 / 17

The Milwaukee Bucks are in talks with potential naming-rights partners for their future arena, discussing a 20-year deal valued at more than $7 million annually, Bucks President Peter Feigin said. A deal to rebrand the arena, called the Wisconsin Entertainment and Sports Center, could be ready by...

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