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United Airlines grabs Coliseum naming rights

Published in SportsBusiness Journal on 05 / 22 / 17

United Airlines is buying the naming rights to venerable Los Angeles Memorial Coliseum for just north of $70 million over 15 years, according to sources familiar with the negotiations, making it the richest naming-rights deal among college football stadiums. ...

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Tags: Marketing and Sponsorship, Facilities

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05/22/17
Walter focuses on Charlotte track

A move by Speedway Motorsports Inc. to create a new top role for Charlotte Motor Speedway has paid off, especially as the track reaches the middle of its two consecutive NASCAR weekends, SMI executives say. Greg Walter was brought ...

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05/22/17
ANC to upgrade Texas boards

The University of Texas has hired ANC to overhaul and upgrade video boards in Darrell K. Royal-Texas Memorial Stadium as part of a $4.5 million project. A new video display in the stadium’s south end zone will be the centerpiece of the deal. The size of the board — 55.85 feet high by ...

Tags: Facilities, Colleges

05/15/17
Breaking Ground: Atlanta delays

D id the Atlanta Falcons make a mistake parting ways with the most experienced owner’s rep in sports? After multiple delays tied to construction of the retractable roof at Mercedes-Benz Stadium , a complex design that for the first time ...

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05/08/17
Legends sells minority interest

Legends Hospitality has sold a minority interest in the company to New Mountain Capital, a New York investment firm. New Mountain Capital manages private and public equity and credit funds valued at $15 billion, and its long-term strategy is to invest in family-run businesses such as Legends, acc ...

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05/01/17
SunTrust Park: How fans found their spot

“No columns. There’s not a bad seat in the house.” — Charlie Lockwood Photos by: RICH VON BIBERSTEIN When the Atlanta Braves opened SunTrust Park for its f ...

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05/01/17
Home sweet home at The Battery

Jeff Dauler has become the Atlanta Braves’ primary ambassador for The Battery Atlanta. Dauler, a local radio personality, and his wife, Callie, were among the first people to rent apartments at The Battery. The couple and their two dogs recently moved into a two-bedroom unit at The Residenc ...

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05/01/17
Charge!: The sprint to build The Battery

Construction workers building The Battery Atlanta came up with a new nickname for Mike Plant. “Behind my back, they called me General Patton, and that’s OK, I can live with that,” said Plant, the Atlanta Braves’ president of development and the executive responsible for ma ...

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04/24/17
Topgolf eyes racetracks to drive business

Topgolf is considering putting its temporary driving range/entertainment concept at racetracks across the country as the company looks to expand on its pop-up venue strategy. “We have talked to tracks,” said Erik Anderson, co-chairman and chief executive officer of Topgolf Entertainme ...

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04/17/17
Company Watch: Esports Arena

Childhood friends Paul Ward (left) and Tyler Endres founded Esports Arena with the idea of building a revenue base off casual, social gamers. Photo by: ESPORTS ARENA Esports may offer ...

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