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NBA’s Kings: Virtual reality a potent sales tool for premium

Published in SportsBusiness Journal on 07 / 27 / 15

T he use of virtual reality has accelerated the sale of premium seats for Golden 1 Center , the Sacramento Kings’ arena set to open in October 2016. Team officials launched the marketing of club seats July 6 at the Xperience Center , th...

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07/20/15
Bypass, Sodexo to install Texas system

Mobile concessions vendor Bypass has signed a deal with Sodexo to install the first point-of-sale system at University of Texas sports venues, including the school’s 100,000-seat football stadium. Sodexo, the Big 12 school’s food provider, invested $1.5 million for the upgrades, cover ...

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07/13/15
Legends retained for Sacramento project

The parent company of USL club Sacramento Republic FC has hired Legends as project manager for the development of a soccer-specific stadium in downtown Sacramento, a project it believes is key to an MLS expansion bid. The privately financed stadium could be ready as soon as the 2018 MLS season, p ...

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07/13/15
DraftKings names Staples bar

Daily fantasy sports operator Draft-Kings has signed a three-year marketing partnership with Staples Center and will have naming rights to a new fantasy sports bar and lounge to be built at the Los Angeles arena. The DraftKings Fantasy Sports Bar & Lounge, set to open in September on Staples ...

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07/13/15
USC picks Fox to sell stadium rights

Fox Sports has signed a multiyear deal with the University of Southern California to sell naming rights for the Los Angeles Memorial Coliseum, home to the Trojans’ football team. The six-year agreement with USC’s auxiliary services department, which oversees management of the coliseum ...

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07/13/15
StubHub’s Cutler: It’s about efficiency

New StubHub President Scott Cutler takes the reins of the company at a particularly turbulent time. Amid a rapidly changing ticket industry, StubHub also is legally challenging key rival Ticketmaster and the Golden State Warriors in a potentially ...

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06/29/15
Breaking Ground: New opportunities

T he merger of ticketing companies Veritix and AXS brings new marketing resources to AEG Facilities , a leading operator of arenas and stadiums worldwide. About four years ago, AEG corporate formed AXS to compete against Ticketmaster . Si ...

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06/29/15
Red Wings free up space for amenities

Suites at the Red Wings’ new arena will be spacious and feature fireplaces and window shades controlled by a touch pad, said Tom Wilson, CEO of the team and Olympia Entertainment, the club’s parent company. The new 20,000-seat facility will have two levels of 62 suites, down from the ...

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06/29/15
Detroit’s new ‘village’

A multilayered village concept fills the Red Wings’ planned arena concourse. Rendering: HOK Editor’s note: This story is revised from the print edition. T he Detroit Red Wings a ...

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06/29/15
A tight and loud arena

The Red Wings are leaning heavily on NHL history to develop their new arena. The building will pay homage to the league’s Original Six venues. Each had steep rakes and balconies that hung over the bowl, including those at the Olympia, where Red Wings owner Mike Ilitch grew up watching hocke ...

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06/22/15
Breaking Ground: Adding to to Levi's

T he San Francisco 49ers are expanding Levi’s Stadium by roughly 1,400 fixed seats for the coming season, a project largely driven by the seating requirements for Super Bowl 50. The additional seats are part of $17 million in several of ...

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