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Tracks get creative in drive for new revenue

Published in SportsBusiness Journal on 08 / 14 / 17

NASCAR tracks continue to get creative in developing events that could make up for dips in admission revenue. Whether it’s Auto Club Speedway hosting an attempt to bake the world’s longest pizza, Daytona International Speedway staging an episode of NBC’s “American Ninja Wa...

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2017 event a platform for change in N.C.

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