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Industry looks for right recipe to attract fans among millennials

03 / 24 / 14

When the San Jose Earthquakes set a minimum ticket price for visiting fans at $55 this season, Seattle Sounders fans, whose team opened the season in California, took to Twitter in protest. It wasn’t long before Earthquakes supporters joined them, and then fans from both teams and both cities ...

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11/26/12
From novice to bullish on F1

Red McCombs had never been to a Formula One race before the U.S. Grand Prix came to Austin, Texas. It was a detail that many international journalists covering the event couldn’t understand — why would he invest millions to finance a ...

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11/26/12
Big Ten, Fox Sports team up on fan fest

For the second consecutive season, the Big Ten Conference has decided to partner with Fox Sports in producing a Fan Fest around the conference’s football championship game. Dr Pepper is returning as the presenting sponsor. “Just about every major sporting event these days is about ...

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11/26/12
Austin F1: Driven to succeed

Geoff Moore covered a lot of ground to ensure the U.S. Grand Prix ran smoothly. Photo by: TRIPP MICKLE / STAFF Early on Nov. 17, long before the first Formula One cars hit the track f ...

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11/12/12
L.A. event seems Colombia-bound

The long-standing ATP stop in Los Angeles appears close to leaving the country, the latest in a line of midtier pro tennis events in the United States on the move. The tournament, the Farmers Classic, has struggled financially in recent years after eight decades in Los Angeles. Numerous sources s ...

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11/12/12
NBC: Prime time suits Breeders' Cup

Putting a horse racing event on prime-time television was an experiment for NBC, but based on the better-than-expected ratings for the 2012 Breeders’ Cup Classic, there’s a good chance it will air in prime time again next year, said Jon Miller, NBC Sports president of programming. &ld ...

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11/05/12
Flexible MLB weathers Sandy

The onset of Hurricane Sandy brought mixed emotions for MLB’s New York-based staff of more than 250 helping to run the World Series in Detroit. On one hand, a Detroit Tigers victory in at least one of three home games would have forced a l ...

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11/05/12
South Beach meets BCS in club experience

PrimeSport is bringing the energy of a South Beach nightclub to the Discover BCS National Championship Game at Sun Life Stadium. Beginning this week, PrimeSport will hit the market with a product that will give small groups access to the stadium’s end-zone club patterned after LIV, the nigh ...

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10/29/12
F1 in NY/NJ stalled in stretch

On a sunny, October day in 2011, Leo Hindery and New Jersey Gov. Chris Christie stood on a podium on the banks of the Hudson River and announced an agreement that would bring the world’s most popular motorsports circuit, Formula One, to New Jersey in 2013. It was a triumphant moment for the ...

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10/22/12
Aussie Open ups prize money

The ATP’s landmark deal with Tennis Australia to dramatically increase prize money by 2016 for the Australian Open could place significant pressure on the other three Grand Slams, especially the U.S. Open, to change their approach to the financial standoff with the sport’s male players. ...

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10/22/12
Senior Bowl hires MELT

The Senior Bowl has retained Atlanta-based MELT as its sales and marketing agency to find a title sponsor for the game. Under Armour was the title sponsor from 2007 to 2010, while Merrill Lynch Wealth Management was a presenting sponsor last year. But as new executive director Phil Savage, the ...

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