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Fermata gives evidence of licensing challenge to CLC

Published in SportsBusiness Journal on 07 / 28 / 14

With more than 200 licensing clients and a 96 percent renewal rate, Collegiate Licensing Co. has seldom felt much of a challenge from competitors. That appears to be changing. Atlanta-based Fermata Partners, a company founded by four former CLC executives, won two big pieces of licensing business...

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PGA Tour event uses Living Social

Add the Wells Fargo Championship to the list of professional events trying to spur ticket sales through Living Social. The May 2-5 PGA Tour event launched a Living Social promotion last week, offering a new line of hospitality for $159 on weekdays and $189 on the weekend, per ticket. ...

Tags: Events and Attractions

02/11/13
Q&A with … NY/NJ Super Bowl's Al Kelly

Now that Super Bowl XLVII has passed, it’s on to the daunting task of running the first Super Bowl to be played outdoors in a cold-weather market. Next year’s game will be a massive challenge in its own right, but it could also determi ...

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01/28/13
Fanatics tries on licensee role

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Tags: Events and Attractions, Super Bowl

01/28/13
Where’s the party in NOLA?

New Orleans may be a town famous for all-day carousing, but the Super Bowl party scene will have some noticeable absences this week. The NFL Commissioner’s Party, which started as a media gathering at the first Super Bowl and eventually ga ...

Tags: Events and Attractions, Super Bowl

01/28/13
It's crunch time for sponsor activation

Activation plans for the NFL’s roster of corporate partners are nearing completion as the final day of the season approaches in New Orleans. NFL official brewer Anheuser-Busch will continue to be a top advertiser, running 4 1/2 minutes wor ...

Tags: Events and Attractions, Super Bowl

01/28/13
Small town, Big Game

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Tags: Events and Attractions, Super Bowl

01/21/13
X Games hit Aspen with four global sponsors

When ESPN hosts the first installment of its global X Games series in Aspen, Colo., this week, it will have only four global X Games sponsors — two fewer than ESPN hoped to have. The company, which will host X Games in Aspen, France, Brazil, Germany, Spain and Los Angeles, sold sponsorships ...

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01/21/13
Super Bowl: It takes a village

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CES: The next big thing?

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01/07/13
Baseball HOF cuts net loss to $2.08M

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