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Ultimate delivery: McIlroy stuns BMW buyer

Published in SportsBusiness Journal on 09 / 18 / 17

BMW has never been shy about activating around the FedEx Cup playoff tournament it title sponsors, and this year was no different. Last year, when the BMW Championship was played at Crooked Stick near Indianapolis, BMW had PGA Tour pro Matt Kuchar attempt a 100-yard chip for charity at Indianap...

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