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Sidearm Sports adding bigger schools to roster after acquisition by Learfield Sports

Published in SportsBusiness Journal on 03 / 30 / 15

At least 19 colleges, including several from the power five conferences, plan to shift their digital rights to Sidearm Sports, the technology company owned by Learfield Sports. Learfield clients Indiana, Texas A&M and Louisvil...

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Dublin inspired Nelligan to think big

The Special Olympics are nothing new to T.J. Nelligan. The longtime sports marketing executive, who serves as the chairman and chief executive officer of this year’s Special Olympics USA Games, has been involved with the organization for more than 20 years. The driving force behind Nelligan ...

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ESPN signs sponsors as Austin gets ready

ESPN announced last week that it has signed seven sponsors for the Summer X Games, which will make its debut Thursday in Austin, Texas. The company retained top-tier sponsors from 2013, including the U.S. Navy, Ford, GoPro and Monster Energy. It added three new exclusive sponsors in Dos Equis, Dr ...

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New event came from Augusta summit

It was Friday of Masters week, and 20 of golf’s highest-ranking executives gathered in a rented Augusta home, like a meeting of the five families. Senior executives from NBC/Golf Channel, the LPGA, the PGA of America, KPMG and CAA Sports s ...

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Dew Tour expanding to four events

The Dew Tour is expanding from three to four events in 2014, and in the process is going to New York City for the first time. It will return to Ocean City, Md., (June 25-29) and Breckenridge, Colo., (Dec. 11-14) but drop two-time host San Francisco in favor of events for BMX and skateboarding in ...

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TPC to offer new fan amenities

The views around holes 16, 17 and 18 at The Players Championship are known as some of the best in golf. But the PGA Tour’s marquee event has 15 other pretty good holes that tournament officials want spectators to see. To that end, the tournament is initiating several new fan amenities aroun ...

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U.S. Open Experience grows at Pinehurst

The U.S. Golf Association is taking its national championships to the people with an array of events during its men’s and women’s tournaments in Pinehurst, N.C. “We have a real desire to open up the U.S. Open for everybody beyond the gates,” said Sarah Hirshland, the USGA& ...

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Industry looks for millennial recipe

When the San Jose Earthquakes set a minimum ticket price for visiting fans at $55 this season, Seattle Sounders fans, whose team opened the season in California, took to Twitter in protest. It wasn’t long before Earthquakes supporters joined them, and then fans from both teams and both cities ...

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World Congress of Sports: They said it

Every year our speakers inform, educate and occasionally infuriate. Here’s what some of them said this year. Photos by Tony Florez Photography (function(window, PhotoSwipe){ document.addEventListener('DOMContentLoaded', func ...

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World Congress: VIPs and Champions

Two traditions continued: Tuesday night’s speaker and VIP dinner, and a session honoring this year’s Champions. Photos by Tony Florez Photography (function(window, PhotoSwipe){ document.addEventListener('DOMContentLoaded', fu ...

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Forty Under 40: Looking Ahead

As SportsBusiness Journal honors its 2014 class of Forty Under 40 this week at a ceremony in California, we asked them the following question: What is the biggest challenge facing the sports industry in 2014? RENIE ANDERSON ...

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