Featured Story

Industry looks for right recipe to attract fans among millennials

03 / 24 / 14

When the San Jose Earthquakes set a minimum ticket price for visiting fans at $55 this season, Seattle Sounders fans, whose team opened the season in California, took to Twitter in protest. It wasn’t long before Earthquakes supporters joined them, and then fans from both teams and both cities ...

Read More

Tags: Events and Attractions

More Stories

01/07/13
Fewer equals better for Dew Tour

The 2012 Dew Tour had four fewer events. It drew 135,000 fewer fans. And its TV audience on NBC was the smallest in its eight-year history. But for NBC’s Alli Sports, which runs the tour; Mountain Dew, which spends $8 million a year to title sponsor it; and a half-dozen other sponsors, the ...

Tags: Events and Attractions

01/07/13
Companies cut back at CES

A year after making its largest statement ever at the International Consumer Electronics Show, ESPN is scaling back. ESPN last year constructed its first CES show booth, an elaborate setup that included a regulation-sized boxing ring used for 3-D TV broadcasts of Top Rank Boxing matches and &ldqu ...

Tags: Events and Attractions

12/10/12
Groups save Cyclocross event

USA Cycling, the sport’s national governing body, and the Louisville (Ky.) Sports Commission have collectively contributed a mid-six-figure payment to save the Feb. 2-3 UCI Cyclocross World Championships race in Louisville. ...

Tags: Events and Attractions

12/10/12
From MLS Cup

Despite a drop in its TV rating and far from Chamber of Commerce weather, the 2012 MLS Cup was deemed by league executives to be a successful live event in this first year of its new format. For the first time in the league’s 17-year histo ...

Tags: Events and Attractions

12/10/12
Fan Cave going global

Delta Air Lines and Brand USA, an arm of the U.S. Tourism Board, are in as sponsors of the World Baseball Classic, which resumes in March and concludes March 17-19 at AT&T Park in San Francisco. Sponsor assets include venue and virtual signage, along with media on MLB Network, the exclusive Engl ...

Tags: Events and Attractions

12/10/12
Reliant signs on for All-Star

Looking to grab some equity from the 2013 NBA All-Star Game being in its home Houston market, Reliant Energy has signed on as a sponsor. As the largest energy provider in the country’s most competitive energy market, Reliant will support the NBA Jam Session, along with a 5K race and communi ...

Tags: Events and Attractions

12/03/12
U.S. gymnasts’ tour scores well

USA Gymnastics and AEG generated more than $15 million in revenue from the Kellogg’s Tour of Gymnastics Champions, making it the most successful post-Olympics gymnastics tour since the one that followed the 1996 Atlanta Games. The tour, wh ...

Tags: Events and Attractions

12/03/12
Competitor selling for nearly $250M

Private equity firm Calera Capital is buying endurance sports leader Competitor Group Inc. for close to $250 million, sources said, ending a nine-month auction of the company. The CGI management team, led by CEO Scott Dickey, will remain in place as they move from working under one private equity ...

Tags: Events and Attractions

12/03/12
Fan fest debuts at rodeo

The Professional Rodeo Cowboys Association starts its year-end Wrangler National Finals Rodeo this week with expectations of another sold-out event and organizers in host Las Vegas increasing the activity around the finale. This year marks the 28th time the NFR has been staged in Las Vegas. The e ...

Tags: Events and Attractions

11/26/12
‘Big event’ treatment for F1 in U.S.

Longtime NBC Sports programmer Jon Miller left Austin bullish on the network’s coverage plans for Formula One that begin next year. So much so that he said the network wants to treat the U.S. Grand Prix in Austin, which will air on its broadcast network next year, with the same “big ...

Tags: Events and Attractions

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug