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NFL sponsor Covergirl activating for draft

Published in SportsBusiness Journal on 04 / 20 / 15

Seven months ago, Covergirl was under attack for associating with the NFL in the wake of the Ray Rice scandal. Its ad urging female fans to “Get your game face on!” — meaning, wear makeup in team colors — was mocked up by activists to show a battered woman. The image went vir...

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08/04/14
MLS All-Star Game a World Cup showcase

This week’s AT&T Major League Soccer All-Star Game in Portland will be a World Cup curtain call of sorts for the league. Nine members of the U.S. team for the World Cup in Brazil are participating in the Wednesday showcase at Providence Park, home of the Portland Timbers. Eight of the p ...

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08/04/14
Pro Football HOF eyes holograms

Want to ask Johnny Unitas about his top plays? Query Vince Lombardi about his coaching wizardry? Have Walter Payton tell you about the origin of his nickname, Sweetness? It may not be far-fetched. The Pro Football Hall of Fame wants to use holograms to depict deceased players and coaches in inter ...

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08/04/14
Wimbledon faces plagiarism controversy

Sports teams, leagues and events often aggressively protect their intellectual property, whether it’s targeting unauthorized use of their logos, footage or names. Far less common is when the shoe is on the other foot, as is the case with Wimbledon, which has been selling annual coffee table ...

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07/28/14
Hall: No plans to address concussions

The Pro Football Hall of Fame has no plans to highlight in its displays the issue of concussions, one of the dominant themes in football the past five years. Hall President David Baker, whose son, Sam, plays for the Atlanta Falcons, rules out the feature, and he strongly suggested in an interview ...

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07/28/14
Canton puts up Hall of Fame numbers

The Pro Football Hall of Fame revels in its annual spotlight this weekend, with its enshrinement ceremony and the first preseason game of the NFL season. But the hall has other reasons to celebrate as well: It is in the midst of one of the most financially successful years ever for a sports museum, ...

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07/21/14
High hopes for year two of Guinness Cup

The early exit of several top nations at this year’s FIFA World Cup in Brazil could be a blessing in disguise for this year’s Guinness International Champions Cup. At least, that’s the belief of Charlie Stillitano, CEO of tournament organizer Relevent Sports. With teams like En ...

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07/21/14
All-Star Game: MLB exceeds its goals

It’s the updated version of “If you build it, they will come.” When you put an MLB All-Star Game in the heartland, on-the-ground results are convincing. League officials were pleased with the television ratings for the Home Run Derby and the All-Star Game, which won the evening ...

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07/21/14
Competitor to keep Keflezighi running

Road running event company Competitor Group this week will name Boston Marathon winner Meb Keflezighi the company’s first vice president of running, a part-time role that will allow the 39-year-old to continue to train for elite races. Keflezighi will have an office in the company’s S ...

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07/14/14
Hope rises for Rio Olympics

Two months ago, International Olympic Committee Vice President John Coates derided preparations for Rio 2016 as the “worst” he’d ever seen. The IOC, Olympic sponsors, federations and national Olympic committees were all concerned about the next Summer Games. But as the World Cup ...

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07/14/14
Free kicks: What it all means

“The short-term burst we saw around the men’s national team in Brazil has to be looked at with the longer-term view of how MLS will or won’t grow. Looking at both together will give marketers a better line of sight as to how to place bets on soccer moving forward in the domestic m ...

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