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New MLB leadership wins praise of sponsors

Published in SportsBusiness Journal on 07 / 20 / 15

Red was the dominant color in Cincinnati, with a sprinkling of Royals blue. Photo by: MLB PHOTOS Major League Baseball’s All-Star Game seemed like the appropriate time to as...

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Tags: Leagues and Governing Bodies, Events and Attractions

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01/19/15
1st CFP offers Super Bowl-like aura

Two hours before the inaugural College Football Playoff championship game, Disney Chairman and CEO Bob Iger strode through an AT&T Stadium tunnel onto the field. He was flanked by NBA all-star Chris Paul and ESPN President John Skipper. ABC late-night host Jimmy Kimmel was standing 20 yards a ...

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01/19/15
CFP brings ADs together in Dallas

Former Secretary of State Condoleezza Rice shared some of her best leadership secrets with a group of 80 athletic directors last week in Dallas at the inaugural College Football Playoff. Condoleezza Rice spoke on “Leadership ...

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01/19/15
Columbus in All-Star spotlight

Just as the NHL has eagerly awaited the return of the All-Star Game, so too have the Columbus Blue Jackets, who were set to host the game in 2013 — only to see it canceled because of the lockout that shortened that season. The game ends up ...

Tags: Events and Attractions

01/19/15
To be the Super Bowl, or not to be

“The goal is not to be the Super Bowl. The goal is to be more collegiate than that.” — Arkansas AD Jeff Long, chairman of the CFP selection committee “Why try to be like the Super Bowl or the Final Four? Be different.” — Former Chick-fil-A CMO Steve ...

Tags: Events and Attractions

01/19/15
CFP looks to year two

The words most often heard inside the College Football Playoff offices last Tuesday were “It’s over.” What seemed like a mad dash to get to Jan. 12, the date of the inaugural CFP championship game, led to a bit of professional hangover the next day inside the CFP’s Irving, ...

Tags: Events and Attractions

01/19/15
ESPN expects to shop title sponsor deals

ESPN could have two major sponsorship openings to fill for next season’s College Football Playoff — the Fiesta Bowl title and presenting sponsor of the championship game broadcast. AT&T was presenting sponsor of last week’s inaugural CFP championship game, a position that al ...

Tags: Events and Attractions

01/19/15
All-Star rejoins NHL’s big-event lineup

After skipping the last two years — first because of a lockout, then because of the Olympics — the NHL All-Star Game returns on Sunday in Columbus. It’s a comeback that’s been eagerly anticipated by the league, which once again is looking to capitalize on a spotlight event ...

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01/12/15
Football? Not a problem, say NHL and NBC

About two hours before the puck was set to drop at the Winter Classic in Washington, D.C., NHL Chief Operating Officer John Collins stood on the field at Nationals Park — right around where third base would be — and talked about his p ...

Tags: Events and Attractions

01/12/15
Creating a big-game look for CFP

The words “2015 National Championship” stretch 600 feet across the north side of AT&T Stadium. Fans filing in for Monday’s Oregon-Ohio State game will not mistake where they are. “I think you can see it from Oklahoma,” laughed Cameron Smith, one of three co-found ...

Tags: Events and Attractions

01/12/15
Legends staffs up, cooks up for CFP

Legends Hospitality officials put the College Football Playoff championship on par with the Super Bowl’s food and drink operation. Officials said they expect a crowd of 75,000 to 80,000 for Monday’s title game between Oregon and Ohio State at AT&T Stadium. Related story: ...

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