IBM doubles down at U.S. Open Sponsors look toward Brazil Game length, big events on Turner’s mind Champions finale could leave Miami Cozy Merion creates hospitality squeeze Faces and Places, Sports Business Awards 2013 Sports Business Awards Winners Golden moment at SBA Reinsdorf salutes power of sports Reinsdorf values people he knows, trusts
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IBM doubles down at U.S. Open06 / 17 / 13In one tent on the sixth hole at Merion Golf Club, IBM hosted hundreds of clients and prospects in the U.S. Open’s corporate partner hospitality village. In two trailers on the other side of the golf course, IBM’s technology team made s... Tags: Events and Attractions |
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Big Ten, Fox Sports team up on fan fest
For the second consecutive season, the Big Ten Conference has decided to partner with Fox Sports in producing a Fan Fest around the conference’s football championship game. Dr Pepper is returning as the presenting sponsor. “Just about every major sporting event these days is about ...
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Austin F1: Driven to succeed
Geoff Moore covered a lot of ground to ensure the U.S. Grand Prix ran smoothly. Photo by: TRIPP MICKLE / STAFF Early on Nov. 17, long before the first Formula One cars hit the track f ...
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L.A. event seems Colombia-bound
The long-standing ATP stop in Los Angeles appears close to leaving the country, the latest in a line of midtier pro tennis events in the United States on the move. The tournament, the Farmers Classic, has struggled financially in recent years after eight decades in Los Angeles. Numerous sources s ...
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NBC: Prime time suits Breeders' Cup
Putting a horse racing event on prime-time television was an experiment for NBC, but based on the better-than-expected ratings for the 2012 Breeders’ Cup Classic, there’s a good chance it will air in prime time again next year, said Jon Miller, NBC Sports president of programming. &ld ...
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Flexible MLB weathers Sandy
The onset of Hurricane Sandy brought mixed emotions for MLB’s New York-based staff of more than 250 helping to run the World Series in Detroit. On one hand, a Detroit Tigers victory in at least one of three home games would have forced a l ...
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South Beach meets BCS in club experience
PrimeSport is bringing the energy of a South Beach nightclub to the Discover BCS National Championship Game at Sun Life Stadium. Beginning this week, PrimeSport will hit the market with a product that will give small groups access to the stadium’s end-zone club patterned after LIV, the nigh ...
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F1 in NY/NJ stalled in stretch
On a sunny, October day in 2011, Leo Hindery and New Jersey Gov. Chris Christie stood on a podium on the banks of the Hudson River and announced an agreement that would bring the world’s most popular motorsports circuit, Formula One, to New Jersey in 2013. It was a triumphant moment for the ...
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Aussie Open ups prize money
The ATP’s landmark deal with Tennis Australia to dramatically increase prize money by 2016 for the Australian Open could place significant pressure on the other three Grand Slams, especially the U.S. Open, to change their approach to the financial standoff with the sport’s male players. ...
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Senior Bowl hires MELT
The Senior Bowl has retained Atlanta-based MELT as its sales and marketing agency to find a title sponsor for the game. Under Armour was the title sponsor from 2007 to 2010, while Merrill Lynch Wealth Management was a presenting sponsor last year. But as new executive director Phil Savage, the ...
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Ten sponsors for Austin F1
Circuit of the Americas, Texas’ newest speedway, has signed 10 inaugural partners ahead of its first Formula One race next month. The facility has signed a mix of single- and multiyear deals with AT&T, Anheuser-Busch, Mobil 1, Pepsi, F ...
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