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Industry looks for right recipe to attract fans among millennials

03 / 24 / 14

When the San Jose Earthquakes set a minimum ticket price for visiting fans at $55 this season, Seattle Sounders fans, whose team opened the season in California, took to Twitter in protest. It wasn’t long before Earthquakes supporters joined them, and then fans from both teams and both cities ...

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03/25/13
WBC grows globally, struggles in U.S.

As confetti rained down on the champion Dominican Republic team, an ebullient Tim Brosnan , MLB executive vice president of business, stood on the edge of the AT&T Park infield, watched the Dominicans receive their medals, and called the 2013 ...

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03/18/13
Sports Business Awards Nominees

The nominees are set for the sixth annual Sports Business Awards, which will be presented during a live ceremony May 22 at the New York Marriott Marquis at Times Square. ESPN and NBC Sports Group garnered the most nominations, with four each, while CAA Sports, IMG, the NFL and Wasserm ...

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02/25/13
Long Drive finals shift home, time

Get ready for long drives under the lights. The 2013 version of the Re/Max Long Drive Championship finals is set to be played in prime time at Las Vegas Motor Speedway this October as part of a new, winner-take-all format. This year’s finals will be held at the speedway on Oct. 30 as pa ...

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02/25/13
WBC TV, sponsorships show growth

Two successful tournaments already in the books and a third on the cusp, and the World Baseball Classic is still fighting for mainstream acceptance, even within the game itself. The World Baseball Classic will feature big names fr ...

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02/25/13
Intersport plans 2nd Hockey City Classic

Intersport, the agency responsible for bringing college hockey to Chicago’s Soldier Field earlier this month, already is looking into a sequel for 2014. The college hockey doubleheader inside the Chicago Bears’ home — the first of its kind at Soldier Field — drew 52,000 pe ...

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02/18/13
Open Series unites ticket on-sale dates

The nine tennis tournaments that make up the Emirates Airline U.S. Open Series will put their tickets up for sale at the same time this year, March 5, the day after a slate of exhibition events. It marks the first time the series events are coordinating their ticket sales. The sales will occur th ...

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02/11/13
Cleaning out the notebooks from NOLA

Pepsi’s Super Bowl Halftime Show sponsorship was the biggest part of its largest Super Bowl marketing spend ever. While Gatorade, Frito-Lay salty snacks and even Quaker Oats were in evidence, it was intriguing to see how so much of its suppor ...

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02/11/13
Houston, can we avoid a problem?

When the power went out in New Orleans, eyebrows went up in Houston. Within minutes of the Super Bowl power outage at the Mercedes-Benz Superdome, NBA Deputy Commissioner Adam Silver and Ski Austin, the league’s executive vice president of events and attractions, were communicating with Ho ...

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02/11/13
NFL Experience will bow out to Broadway

For the first time in two decades, there will not be an NFL Experience during Super Bowl XLVIII next year in New York/New Jersey, as organizers could not find a space suitable to hold the huge festival that allows sponsors to interact with fans. “There won’t be an NFL Experience,&rdqu ...

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02/11/13
Digital theme rules All-Star activation

Editor’s note: This story is revised from the print edition. NBA partners’ activation plans for the league’s All-Star Weekend in Houston carry a distinct digital theme leading up to, and through, Sunday’s night’s centerpiece game at the Toyota Center. For th ...

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