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Preparation in high gear for Mexican F1 race

Published in SportsBusiness Journal on 05 / 18 / 15

Immerse yourself in the market. Understand the fan base. Rodrigo Sanchez, marketing director for the Formula One Gran Premio de Mexico, said those are among the keys to staging a successful F1 event. And Sanchez and his colleagues in Mexico City are working to do just that, preparing for Mexico&r...

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01/26/15
ESPN, NFL seek changes in CFP calendar

Editor’s note: This story was revised from the print edition. The College Football Playoff is under pressure on two fronts to adjust future schedules for its semifinals and championship games, sources say, but the CFP is standing firm on its original dates. On one of those fronts, to ...

Tags: Events and Attractions

01/26/15
CFP ‘close’ on hospitality estimates

Hospitality packages for the College Football Playoff’s inaugural championship game didn’t quite sell out, but sales were brisk enough that the CFP is already booking business for the 2016 game. The CFP took a somewhat unique approach to selling hospitality packages for its first game ...

Tags: Events and Attractions

01/26/15
What makes a great Super Bowl party?

Just as the Super Bowl decides the championship of the NFL, so too does it separate winners and losers in the hospitality industry. Valuable corporate relationships of long standing can be enhanced or ruined by a bad party, hotel trouble or a transportation snafu. So when Engine Shop was creating ...

Tags: Events and Attractions

01/19/15
1st CFP offers Super Bowl-like aura

Two hours before the inaugural College Football Playoff championship game, Disney Chairman and CEO Bob Iger strode through an AT&T Stadium tunnel onto the field. He was flanked by NBA all-star Chris Paul and ESPN President John Skipper. ABC late-night host Jimmy Kimmel was standing 20 yards a ...

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01/19/15
CFP brings ADs together in Dallas

Former Secretary of State Condoleezza Rice shared some of her best leadership secrets with a group of 80 athletic directors last week in Dallas at the inaugural College Football Playoff. Condoleezza Rice spoke on “Leadership ...

Tags: Events and Attractions

01/19/15
Columbus in All-Star spotlight

Just as the NHL has eagerly awaited the return of the All-Star Game, so too have the Columbus Blue Jackets, who were set to host the game in 2013 — only to see it canceled because of the lockout that shortened that season. The game ends up ...

Tags: Events and Attractions

01/19/15
To be the Super Bowl, or not to be

“The goal is not to be the Super Bowl. The goal is to be more collegiate than that.” — Arkansas AD Jeff Long, chairman of the CFP selection committee “Why try to be like the Super Bowl or the Final Four? Be different.” — Former Chick-fil-A CMO Steve ...

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01/19/15
CFP looks to year two

The words most often heard inside the College Football Playoff offices last Tuesday were “It’s over.” What seemed like a mad dash to get to Jan. 12, the date of the inaugural CFP championship game, led to a bit of professional hangover the next day inside the CFP’s Irving, ...

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01/19/15
ESPN expects to shop title sponsor deals

ESPN could have two major sponsorship openings to fill for next season’s College Football Playoff — the Fiesta Bowl title and presenting sponsor of the championship game broadcast. AT&T was presenting sponsor of last week’s inaugural CFP championship game, a position that al ...

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01/19/15
All-Star rejoins NHL’s big-event lineup

After skipping the last two years — first because of a lockout, then because of the Olympics — the NHL All-Star Game returns on Sunday in Columbus. It’s a comeback that’s been eagerly anticipated by the league, which once again is looking to capitalize on a spotlight event ...

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