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SpongeBob meets hockey with Nick’s ties to NHL Winter Classic

Published in SportsBusiness Journal on 12 / 18 / 17

For NHL players, the Winter Classic is a reminder of how they learned to play hockey as kids. At this year’s edition of the tentpole event, Nickelodeon aims to elevate the experience for kids in attendance. The network will have its own space at the Winter Classic KidZone in the NHL’s...

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