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With eye on cost, nutrition, team brings own cook

Published in SportsBusiness Journal on

John Youk looks up from a camouflage grill beneath a tent at Kentucky Speedway and eyes a Sprint Tower in the distance. He scans the numbers for Stewart-Haas drivers. “Patrick’s third fastest,” he says, nodding. “Stewart’s quick, sixth. We’ve got hot cars. Oh y...

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Tags: Franchises

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Cool response to Dallas

With a taxi strike and an ice storm, followed by snow and more snow, and very little local equipment to remove the ice and snow, there was no shortage of talk about the weather and hosting a Super Bowl in and around Dallas. While there were constant assurances from North Texas natives that the weath ...

Tags: Events and Attractions

Faces and Places

All around Super Bowl XLV KEVIN KOSKI / NFLPA NFL Commissioner Roger Goodell (left) and NFLPA Executive Director DeMaurice Smith at the NFL Players Pulse Aw ...

Tags: People and Pop Culture, Events and Attractions

NFLPA party on

The NFL Players Association has traditionally held two parties Super Bowl week: one for the players and one VIP sponsor party. The union last year combined those two parties into one in order to save money, said Keith Gordon, president of NFL Players, the union’s marketing and licensing arm. This y ...

Tags: Events and Attractions, Leagues and Governing Bodies

Sponsors engage fans at NHL All-Star

The NHL All-Star Game trails the Winter Classic in television ratings and game-day attendance, but the league and its partners say the event provides greater sponsorship opportunities to directly engage with fans. “The Winter Classic is one big event, and to some degree there is a limited number of ...

Tags: Marketing and Sponsorship, Events and Attractions

Super Bowl parties surge

After several lean years, the big game's party and corporate hospitality scene is back.

Tags: Events and Attractions, Marketing and Sponsorship

NYC Super Bowl cost may hit $50M

Staging a Super Bowl around New York City is apparently 25 percent more expensive than was originally anticipated and, consequently, the revised fundraising goal for the 2014 Super Bowl XLVIII Host Committee is $50 million, according to numerous industry sources. Such a figure would mark the highe ...

Tags: Events and Attractions, Leagues and Governing Bodies

ATP’s New Haven event flying south

The ATP World Tour’s New Haven, Conn., stop is relocating to Winston-Salem, N.C., the second such move by the men’s tour to the South this year. The newly named Winston-Salem Open at Wake Forest already has dozens of companies signed as sponsors, including three presenting spo ...

Tags: Events and Attractions

Developing nations’ bids have edge on West

Western countries have been slow to react to increasing competition for international sporting events and will continue to struggle to win events unless they revamp their case for future bids, said a half dozen of the world’s top bid consultants. The consultants said the combination of Be ...

Tags: Events and Attractions

Street League to add events, tweak elements in year two

Rob Dyrdek’s Street League was considered to be the first test of street skateboarding’s mainstream viability. But after the first year of competition, which concluded last month, industry observers say the verdict is still out. The series, which visited Glendale, Ariz., Ontario, Calif., and Las Ve ...

Tags: Events and Attractions

Fan fest to take over South Beach

Ocean Drive in Miami’s South Beach will turn into “Orange Drive,” a four-day sports and entertainment festival beginning on New Year’s Eve, through a coordinated effort by the city of Miami Beach, the Discover Orange Bowl and New York-based Union Square Agency. The idea behind Orange Drive is to sh ...

Tags: Events and Attractions

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