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Preparation in high gear for Mexican F1 race

Published in SportsBusiness Journal on 05 / 18 / 15

Immerse yourself in the market. Understand the fan base. Rodrigo Sanchez, marketing director for the Formula One Gran Premio de Mexico, said those are among the keys to staging a successful F1 event. And Sanchez and his colleagues in Mexico City are working to do just that, preparing for Mexico&r...

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