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Fermata gives evidence of licensing challenge to CLC

Published in SportsBusiness Journal on 07 / 28 / 14

With more than 200 licensing clients and a 96 percent renewal rate, Collegiate Licensing Co. has seldom felt much of a challenge from competitors. That appears to be changing. Atlanta-based Fermata Partners, a company founded by four former CLC executives, won two big pieces of licensing business...

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NBA talks lockout in boom times

NBAE / GETTY IMAGES In any collective-bargaining scenario, management is reluctant to put a rosy face on its business performance for fear of labor using that information to its advantage. Nonetheless, at a time when ...

Tags: Events and Attractions, Labor and Agents, Leagues and Governing Bodies

Daytona 500 notebook

CHRIS GRAYTHEN / GETTY IMAGES Fox Sports executives have been frustrated because of an early bye week on the NASCAR Sprint Cup schedule that comes only a few weeks after the Daytona 500. NASCAR and Fox scratched plans to broadcast a Camping World Truck Series race on ...

Tags: Events and Attractions, Media

Cool response to Dallas

With a taxi strike and an ice storm, followed by snow and more snow, and very little local equipment to remove the ice and snow, there was no shortage of talk about the weather and hosting a Super Bowl in and around Dallas. While there were constant assurances from North Texas natives that the weath ...

Tags: Events and Attractions

Faces and Places

All around Super Bowl XLV KEVIN KOSKI / NFLPA NFL Commissioner Roger Goodell (left) and NFLPA Executive Director DeMaurice Smith at the NFL Players Pulse Aw ...

Tags: People and Pop Culture, Events and Attractions

NFLPA party on

The NFL Players Association has traditionally held two parties Super Bowl week: one for the players and one VIP sponsor party. The union last year combined those two parties into one in order to save money, said Keith Gordon, president of NFL Players, the union’s marketing and licensing arm. This y ...

Tags: Events and Attractions, Leagues and Governing Bodies

Sponsors engage fans at NHL All-Star

The NHL All-Star Game trails the Winter Classic in television ratings and game-day attendance, but the league and its partners say the event provides greater sponsorship opportunities to directly engage with fans. “The Winter Classic is one big event, and to some degree there is a limited number of ...

Tags: Marketing and Sponsorship, Events and Attractions

Super Bowl parties surge

After several lean years, the big game's party and corporate hospitality scene is back.

Tags: Events and Attractions, Marketing and Sponsorship

NYC Super Bowl cost may hit $50M

Staging a Super Bowl around New York City is apparently 25 percent more expensive than was originally anticipated and, consequently, the revised fundraising goal for the 2014 Super Bowl XLVIII Host Committee is $50 million, according to numerous industry sources. Such a figure would mark the highe ...

Tags: Events and Attractions, Leagues and Governing Bodies

ATP’s New Haven event flying south

The ATP World Tour’s New Haven, Conn., stop is relocating to Winston-Salem, N.C., the second such move by the men’s tour to the South this year. The newly named Winston-Salem Open at Wake Forest already has dozens of companies signed as sponsors, including three presenting spo ...

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Developing nations’ bids have edge on West

Western countries have been slow to react to increasing competition for international sporting events and will continue to struggle to win events unless they revamp their case for future bids, said a half dozen of the world’s top bid consultants. The consultants said the combination of Be ...

Tags: Events and Attractions

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