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NFL sponsor Covergirl activating for draft

Published in SportsBusiness Journal on 04 / 20 / 15

Seven months ago, Covergirl was under attack for associating with the NFL in the wake of the Ray Rice scandal. Its ad urging female fans to “Get your game face on!” — meaning, wear makeup in team colors — was mocked up by activists to show a battered woman. The image went vir...

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Tags: Events and Attractions, Marketing and Sponsorship

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