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Reader Survey: College Sports

Published in SportsBusiness Journal on 11 / 24 / 14

Getty Images Should college athletes be paid? Yes 52% No 44% Responses: 706 Companies/brands that have done the best job aligning with college sports through corporat...

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11/07/11
NFL House to debut at Super Bowl

In a clear response to the hospitality troubles that marred Super Bowl XLV in Dallas, the NFL is moving forward on a new level of league-administered hospitality called NFL House — a high-end, drop-in facility for business partners that will operate from Thursday through Sunday of Super Bowl w ...

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10/31/11
MLB Fan Cave earns a new season

The World Series last week marked the end of the debut year of the MLB Fan Cave, a bold experiment for the league blending social media, pop culture and the seemingly audacious idea of two fans watching all 2,429 regular-season games, and then the playoffs, of the 2011 season. ...

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10/31/11
A two-marathon town?

As Competitor Group President Scott Dickey walked among the 6,000 or so sweaty runners who finished the Oct. 22 Rock ’n’ Roll New York 10K, he listed the ways the company’s inaugural New York City race could improve. Sponsor activation was small. City officials denied live music al ...

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10/24/11
NYC Marathon launches new apps

The New York Road Runners will launch two new smartphone applications for the 2011 ING New York City Marathon, and both apps direct spectators to areas of partner activation along the race course. The premium application, which costs $2.99, also tracks participants during the race and includes li ...

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10/24/11
From the World Series

Baseball’s complicated local/national postseason dynamic is once again at the forefront, as more parochial World Series metrics such as merchandise sales boom ( see story ) while national fan interest in the St. Louis-Texas matchup lags. Overnight TV ratings for Game 1 last Wednesday were ...

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10/10/11
PGA Tour stop has Disney cuisine option

This week’s PGA Tour stop at Disney is attempting to bring the VIP experience from its restaurant properties to the fans at the Children’s Miracle Network Hospitals Classic. For an additional $30 pass, on top of the $10 daily general admission ticket, fans can eat from all of the food ...

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09/12/11
Sergio Tacchini has Djokovic locked up

Rumors swirled last week that world No. 1 Novak Djokovic would be making an apparel and sneaker change, but Edoardo Artaldi said his company, Sergio Tacchini, has Djokovic under contract for 15 years. If his playing career ends before the de ...

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09/12/11
USTA roof plans a wash

In 2008, the U.S. Tennis Association’s then-head of professional tennis, Arlen Kantarian, strode through the U.S. Open media room and stopped to boldly pronounce that a roof over the main stadium at the USTA Billie Jean King National Tennis Center “is a question of when and not if.&rdquo ...

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09/05/11
USTA touts Open's economic boost

Does the U.S. Open pump more money into the local New York economy than the Super Bowl will when it comes to town in 2014? According to a new estimate from the U.S. Tennis Association, which owns and operates the Open, the answer is yes. The Open generates three-quarters of a billion dollars ...

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08/15/11
Proposed China tour delayed

Organizers of a proposed NBA player exhibition tour in China have pushed back tentative dates and must win approval from the Chinese Basketball Association before they move forward with a two-week, three-city tour amid the NBA lockout. Bruce O’Neil, founder and president of the United State ...

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