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Wimbledon bringing in VR, though not for live matches

Published in SportsBusiness Journal on 06 / 27 / 16

Wimbledon for the first time is using virtual reality at this year’s event, though the technology will be available only at the tournament’s on-site museum and will not be used to show matches. The owners of the grass-court spectacle, which begins its 2016 run today, considered using ...

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05/02/16
Dew Tour goes big on digital push

The new strategy is less about events and more about digital media content. Photo by:  GETTY IMAGES Editor’s note: This story is revised from the print edition. The Dew Tour is now ...

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04/25/16
Champions at World Congress

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Tags: People and Pop Culture, Champions, Events and Attractions

04/25/16
Sponsors boost activation at Draft Town

The NFL is estimating more than 200,000 fans will move through its Draft Town in and around Grant Park this week as Chicago hosts the NFL draft for the second straight season, and the league’s business partners are finalizing their activation playbooks. Tracie Rodburg, NFL vice president of ...

Tags: Marketing and Sponsorship, Events and Attractions

04/18/16
Seen, spotted and celebrated

About 125 speakers and special guests took over the third floor at CAA headquarters for a reception on the night before the World Congress of Sports, at Avenue of the Stars in Century City. CAA Sports co-heads Howie Nuchow and Michael Levine welcomed the group, with Nuchow saying, “Growing up ...

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04/18/16
World Congress: Quotes

Congressional record Heard from the stage in L.A. PHOTOS BY TONY FLOREZ PHOTOGRAPHY “The real test of the organization and of the individuals there: Are they authentic? Well, what does that mean? Do their f ...

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04/18/16
World Congress: VIP speaker dinner

The stars of sports business were out in Los Angeles for the CAA World Congress of Sports. On Tuesday night, more than 100 gathered for the annual VIP speaker dinner at the headquarters of CAA ...

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04/18/16
World Congress: Photos

More than 800 people gathered at the JW Marriott at L.A. Live in Los Angeles last week for the 2016 CAA World Congress of Sports. Owners and marketers, media and league executives, Hollywood heavy hitters and many more filled the rooms and walked ...

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04/18/16
L.A. no easy score for Rams

Los Angeles was built in large part on the notion of fleeting fame. And the newly relocated Los Angeles Rams are likely facing a short honeymoon in the return to their prior home because of it. ■ China's growing interest translates ...

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04/18/16
China’s growing interest translates to more spending

Veteran Hollywood producer and Seattle Sounders FC minority owner Joe Roth surprised many people at the CAA World Congress of Sports when he was asked what keeps him up at night. His blunt answer: China. The world’s most populous country has long been seen by Western sports properties as ...

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04/11/16
Big tennis events see their attendance decline

It hasn’t been the smoothest spring season on the U.S. tennis circuit. The Miami Open and BNP Paribas Open, the nation’s two largest tournaments outside of the U.S. Open, both suffered attendance declines this year and face major off-court issues as well. ...

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