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Industry looks for right recipe to attract fans among millennials

03 / 24 / 14

When the San Jose Earthquakes set a minimum ticket price for visiting fans at $55 this season, Seattle Sounders fans, whose team opened the season in California, took to Twitter in protest. It wasn’t long before Earthquakes supporters joined them, and then fans from both teams and both cities ...

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12/16/13
Gallagher joins Super Bowl L committee

The Super Bowl L Host Committee hired a former San Francisco Giants executive to lead marketing, communications and partnerships for the 2016 event. Pat Gallagher, who was the senior vice president of business operations for more than two decades with the Giants, begins immediately. In his new ...

Tags: Events and Attractions

12/16/13
In NY/NJ, talk about the weather

The New York/New Jersey Super Bowl Host Committee this week is scheduled to stage what is likely a first for an organizing group in 48 years of managing the big game: a media weather briefing. The committee plans to invite the press on Wednesday to MetLife Stadium to discuss snow plows, meteorolo ...

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12/02/13
Small-payroll teams rise to MLS Cup

Proving that any club with strong management can contend for a championship in Major League Soccer, MLS Cup 2013 on Saturday between Sporting Kansas City and Real Salt Lake features teams from two of the smallest markets in the league. “We don’t view ourselves as a small-market club, ...

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12/02/13
Milestone for March of Dimes event

The annual March of Dimes Sports Luncheon on Wednesday will celebrate its 30th anniversary, and over the years it has become the Super Bowl of charitable sports gatherings. Former CBS Sports President Neal Pilson helped start the luncheon and recalls raising around $100,000 in its first year. Thi ...

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10/21/13
Winter Classic, fest sales hit records

Sponsorship inventory is sold out for all prime positions at the 2014 Bridgestone NHL Winter Classic and SiriusXM Hockeytown Winter Festival in Michigan. According to the NHL, the number of partners signed and amount of sponsorship revenue secured are both highs for the six-year history of the W ...

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10/14/13
How Global X became a rare miss for ESPN

At ESPN’s 2011 upfront event in New York, the company rolled out a video announcing its plan to expand the X Games into a six-stop global property, closing with the words, “Join the ride.” It was a short ride. The Global X Games, which debuted this year, lost more than $30 mi ...

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09/30/13
Sponsor activity up for NBA Global Games

The NBA is wrapping additional activation efforts around its expanded fall Global Games schedule, which begins Saturday in Istanbul. The league this year has an eight-game overseas preseason schedule to go along with two international regular-season games. It makes for the highest number of NBA t ...

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09/23/13
Bruce eager to help prep for Super Bowl

Former SportsMark President Keith Bruce was recently named CEO of the Super Bowl L Host Committee, based in San Francisco. The 26-year industry veteran has agency experience working with — and at — other large sports events properties, ...

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09/23/13
Hospitality sales brisk at Presidents

With fewer than two weeks before the first shot is struck in the Presidents Cup, only a handful of small hospitality packages remain available. Matt Kamienski, executive director of the Presidents Cup, said sales have been brisk, which is impressive for an area that already hosted the Memorial To ...

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09/09/13
Showtime bout already breaking records

Earlier in his career as an attorney representing athletes and entertainers, Showtime Sports head Stephen Espinoza worked behind the scenes for two of boxing’s mega-stars, Oscar De La Hoya and Mike Tyson. Even he has been struck by the clamor surrounding the network’s Saturday pay-per-vi ...

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