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New MLB leadership wins praise of sponsors

Published in SportsBusiness Journal on 07 / 20 / 15

Red was the dominant color in Cincinnati, with a sprinkling of Royals blue. Photo by: MLB PHOTOS Major League Baseball’s All-Star Game seemed like the appropriate time to as...

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Tags: Leagues and Governing Bodies, Events and Attractions

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06/29/15
Cincy goes big for All-Star spotlight

MLB’s All-Star Game in recent years has boosted visibility, economic impact and media exposure for several smaller Midwestern cities, including Minneapolis last year, Kansas City in 2012 and St. Louis in 2009. But the spotlight will likely shine even brighter on Cincinnati for this year&rsq ...

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06/29/15
Champions Cup expects big revenue jump

International Champions Cup organizers expect a revenue increase of at least 40 percent on the sponsorship side for the event’s North American slate of games this summer while having signed additional partners for new tournament extensions in Australia and China as well. “It ...

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06/22/15
A fresh Wimbledon tradition: Followers

Wimbledon is commonly viewed through the prism of formal, traditional customs: tennis whites, pristine grass, august guests in the royal box, scant commercialism. So how is it that this most classic of tournaments, which begins next week, is the runaway te ...

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06/01/15
Canadian Grand Prix has family focus

Sunday’s Canadian Grand Prix will continue what has become Formula One’s more than three-decade run in Montreal. In some respects, though, this year’s event marks a new beginning. It’s the first race since organizers reached a deal with Formula One Management last year to ...

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06/01/15
Agency guiding UEFA’s continuing growth

The 2014 UEFA Champions League final reached an estimated average audience of 165 million viewers worldwide. Expectations for this year’s final — on Saturday, between Juventus and FC Barcelona, in Berlin — are even higher, accor ...

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05/25/15
Summer League launches new combine

Samsung NBA Summer League founder Warren LeGarie is adding another aspect to the growing annual Las Vegas basketball event: a front-office training program. LeGarie and partner Albert Hall are tailoring the program, called the Front Office Combine, to attract people who are interested in landing ...

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05/18/15
Prep in high gear for Mexican F1 race

Immerse yourself in the market. Understand the fan base. Rodrigo Sanchez, marketing director for the Formula One Gran Premio de Mexico, said those are among the keys to staging a successful F1 event. And Sanchez and his colleagues in Mexico City are working to do just that, preparing for Mexico&r ...

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05/04/15
USGA moves fan fest into city

The U.S. Golf Association last week unveiled its Open For All fan experience tied to next month’s U.S. Open, featuring a longer calendar and a larger, national footprint for activation compared with past years. Some of the programming will now run for more than a month leading up to the Jun ...

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04/27/15
Epic fight shaping up for PPV record

Ten days ahead of the most anticipated fight since the advent of pay-per-view, the head of Showtime’s sports division scanned a sales report from distributors and saw trends that were even better than he had hoped. The most lucrative pay-p ...

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04/27/15
PGA hospitality on record pace

The PGA Championship doesn’t come to Wisconsin’s Whistling Straits course until August, but tournament director Jason Mengel spent last week in Chicago promoting golf’s final major of 2015 in a market that will account for 30 percent of the event’s corporate hospitality busin ...

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