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Reader Survey: College Sports

Published in SportsBusiness Journal on 11 / 24 / 14

Getty Images Should college athletes be paid? Yes 52% No 44% Responses: 706 Companies/brands that have done the best job aligning with college sports through corporat...

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08/25/14
Cycling sponsors find activation points

The USA Pro Cycling Challenge for the fourth straight year featured a live television broadcast and a million or so spectators spread across its seven days — all of which create a host of activation challenges for the race’s partners. The bicycle race, held Aug. 18-24 in Colorado, fea ...

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08/25/14
Grand plan for tennis

The current overhaul of the USTA Billie Jean King National Tennis Center will help propel U.S. Open revenue to roughly $320 million when the work is fully complete in 2018, up from $260 million for this year’s event, tennis sources said. While $60 million more is substantial, unlike typical ...

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08/18/14
USTA envisions centralized replay Open

The U.S. Open Tennis Championships may soon deploy centralized instant replay. The U.S. Tennis Association, which owns and operates the two-week tournament, is seeking to create a single, command-type center where all replay reviews are conducted. Currently replay occurs on an on-court video boar ...

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08/11/14
Cycling race fills sponsor holes

Colorado’s USA Pro Cycling Challenge bicycle race will see a small increase in overall sponsorship revenue from 2013, following two consecutive years of major partnership growth. The race, which runs Aug. 18-24, will boast a total sponsorship budget of approximately $7 million for the second ...

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08/11/14
ACBJ acquires half of Leaders

American City Business Journals, parent company of SportsBusiness Journal/Daily, has acquired a 50 percent stake in Executive Sport Ltd., the international sports business-to-business event and networking business operating under the brand name Leaders. Terms of ACBJ’s investment in ESL wer ...

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08/11/14
Ganassi ‘Bash’ targets young crowd

Chip Ganassi Racing is throwing a social media party it hopes will help the team attract young, millennial fans. The “Ganassi Sound Garage, a Digi Bash” is an invitation-only event on Sept. 8 that will cater to hundreds of 15- to 24-year-old social media influencers who will get a cha ...

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08/11/14
For ICC, good vibe and better results

Guinness brand manager Jon Urch skipped the suite and headed for the lower bowl of Charlotte’s Bank of America Stadium before the recent Liverpool FC-AC Milan match. Moments before the game began, more than 40,000 Liverpool fans rai ...

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08/04/14
MLS All-Star Game a World Cup showcase

This week’s AT&T Major League Soccer All-Star Game in Portland will be a World Cup curtain call of sorts for the league. Nine members of the U.S. team for the World Cup in Brazil are participating in the Wednesday showcase at Providence Park, home of the Portland Timbers. Eight of the p ...

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08/04/14
Pro Football HOF eyes holograms

Want to ask Johnny Unitas about his top plays? Query Vince Lombardi about his coaching wizardry? Have Walter Payton tell you about the origin of his nickname, Sweetness? It may not be far-fetched. The Pro Football Hall of Fame wants to use holograms to depict deceased players and coaches in inter ...

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08/04/14
Wimbledon faces plagiarism controversy

Sports teams, leagues and events often aggressively protect their intellectual property, whether it’s targeting unauthorized use of their logos, footage or names. Far less common is when the shoe is on the other foot, as is the case with Wimbledon, which has been selling annual coffee table ...

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