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Dr Pepper gives the fans what they want: More Larry Culpepper

Published in SportsBusiness Journal on 01 / 16 / 17

Believe it or not, Dr Pepper was actually worried that college football fans were getting tired of popular pitchman and concessionaire Larry Culpepper before this season. So the soft drink brand that has become synonymous with college football decided to survey fans on whether the Culpepper characte...

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