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Industry looks for right recipe to attract fans among millennials

03 / 24 / 14

When the San Jose Earthquakes set a minimum ticket price for visiting fans at $55 this season, Seattle Sounders fans, whose team opened the season in California, took to Twitter in protest. It wasn’t long before Earthquakes supporters joined them, and then fans from both teams and both cities ...

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07/18/11
New triathlon series launching

Another private equity firm is diving into the triathlon space. Leonard Green & Partners, which controls $9 billion in investments, is backing a new group of races called the HITS Triathlon Series. The new series enters a market dominated by ...

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07/11/11
International soccer heats up in U.S.

Clive Toye remembers when attracting Europe’s premier soccer clubs to play in North America cost little more than the average price of a U.S. home. Toye, who brought over European clubs in the 1970s and 1980s, said the highest appearance fee he ever paid a club was $100,000 to Italy’s Ju ...

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06/27/11
Sponsorships up for Women’s World Cup

Ticket sales for the 2011 FIFA Women’s World Cup in Germany will fall short of sales from the 2007 edition in China, but the event is poised to surpass the previous World Cup in sponsorship revenue. As of late last week, the event had sold ...

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06/27/11
MLB’s plans in place

Editor's note: This story is revised from the print edition. Despite the searing Arizona heat that will push nearly all All-Star Game activities indoors, MLB is aiming to reverse some of the more sluggish event returns seen last year in Anaheim. ...

Tags: MLB, ESPN, Arizona Diamondbacks, Baseball, Events and Attractions

06/27/11
Gold Cup numbers shine as predicted

The 2011 Gold Cup did not disappoint CONCACAF officials who predicted the tournament would set records for ticket sales, TV ratings and overall revenue. The tourney, which featured competition among North American, Central American and Caribbean national teams, sold out nine of 13 doubleheader ma ...

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06/06/11
Michigan, Notre Dame sign seat-cushion deals

The hard wood and metal bleacher seats inside the football stadiums at Michigan and Notre Dame are about to get a little softer for season-ticket holders. Those schools have struck a deal with IMG College to install cushioned seats for those ticket holders who buy the seating plan. For $32, fans ...

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05/23/11
SBA Lifetime Achievement Award

Nearly four decades after beating Bobby Riggs in arguably the most important sports event of the 20th century, Billie Jean King says men and women still come up to her with tears in their eyes to thank her. The recipient of the 2011 Lifetime Achievement Award from SportsBusiness Journal/ ...

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05/23/11
Sports Business Awards reception

SBA nominees and presenters gathered at the Marriott Marquis in New York City for a reception with other VIPs before Wednesday night’s awards ceremony. Click on thumbnails for slide show.

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05/23/11
The Worldwide Leader's Leader

Bodenheimer has distinguished himself among his peers by building a network synonymous with sports in the U.S. But what set up apart in 2010 was spearheading much-praised coverage of an event held half a world away.

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05/09/11
Action sports coming to NYC?

Madison Square Garden Inc. is working on plans for New York City’s first major BMX and skateboard event, to be held in 2012, after several years of investigating action sports opportunities in the city. The company is in negotiations with the city to get the required permits and approval for the ev ...

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