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Ultimate delivery: McIlroy stuns BMW buyer

Published in SportsBusiness Journal on 09 / 18 / 17

BMW has never been shy about activating around the FedEx Cup playoff tournament it title sponsors, and this year was no different. Last year, when the BMW Championship was played at Crooked Stick near Indianapolis, BMW had PGA Tour pro Matt Kuchar attempt a 100-yard chip for charity at Indianap...

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09/07/15
Open targets replay for all by 2018

The U.S. Open Tennis Championships aim to have full and centralized replay functions available for future events by 2018. The expanded service compared with what exists now would eliminate a competitive inequity in tennis, which gives some players access to replay but not others, based on where m ...

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09/07/15
In-match interview causes stir

ESPN went on the court to interview Coco Vandeweghe at the end of her first set. Photo by: AP IMAGES Among all the headline-makers ...

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08/24/15
PGA Championship merch sales up 10%

Merchandise sales at this month’s PGA Championship at Whistling Straits were up 10 percent over last year, with total on-site sales reaching the mid to high seven figures. PGA of America officials would not specify the sales total. However, they did say there were 86,000 transactions made i ...

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08/24/15
Churchill taps Ticketmaster for Derby

Churchill Downs has signed a five-year deal with Ticketmaster as its new ticket provider for the Kentucky Derby and other races at the track. Tickets for the Derby, the oldest continuously held sporting event in the U.S., will now be available for the first time through a platform outsi ...

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08/10/15
Ganassi set for Sound Garage II

Editor’s note: This story is revised from the print edition. Believing it is establishing the sort of millennial-friendly event that can marry motorsports with pop culture, Chip Ganassi Racing this week will unveil plans for year two of the Ganassi Sound Garage. The event, which Gana ...

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08/03/15
PGA projects attendance surge

This month’s PGA Championship at Whistling Straits is poised for an increase in attendance over last year’s event and a new merchandise sales record while also debuting new fan-experience technologies. By the time golfers tee it up at this year’s final major, Aug. 13-16, the PGA ...

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07/20/15
Cincinnati: All-Star Game notebook

Red was the dominant color in Cincinnati, with a sprinkling of Royals blue. Photo by: MLB PHOTOS Major League Baseball’s All-Star Game seemed like the appropriate time to as ...

Tags: Leagues and Governing Bodies, Events and Attractions

07/20/15
Marathoners can chronicle experience

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07/13/15
MLS breaks out from crowd

Major League Soccer has found success building out its All-Star Game and other events by speaking directly to what makes the league unique. “We want to create an opportunity to break out from a proverbial crowd,” said Soccer United Marketing President Kathy Carter. “By focusing ...

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07/13/15
BNP Paribas Open serves it up

For so long in tennis, there have been the four Grand Slams and everything else. But the Larry Ellison-owned BNP Paribas Open, a top WTA and ATP Tour stop, is changing that paradigm. Amenities and crowds at the March tourney rival, and in some cases exceed, the majors. Attendance topped 456,000 i ...

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