Featured Story

New deal for HBO OTT service will mean growth for MLBAM

Published in SportsBusiness Journal on 12 / 15 / 14

MLB Advanced Media began 2014 with major video streaming deals with Sony and World Wrestling Entertainment, representing huge boosts to its non-baseball business. Its new pact with HBO to power the cable network’s forthcoming over-the-top streaming service ends the year in much the same fashio...

Read More

Tags: Media

More Stories

05/28/12
Honoring winners, uniting industry

Photo by: MARC BRYAN-BROWN On a night celebrating excellence and lifetime achievement, leaders in sports business used their moment in the spotlight at the fifth annual Sports Business Awards not ...

Tags: Events and Attractions

05/28/12
Breeders’ Cup channels inner Sinatra

The Breeders’ Cup has bought the rights to the classic song “The Best is Yet to Come,” made popular by the late Frank Sinatra and Tony Bennett, and will use it as part of a branding campaign to help position The Breeders’ Cup Classic race as one of horse racing’s four m ...

Tags: Events and Attractions

05/28/12
Sports Business Awards reception

Nominees, presenters and other VIPs walked the red carpet and mingled at a reception before the Sports Business Awards last Wednesday night at the New York Marriott Marquis at Times Square. ...

Tags: Events and Attractions

05/21/12
Saluting the industry's best

Best in Talent Representation and Management BORAS CORP. CAA SPORTS EXCEL SPORTS MANAGEMENT IMG PRIORITY SPORTS AND ENTERTAINMENT WASSERMAN MEDIA GROUP Best in Sports Event and Experiential Marketing INTERSPORT J ...

Tags: Events and Attractions

05/14/12
How Ellison rerigged America's Cup

After winning the America’s Cup in 2010, software billionaire Larry Ellison decided to bring the competition to his home city of San Francisco and, in the process, reshape professional sailing. It was a right he won after his Oracle Racing team bested the previous America’s Cup winner ...

Tags: Events and Attractions

05/14/12
For Citi, All-Star is almost official

MLB and the New York Mets finally are planning to announce as soon as this week that Citi Field will be the site for the 2013 All-Star Game, industry sources said, at last giving formal confirmation to one of the sport’s worst-kept secrets. For more than a year, Citi Field has been the wide ...

Tags: Events and Attractions

05/07/12
McD’s, A-B ready to Rock

The Competitor Group is bringing burgers and beer to marathon runners. Both sponsors will activate at the Rock ’n’ Roll Marathon in San Diego. RYAN BETHKE The owner of the Rock &rsqu ...

Tags: Events and Attractions

04/23/12
Draft sponsors make their picks

From an “administrative function” staged in hotel ballrooms until deep into the night to this week’s prime-time melodrama televised by both ESPN and NFL Network, the NFL draft has come a long way as an event. Bud ...

Tags: Events and Attractions

04/16/12
Qatar: Global Player

The Tour of Qatar cycling race had ended the previous day, won for a fourth time by Tom Boonen of Belgium. On this February morning, many of the sport’s biggest names and their teams were gathering in the lobby of Doha’s Ritz-Carlton, s ...

Tags: Events and Attractions

04/16/12
New deal revamps Dew Tour

After years of putting its name on the Dew Tour and letting NBC’s Alli Sports run it, Mountain Dew has negotiated a new title sponsorship deal that will result in a wholesale reinvention of the property and give the sponsor a management voice in its operation. Under terms of the deal, the D ...

Tags: Events and Attractions

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug