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NFL sponsor Covergirl activating for draft

Published in SportsBusiness Journal on 04 / 20 / 15

Seven months ago, Covergirl was under attack for associating with the NFL in the wake of the Ray Rice scandal. Its ad urging female fans to “Get your game face on!” — meaning, wear makeup in team colors — was mocked up by activists to show a battered woman. The image went vir...

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U.S. gymnasts’ tour scores well

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12/03/12
Competitor selling for nearly $250M

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12/03/12
Fan fest debuts at rodeo

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11/26/12
‘Big event’ treatment for F1 in U.S.

Longtime NBC Sports programmer Jon Miller left Austin bullish on the network’s coverage plans for Formula One that begin next year. So much so that he said the network wants to treat the U.S. Grand Prix in Austin, which will air on its broadcast network next year, with the same “big ...

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11/26/12
From novice to bullish on F1

Red McCombs had never been to a Formula One race before the U.S. Grand Prix came to Austin, Texas. It was a detail that many international journalists covering the event couldn’t understand — why would he invest millions to finance a ...

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11/26/12
Big Ten, Fox Sports team up on fan fest

For the second consecutive season, the Big Ten Conference has decided to partner with Fox Sports in producing a Fan Fest around the conference’s football championship game. Dr Pepper is returning as the presenting sponsor. “Just about every major sporting event these days is about ...

Tags: Events and Attractions

11/26/12
Austin F1: Driven to succeed

Geoff Moore covered a lot of ground to ensure the U.S. Grand Prix ran smoothly. Photo by: TRIPP MICKLE / STAFF Early on Nov. 17, long before the first Formula One cars hit the track f ...

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11/12/12
L.A. event seems Colombia-bound

The long-standing ATP stop in Los Angeles appears close to leaving the country, the latest in a line of midtier pro tennis events in the United States on the move. The tournament, the Farmers Classic, has struggled financially in recent years after eight decades in Los Angeles. Numerous sources s ...

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11/12/12
NBC: Prime time suits Breeders' Cup

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11/05/12
Flexible MLB weathers Sandy

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