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Agency guiding UEFA’s continuing growth

The 2014 UEFA Champions League final reached an estimated average audience of 165 million viewers worldwide. Expectations for this year’s final — on Saturday, between Juventus and FC Barcelona, in Berlin — are even higher, accor ...

Tags: Events and Attractions

Summer League launches new combine

Samsung NBA Summer League founder Warren LeGarie is adding another aspect to the growing annual Las Vegas basketball event: a front-office training program. LeGarie and partner Albert Hall are tailoring the program, called the Front Office Combine, to attract people who are interested in landing ...

Tags: Events and Attractions

Prep in high gear for Mexican F1 race

Immerse yourself in the market. Understand the fan base. Rodrigo Sanchez, marketing director for the Formula One Gran Premio de Mexico, said those are among the keys to staging a successful F1 event. And Sanchez and his colleagues in Mexico City are working to do just that, preparing for Mexico&r ...

Tags: Events and Attractions

USGA moves fan fest into city

The U.S. Golf Association last week unveiled its Open For All fan experience tied to next month’s U.S. Open, featuring a longer calendar and a larger, national footprint for activation compared with past years. Some of the programming will now run for more than a month leading up to the Jun ...

Tags: Events and Attractions

Epic fight shaping up for PPV record

Ten days ahead of the most anticipated fight since the advent of pay-per-view, the head of Showtime’s sports division scanned a sales report from distributors and saw trends that were even better than he had hoped. The most lucrative pay-p ...

Tags: Events and Attractions

PGA hospitality on record pace

The PGA Championship doesn’t come to Wisconsin’s Whistling Straits course until August, but tournament director Jason Mengel spent last week in Chicago promoting golf’s final major of 2015 in a market that will account for 30 percent of the event’s corporate hospitality busin ...

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Q&A with Ken May of Topgolf

While the golf industry as a whole is pitching millennials to come play the game, one company is already finding its way with that younger demographic thanks to its nontraditional setup. At Topgolf, the formula is more nightclub than country club: ...

Tags: Events and Attractions

Covergirl activating for NFL draft

Seven months ago, Covergirl was under attack for associating with the NFL in the wake of the Ray Rice scandal. Its ad urging female fans to “Get your game face on!” — meaning, wear makeup in team colors — was mocked up by activists to show a battered woman. The image went vir ...

Tags: Events and Attractions, Marketing and Sponsorship

For NFL draft, a stage for every team

Next week’s NFL draft may be moving to Chicago after five decades in New York, but it also is relocating to every NFL market — at least for Day Three. On that Saturday, the teams in their home market will announce their fourth- through seventh-round picks, with the draft’s main ...

Tags: Events and Attractions

World Congress: Setting the scene

The IMG World Congress of Sports drew executives from across the sports industry to the JW Marriott at L.A. Live in Los Angeles. As the conference opened Wednesday, networking at breakfast and during breaks between conference sessions gave the more than 800 attendees an opportunity to catch up with ...

Tags: World Congress of Sports, Events and Attractions

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