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Ultimate delivery: McIlroy stuns BMW buyer

Published in SportsBusiness Journal on 09 / 18 / 17

BMW has never been shy about activating around the FedEx Cup playoff tournament it title sponsors, and this year was no different. Last year, when the BMW Championship was played at Crooked Stick near Indianapolis, BMW had PGA Tour pro Matt Kuchar attempt a 100-yard chip for charity at Indianap...

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Groups plan women’s winter sports fest

Executives from the U.S. Olympic Committee and the country’s largest winter sports governing body are in talks to launch a women’s winter sports festival next December in Park City, Utah. So far, organizers are focusing on women’s ski jump, freeskiing and snowboarding, said Mich ...

Tags: Olympics, Events and Attractions

Care for wine with that Super Bowl?

Add Bordeaux wine to the list of licensed products carrying the Super Bowl 50 logo. With the Super Bowl’s San Francisco location indicating that much of the focus will be on food and wine, the NFL is licensing a Super Bowl wine for the first time. Napa Valley’s Freemark Abbey Winery a ...

Tags: Marketing and Sponsorship, Events and Attractions

‘Uncharted waters’ good for Royals’ biz

Mere hours after extracting themselves from a massive sea of blue at the Kansas City Royals’ championship parade, Mike Bucek, the team’s vice president of marketing and business development, and many of his colleagues were back in their ...

Tags: Events and Attractions

An old Kentucky home suits Breeders’ Cup

Ticket revenue for the Breeders’ Cup should top $18 million this year, more than double last year’s total despite being held at a much smaller venue. “It will probably land between 18 and 20 million,” said Bryan Pettigrew, Breeders’ Cup senior vice president. Th ...

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New Ryder Cup branding open to sponsors

The PGA of America has unveiled its branding plan for next year’s Ryder Cup, aimed at attracting additional corporate partners and building even more fan interest around one of golf’s highest-profile events. Sponsors of the Ryder Cup for the first time in 2016 will get rights to use t ...

Tags: Marketing and Sponsorship, Events and Attractions

Dew Tour future hangs in balance

The Dew Tour is in grave jeopardy following NBC’s decision to shut down its action sports division in December. Earlier this month, NBC Sports Ventures informed staff at Alli Sports’ offices in Burr Ridge, Ill., and Encinitas, Calif. ...

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Team Challenge Cup to crown best on ice

Van Wagner Sports & Entertainment and U.S. Figure Skating are launching the Team Challenge Cup, a biennial, Ryder Cup-style competition between continents slated to kick off in April. The new event will pit 14-member teams from North America, Europe and Asia against each other over three days ...

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Silva dreams big with soccer tourney idea

With the return of the UEFA Champions League group stage last week, capturing the attention of not only European soccer fans but also the entire globe, MP & Silva co-founder and President Riccardo Silva was once again left wondering: Why aren’t we doing this in the Americas? That questi ...

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Open sees fewer sessions, more revenue

All 11 night sessions at the U.S. Open sold out this year, a first for the tournament. Photo by: GETTY IMAGES The U.S. Tennis Assoc ...

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Interest drives SB 50 hospitality sales

With still five months to go before Super Bowl 50, the NFL has already sold out 70 percent of its corporate hospitality packages for the title game. PYNE That’s twice the amount that had been ...

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