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Tracks get creative in drive for new revenue

Published in SportsBusiness Journal on 08 / 14 / 17

NASCAR tracks continue to get creative in developing events that could make up for dips in admission revenue. Whether it’s Auto Club Speedway hosting an attempt to bake the world’s longest pizza, Daytona International Speedway staging an episode of NBC’s “American Ninja Wa...

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The sports report from CES

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Coin program boosts Baseball HOF profit

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CFP stays conservative on hospitality

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Groups plan women’s winter sports fest

Executives from the U.S. Olympic Committee and the country’s largest winter sports governing body are in talks to launch a women’s winter sports festival next December in Park City, Utah. So far, organizers are focusing on women’s ski jump, freeskiing and snowboarding, said Mich ...

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Care for wine with that Super Bowl?

Add Bordeaux wine to the list of licensed products carrying the Super Bowl 50 logo. With the Super Bowl’s San Francisco location indicating that much of the focus will be on food and wine, the NFL is licensing a Super Bowl wine for the first time. Napa Valley’s Freemark Abbey Winery a ...

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‘Uncharted waters’ good for Royals’ biz

Mere hours after extracting themselves from a massive sea of blue at the Kansas City Royals’ championship parade, Mike Bucek, the team’s vice president of marketing and business development, and many of his colleagues were back in their ...

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An old Kentucky home suits Breeders’ Cup

Ticket revenue for the Breeders’ Cup should top $18 million this year, more than double last year’s total despite being held at a much smaller venue. “It will probably land between 18 and 20 million,” said Bryan Pettigrew, Breeders’ Cup senior vice president. Th ...

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New Ryder Cup branding open to sponsors

The PGA of America has unveiled its branding plan for next year’s Ryder Cup, aimed at attracting additional corporate partners and building even more fan interest around one of golf’s highest-profile events. Sponsors of the Ryder Cup for the first time in 2016 will get rights to use t ...

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Dew Tour future hangs in balance

The Dew Tour is in grave jeopardy following NBC’s decision to shut down its action sports division in December. Earlier this month, NBC Sports Ventures informed staff at Alli Sports’ offices in Burr Ridge, Ill., and Encinitas, Calif. ...

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Team Challenge Cup to crown best on ice

Van Wagner Sports & Entertainment and U.S. Figure Skating are launching the Team Challenge Cup, a biennial, Ryder Cup-style competition between continents slated to kick off in April. The new event will pit 14-member teams from North America, Europe and Asia against each other over three days ...

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