Featured Story

Reader Survey: College Sports

Published in SportsBusiness Journal on 11 / 24 / 14

Getty Images Should college athletes be paid? Yes 52% No 44% Responses: 706 Companies/brands that have done the best job aligning with college sports through corporat...

Read More

Tags: Reader Survey

More Stories

Senior Bowl hires MELT

The Senior Bowl has retained Atlanta-based MELT as its sales and marketing agency to find a title sponsor for the game. Under Armour was the title sponsor from 2007 to 2010, while Merrill Lynch Wealth Management was a presenting sponsor last year. But as new executive director Phil Savage, the ...

Tags: Events and Attractions

Ten sponsors for Austin F1

Circuit of the Americas, Texas’ newest speedway, has signed 10 inaugural partners ahead of its first Formula One race next month. The facility has signed a mix of single- and multiyear deals with AT&T, Anheuser-Busch, Mobil 1, Pepsi, F ...

Tags: Events and Attractions

Bright night for arena, Yormark

When downtown Brooklyn’s new $1 billion Barclays Center opened Sept. 28, it was for the first of eight sold-out concerts by native son Jay-Z, and brought together people from all walks of business. Borough President Marty Markowitz was spo ...

Tags: Events and Attractions

HITS to launch running festivals

One year after stepping into the triathlon business, the Saugerties, N.Y.-based HITS equestrian company is launching a running series. The series will include six two-day running festivals in 2013, though the company has not determined the location of the events. Like its triathlon events — ...

Tags: Events and Attractions

Ryder Cup a Super Bowl for sales

About three weeks ago, 10 tractor-trailer trucks rolled into Chicago carrying the components of what would become a 45,000-square-foot Ryder Cup merchandise tent, managed by Cutter & Buck. And that didn’t include the shirts and hats that go in it. More than 200,000 people will stroll th ...

Tags: Events and Attractions

Falconhead moves to sell Competitor

Endurance racing business Competitor Group Inc. is on the market, with equity fund owner Falconhead Capital shopping the firm. The plan was detailed in an executive summary of the company sent out recently by an investment bank and confirmed by market sources. ...

Tags: Events and Attractions

No attendance mark for U.S. Open

The U.S. Open Tennis Championships are likely to post attendance of less than 720,000 for this year’s fortnight, a few thousand short of the event’s record, tournament officials said last week. The Grand Slam touts its ...

Tags: Events and Attractions

Emirates eyes name on Open tradition

Is the next title sponsorship in tennis the act of a winning player hitting a ball into the stands at the U.S. Open? Emirates Airline hopes so. The new U.S. Open sponsor was scheduled to take a step in that direction by having a tennis legend hi ...

Tags: Events and Attractions

NFL Kickoff: Super Bowl ‘tuneup’ in NYC

From a decade ago, when NFL Kickoff began in New York City as more of a tribute to 9/11 than a celebration of football, the event has grown exponentially, in step with the league’s swelling profits, popularity and influence across pop culture. So it comes as no surprise that this year&rsqu ...

Tags: Events and Attractions

PGA site puts a premium on logistics

There’s just a single two-lane road that winds from U.S. 17 southeast from the Charleston, S.C., area to Kiawah Island. It’s a narrow 14-mile stretch called Betsy Kerrison Parkway, slithering between huge oak trees cloaked in Spanish moss, and it’s the most direct route to get ...

Tags: Events and Attractions

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug