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USGA looks to add two partners for ’18 Open

Published in SportsBusiness Journal on 06 / 19 / 17

The USGA merchandising tent gives shoppers plenty to choose from. Photo by: USGA / JASON MICZEK The U.S. Open returned to the Midwest at Erin Hills for the first time since 2003 when Olympia Fields...

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NHL high on VR for All-Star

The NHL plans to showcase virtual-reality technology to fans on-site at this year’s All-Star Game with designs on making VR content available on-demand to a broader audience down the line. While the offering could be seen as a step back of sorts from the VR live-streaming test the league ex ...

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Rugby event gets Olympic boost

With rugby sevens’ Olympic debut seven months away, brands are kicking the sport’s tires by acquiring rights to the HSBC Sevens Series stop in Las Vegas in March and signing team members. United World Sports, a rugby promoter that owns domestic rights to the event, has sold sponsorshi ...

Tags: Events and Attractions, Olympics

NHL’s Nashville trip big for Bridgestone

From the day Bridgestone became an NHL partner in 2008, the company’s vice president of consumer marketing, Phil Pacsi, said his boss has never let up on Commissioner Gary Bettman on the merits of Nashville, where the company has its U.S. headquarters. “It’s something that&rsquo ...

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The Players to limit clubhouse access

Editor’s note: This story is revised from the print edition. The Players Championship is turning its clubhouse hospitality experience into a more exclusive, and expensive, offering. The PGA Tour-owned event has started selling a limited number of individual clubhouse packages for $5, ...

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Taking a swing at Topgolf

The Topgolf site in Naperville, Ill., sits on 16 acres about 35 miles west of downtown Chicago. Photo by: MICHAEL BAXTER, BAXTER IMAGING LLC Chicago’s golf seasons are unmistaka ...

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What stood out from 2016 Winter Classic

The NHL’s eighth annual Winter Classic brought several new high marks, one visible new low and a featured addition to its overall schedule. After assessing the results, the league and its partners came away from the Jan. 1 showcase look ...

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The sports report from CES

Everywhere you looked last week in Las Vegas, sports-related technology was playing a prominent role at the International Consumer Electronics Show. Here are products that caught staff writer Eric Fisher’s eye:: Photo by: ...

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Coin program boosts Baseball HOF profit

The $7.8 million profit in 2014 was only the hall’s third year in the black in the past 13 years. Photo by: GETTY IMAGES The National Baseball Hall of Fame and Museum in Coopers ...

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CFP stays conservative on hospitality

The College Football Playoff had two primary decisions to make about hospitality sales for year two, officials said. Should they adjust the pricing on packages for the championship game in Glendale, Ariz., and should they increase the number of ...

Tags: Colleges, Events and Attractions, Marketing and Sponsorship

Groups plan women’s winter sports fest

Executives from the U.S. Olympic Committee and the country’s largest winter sports governing body are in talks to launch a women’s winter sports festival next December in Park City, Utah. So far, organizers are focusing on women’s ski jump, freeskiing and snowboarding, said Mich ...

Tags: Olympics, Events and Attractions

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