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Industry looks for right recipe to attract fans among millennials

03 / 24 / 14

When the San Jose Earthquakes set a minimum ticket price for visiting fans at $55 this season, Seattle Sounders fans, whose team opened the season in California, took to Twitter in protest. It wasn’t long before Earthquakes supporters joined them, and then fans from both teams and both cities ...

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05/21/12
Saluting the industry's best

Best in Talent Representation and Management BORAS CORP. CAA SPORTS EXCEL SPORTS MANAGEMENT IMG PRIORITY SPORTS AND ENTERTAINMENT WASSERMAN MEDIA GROUP Best in Sports Event and Experiential Marketing INTERSPORT J ...

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05/14/12
How Ellison rerigged America's Cup

After winning the America’s Cup in 2010, software billionaire Larry Ellison decided to bring the competition to his home city of San Francisco and, in the process, reshape professional sailing. It was a right he won after his Oracle Racing team bested the previous America’s Cup winner ...

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05/14/12
For Citi, All-Star is almost official

MLB and the New York Mets finally are planning to announce as soon as this week that Citi Field will be the site for the 2013 All-Star Game, industry sources said, at last giving formal confirmation to one of the sport’s worst-kept secrets. For more than a year, Citi Field has been the wide ...

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05/07/12
McD’s, A-B ready to Rock

The Competitor Group is bringing burgers and beer to marathon runners. Both sponsors will activate at the Rock ’n’ Roll Marathon in San Diego. RYAN BETHKE The owner of the Rock &rsqu ...

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04/23/12
Draft sponsors make their picks

From an “administrative function” staged in hotel ballrooms until deep into the night to this week’s prime-time melodrama televised by both ESPN and NFL Network, the NFL draft has come a long way as an event. Bud ...

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04/16/12
Qatar: Global Player

The Tour of Qatar cycling race had ended the previous day, won for a fourth time by Tom Boonen of Belgium. On this February morning, many of the sport’s biggest names and their teams were gathering in the lobby of Doha’s Ritz-Carlton, s ...

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04/16/12
New deal revamps Dew Tour

After years of putting its name on the Dew Tour and letting NBC’s Alli Sports run it, Mountain Dew has negotiated a new title sponsorship deal that will result in a wholesale reinvention of the property and give the sponsor a management voice in its operation. Under terms of the deal, the D ...

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04/02/12
French soccer at Red Bull Arena

Comcast-Spectacor and its Front Row Marketing subsidiary are bringing one of the top French-league soccer matches to the U.S. this summer. The Trophée des Champions, which marks the start of the French soccer season, will be played at Red Bull Arena on July 28 in Harrison, N.J. The match, ...

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03/26/12
Tweets play role in dunk contest

This week’s college dunk contest will get an assist from Twitter users. Intersport’s popular event at the site of the Final Four will be decided for the first time, in part, by votes on Twitter from fans watching on ESPN. The dunk contest, which has been run by Chicago-based Inters ...

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03/26/12
MSG cancels action sports event

Madison Square Garden Inc. has abandoned plans for New York City’s first major BMX and skateboard event this summer. The event, which was to be called the Empire Open, was to have been held in Queens at the USTA Billie Jean King National Tennis Center. The company last year hired ASA Entert ...

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