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With eye on cost, nutrition, team brings own cook

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John Youk looks up from a camouflage grill beneath a tent at Kentucky Speedway and eyes a Sprint Tower in the distance. He scans the numbers for Stewart-Haas drivers. “Patrick’s third fastest,” he says, nodding. “Stewart’s quick, sixth. We’ve got hot cars. Oh y...

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Tags: Franchises

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07/16/12
MiCoach launching at MLS All-Star

This year’s AT&T Major League Soccer All-Star Game might not have the scale of last year’s event, which featured iconic club Manchester United and was played in the New York City area, but the July 25 matchup in Chester, Pa., still aims to make a mark, with planned activations by clo ...

Tags: Events and Attractions

07/02/12
Fox promos All-Star as big event

On an episode of the Fox prime-time show “So You Think You Can Dance” last week, the show’s host and dancers referred to MLB’s All-Star Game. Two of the judges wore All-Star Game caps. For Fox Sports co-president Eric Shanks, the episode was the best example of the marketi ...

Tags: Events and Attractions

07/02/12
All-Star sponsors step in K.C.

MLB sponsors are hoping “Everything’s Up to Date in Kansas City.” Coming off an All-Star Game held in the 100-plus-degree temperatures of the Arizona desert, MLB was guaranteed more sponsor activation, but MLB officials say sponsor activity has exceeded expectations. “It& ...

Tags: Events and Attractions

07/02/12
K.C. embracing moment in spotlight

The MLB All-Star Game is a big deal in virtually every city where it’s held. But in Kansas City, site of this year’s midsummer classic, the game will likely draw more attention to the Midwestern city than any other sporting event in its history. The July 10 game at Kauffman Stadium wi ...

Tags: Events and Attractions

07/02/12
Pop-up ATP event for Atlanta

Qualifying play in Atlanta’s 3-year-old ATP tournament starts next week, with stars like Andy Roddick and John Isner in this year’s tournament field. They’ll pelt volleys in a new 3,600-seat stadium and in a thousand-seat venue just an errant forehand away. And days after the e ...

Tags: Events and Attractions

06/25/12
SMI chief cites changes at Kentucky

A year ago, NASCAR convened its first Sprint Cup race in Kentucky and found nothing short of disaster. Traffic backed up for miles. Parking at the speedway was insufficient. Fans missed the race. Speedway Motorsports Inc. Chairman Bruton Smith, ...

Tags: Events and Attractions

06/25/12
X Games sells 11 sponsorships

Moving the X Games from late July to late June cost ESPN’s sales team a month of sales time and resulted in the loss of some traditional sponsors, but the group managed to sell 11 sponsorships and meet sales expectations. In ...

Tags: Events and Attractions

06/25/12
CFL to celebrate 100th Grey Cup

The NFL has been talking for years about the 50th playing of the Super Bowl, set for 2016 in a venue to be chosen next May. And then there’s the Canadian Football League. While the CFL can’t match the NFL for many of the leagues&rsqu ...

Tags: Events and Attractions

06/18/12
Cycling event adds sponsor revenue

In its second year, the USA Pro Cycling Challenge bicycle race has taken a step forward with its sponsorship business, and race organizers think the event — funded largely by Colorado restaurateur Rick Schaden — could be self-sufficient in three to four years. The race runs Aug. 20-26 in ...

Tags: Events and Attractions

06/18/12
Owner Bennett drives OKC’s success

An hour before Game 1 of the NBA Finals in Oklahoma City, Thunder owner Clay Bennett made his way around the Chesapeake Energy Arena with little fanfare for someone who over the past four years has seen his influence grow in the league. He chairs ...

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