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Fermata gives evidence of licensing challenge to CLC

Published in SportsBusiness Journal on 07 / 28 / 14

With more than 200 licensing clients and a 96 percent renewal rate, Collegiate Licensing Co. has seldom felt much of a challenge from competitors. That appears to be changing. Atlanta-based Fermata Partners, a company founded by four former CLC executives, won two big pieces of licensing business...

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07/30/12
All-Star topics include big games, big ball

The host of the 2013 MLS All-Star Game has yet to be named, and there was talk among team executives at this year’s midseason showcase that when the league does make its announcement, the sites for the next two games will be unveiled. An a ...

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07/16/12
K.C. delivers for league, fans, sponsors

Kansas City, MLB’s third-smallest market and home to the long-struggling Royals, outperformed its size and image by serving up an All-Star Game that was by far one of the league’s strongest. In virtually every relevant measure, the e ...

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07/16/12
MiCoach launching at MLS All-Star

This year’s AT&T Major League Soccer All-Star Game might not have the scale of last year’s event, which featured iconic club Manchester United and was played in the New York City area, but the July 25 matchup in Chester, Pa., still aims to make a mark, with planned activations by clo ...

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07/02/12
Fox promos All-Star as big event

On an episode of the Fox prime-time show “So You Think You Can Dance” last week, the show’s host and dancers referred to MLB’s All-Star Game. Two of the judges wore All-Star Game caps. For Fox Sports co-president Eric Shanks, the episode was the best example of the marketi ...

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07/02/12
All-Star sponsors step in K.C.

MLB sponsors are hoping “Everything’s Up to Date in Kansas City.” Coming off an All-Star Game held in the 100-plus-degree temperatures of the Arizona desert, MLB was guaranteed more sponsor activation, but MLB officials say sponsor activity has exceeded expectations. “It& ...

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07/02/12
K.C. embracing moment in spotlight

The MLB All-Star Game is a big deal in virtually every city where it’s held. But in Kansas City, site of this year’s midsummer classic, the game will likely draw more attention to the Midwestern city than any other sporting event in its history. The July 10 game at Kauffman Stadium wi ...

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07/02/12
Pop-up ATP event for Atlanta

Qualifying play in Atlanta’s 3-year-old ATP tournament starts next week, with stars like Andy Roddick and John Isner in this year’s tournament field. They’ll pelt volleys in a new 3,600-seat stadium and in a thousand-seat venue just an errant forehand away. And days after the e ...

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06/25/12
SMI chief cites changes at Kentucky

A year ago, NASCAR convened its first Sprint Cup race in Kentucky and found nothing short of disaster. Traffic backed up for miles. Parking at the speedway was insufficient. Fans missed the race. Speedway Motorsports Inc. Chairman Bruton Smith, ...

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06/25/12
X Games sells 11 sponsorships

Moving the X Games from late July to late June cost ESPN’s sales team a month of sales time and resulted in the loss of some traditional sponsors, but the group managed to sell 11 sponsorships and meet sales expectations. In ...

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06/25/12
CFL to celebrate 100th Grey Cup

The NFL has been talking for years about the 50th playing of the Super Bowl, set for 2016 in a venue to be chosen next May. And then there’s the Canadian Football League. While the CFL can’t match the NFL for many of the leagues&rsqu ...

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