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Ultimate delivery: McIlroy stuns BMW buyer

Published in SportsBusiness Journal on 09 / 18 / 17

BMW has never been shy about activating around the FedEx Cup playoff tournament it title sponsors, and this year was no different. Last year, when the BMW Championship was played at Crooked Stick near Indianapolis, BMW had PGA Tour pro Matt Kuchar attempt a 100-yard chip for charity at Indianap...

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05/09/16
NCAA tabs agency for Final Four events

The NCAA tagline “The Road Ends Here” can be found everywhere on Final Four weekend, from the sideline of the basketball court to billboards and merchandise. Its Spanish translation — El camino se acaba aquí — might become almost as prevalent in the coming years as ...

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05/02/16
Dew Tour goes big on digital push

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04/25/16
Champions at World Congress

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04/25/16
Sponsors boost activation at Draft Town

The NFL is estimating more than 200,000 fans will move through its Draft Town in and around Grant Park this week as Chicago hosts the NFL draft for the second straight season, and the league’s business partners are finalizing their activation playbooks. Tracie Rodburg, NFL vice president of ...

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04/18/16
Seen, spotted and celebrated

About 125 speakers and special guests took over the third floor at CAA headquarters for a reception on the night before the World Congress of Sports, at Avenue of the Stars in Century City. CAA Sports co-heads Howie Nuchow and Michael Levine welcomed the group, with Nuchow saying, “Growing up ...

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04/18/16
World Congress: Quotes

Congressional record Heard from the stage in L.A. PHOTOS BY TONY FLOREZ PHOTOGRAPHY “The real test of the organization and of the individuals there: Are they authentic? Well, what does that mean? Do their f ...

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04/18/16
World Congress: VIP speaker dinner

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04/18/16
World Congress: Photos

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04/18/16
L.A. no easy score for Rams

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China’s growing interest translates to more spending

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