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Industry looks for right recipe to attract fans among millennials

03 / 24 / 14

When the San Jose Earthquakes set a minimum ticket price for visiting fans at $55 this season, Seattle Sounders fans, whose team opened the season in California, took to Twitter in protest. It wasn’t long before Earthquakes supporters joined them, and then fans from both teams and both cities ...

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06/18/12
Cycling event adds sponsor revenue

In its second year, the USA Pro Cycling Challenge bicycle race has taken a step forward with its sponsorship business, and race organizers think the event — funded largely by Colorado restaurateur Rick Schaden — could be self-sufficient in three to four years. The race runs Aug. 20-26 in ...

Tags: Events and Attractions

06/18/12
Owner Bennett drives OKC’s success

An hour before Game 1 of the NBA Finals in Oklahoma City, Thunder owner Clay Bennett made his way around the Chesapeake Energy Arena with little fanfare for someone who over the past four years has seen his influence grow in the league. He chairs ...

Tags: Events and Attractions

06/11/12
Draft gives Penguins opportunity

For the Pittsburgh Penguins, recent on-ice success has meant a season-ticket waiting list of more than 9,000 accounts. Since each hopeful fan is required to place a one-time deposit of $200 to be on the list, the team has added close to $2 million in revenue from the group. ...

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05/29/12
Associates talk about Tagliabue's life, career

Friends and acquaintances talk about the life and career of Lifetime Achievement Award recipient Paul Tagliabue. During the Sports Business Awards, we talked with people who have known Paul Tagliabue for years, both personally and pr ...

Tags: TES, Sports Business Awards

05/28/12
‘Let’s all give back’

Paul Tagliabue towered above the podium, scanning the crowd that filled the New York City ballroom. In each corner of the room, he saw someone he knew. There was Don Garber, the former NFL marketer he assigned to NFL International all those years earlier. There was Donald Dell, a former attorne ...

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05/28/12
Tagliabue Tales

“ After the 9/11 attacks, he understood the symbolism of the relaunch of the NFL season and its ability to inspire the country while also helping us get back to normal. We had already canceled a week of games, and Paul wanted the NFL to honor our heroes by coming back strong and united. &ld ...

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05/28/12
Sports Business Awards recipients

(function(window, PhotoSwipe){ document.addEventListener('DOMContentLoaded', function(){ var options = {}, Winners = PhotoSwipe.attach( window.document.querySelectorAll ...

Tags: Sports Business Awards

05/28/12
Honoring winners, uniting industry

Photo by: MARC BRYAN-BROWN On a night celebrating excellence and lifetime achievement, leaders in sports business used their moment in the spotlight at the fifth annual Sports Business Awards not ...

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05/28/12
Breeders’ Cup channels inner Sinatra

The Breeders’ Cup has bought the rights to the classic song “The Best is Yet to Come,” made popular by the late Frank Sinatra and Tony Bennett, and will use it as part of a branding campaign to help position The Breeders’ Cup Classic race as one of horse racing’s four m ...

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05/28/12
Sports Business Awards reception

Nominees, presenters and other VIPs walked the red carpet and mingled at a reception before the Sports Business Awards last Wednesday night at the New York Marriott Marquis at Times Square. ...

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