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World Series: ‘Uncharted waters’ good for Royals

Published in SportsBusiness Journal on 11 / 09 / 15

Mere hours after extracting themselves from a massive sea of blue at the Kansas City Royals’ championship parade, Mike Bucek, the team’s vice president of marketing and business development, and many of his colleagues were back in their...

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Former X Games exec is Dew Tour’s new GM

NBC Sports has hired longtime X Games executive Chris Stiepock to be the Dew Tour’s general manager. The Dew Tour has been without a general manager since Kenny Mitchell left the position last year to join NASCAR. Stiepoc ...

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Austin delivers crowds to X Games

ESPN’s decision to take Summer X Games to Austin, Texas, for the first time helped energize event attendance and sponsorship but delivered mixed results on TV. The inaugural X Games Austin attracted 160,000 spectators over four days, making it the most attended X Games since 2004 (see chart ...

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Sponsors step up for Special Olympics

There are more than 19,000 Special Olympics events held annually in the United States. They run the gamut in terms of location, participant numbers, volunteers and budget, yet no previous event has approached the size and scale expected for the 2014 Special Olympics USA Games, which kicks off this w ...

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Dublin inspired Nelligan to think big

The Special Olympics are nothing new to T.J. Nelligan. The longtime sports marketing executive, who serves as the chairman and chief executive officer of this year’s Special Olympics USA Games, has been involved with the organization for more than 20 years. The driving force behind Nelligan ...

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ESPN signs sponsors as Austin gets ready

ESPN announced last week that it has signed seven sponsors for the Summer X Games, which will make its debut Thursday in Austin, Texas. The company retained top-tier sponsors from 2013, including the U.S. Navy, Ford, GoPro and Monster Energy. It added three new exclusive sponsors in Dos Equis, Dr ...

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New event came from Augusta summit

It was Friday of Masters week, and 20 of golf’s highest-ranking executives gathered in a rented Augusta home, like a meeting of the five families. Senior executives from NBC/Golf Channel, the LPGA, the PGA of America, KPMG and CAA Sports s ...

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Dew Tour expanding to four events

The Dew Tour is expanding from three to four events in 2014, and in the process is going to New York City for the first time. It will return to Ocean City, Md., (June 25-29) and Breckenridge, Colo., (Dec. 11-14) but drop two-time host San Francisco in favor of events for BMX and skateboarding in ...

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TPC to offer new fan amenities

The views around holes 16, 17 and 18 at The Players Championship are known as some of the best in golf. But the PGA Tour’s marquee event has 15 other pretty good holes that tournament officials want spectators to see. To that end, the tournament is initiating several new fan amenities aroun ...

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U.S. Open Experience grows at Pinehurst

The U.S. Golf Association is taking its national championships to the people with an array of events during its men’s and women’s tournaments in Pinehurst, N.C. “We have a real desire to open up the U.S. Open for everybody beyond the gates,” said Sarah Hirshland, the USGA& ...

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Industry looks for millennial recipe

When the San Jose Earthquakes set a minimum ticket price for visiting fans at $55 this season, Seattle Sounders fans, whose team opened the season in California, took to Twitter in protest. It wasn’t long before Earthquakes supporters joined them, and then fans from both teams and both cities ...

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