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Tracks get creative in drive for new revenue

Published in SportsBusiness Journal on 08 / 14 / 17

NASCAR tracks continue to get creative in developing events that could make up for dips in admission revenue. Whether it’s Auto Club Speedway hosting an attempt to bake the world’s longest pizza, Daytona International Speedway staging an episode of NBC’s “American Ninja Wa...

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PrimeSport signed for Ryder Cup tickets

The PGA of America has signed its first secondary ticketing deal tied to the Ryder Cup, a 13-year agreement with PrimeSport. Atlanta-based PrimeSport becomes the official secondary ticketing seller around one of golf’s biggest events, beginning with the 2016 edition this fall and running th ...

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Dean & DeLuca due at Colonial this week

Dean & DeLuca is bringing a taste of New York (and elsewhere) to Texas this week, setting up a pop-up store at venerable Colonial Country Club in Fort Worth as part of its new title sponsorship of the local PGA Tour stop. The 60-by-30-foot store will open Wednesday and remain open through the ...

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Exclusivity returns to TPC Sawgrass club

When the PGA Tour earlier this year unveiled its new hospitality offering, The Players Club, for The Players tournament, the stated goal was to create a more exclusive experience in the opulent clubhouse of host site TPC Sawgrass. The approach a ...

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NCAA tabs agency for Final Four events

The NCAA tagline “The Road Ends Here” can be found everywhere on Final Four weekend, from the sideline of the basketball court to billboards and merchandise. Its Spanish translation — El camino se acaba aquí — might become almost as prevalent in the coming years as ...

Tags: Colleges, Events and Attractions

Dew Tour goes big on digital push

The new strategy is less about events and more about digital media content. Photo by:  GETTY IMAGES Editor’s note: This story is revised from the print edition. The Dew Tour is now ...

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Champions at World Congress

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Tags: People and Pop Culture, Champions, Events and Attractions

Sponsors boost activation at Draft Town

The NFL is estimating more than 200,000 fans will move through its Draft Town in and around Grant Park this week as Chicago hosts the NFL draft for the second straight season, and the league’s business partners are finalizing their activation playbooks. Tracie Rodburg, NFL vice president of ...

Tags: Marketing and Sponsorship, Events and Attractions

Seen, spotted and celebrated

About 125 speakers and special guests took over the third floor at CAA headquarters for a reception on the night before the World Congress of Sports, at Avenue of the Stars in Century City. CAA Sports co-heads Howie Nuchow and Michael Levine welcomed the group, with Nuchow saying, “Growing up ...

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World Congress: Quotes

Congressional record Heard from the stage in L.A. PHOTOS BY TONY FLOREZ PHOTOGRAPHY “The real test of the organization and of the individuals there: Are they authentic? Well, what does that mean? Do their f ...

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World Congress: VIP speaker dinner

The stars of sports business were out in Los Angeles for the CAA World Congress of Sports. On Tuesday night, more than 100 gathered for the annual VIP speaker dinner at the headquarters of CAA ...

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