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U.S. Open Experience grows at Pinehurst

04 / 21 / 14

The U.S. Golf Association is taking its national championships to the people with an array of events during its men’s and women’s tournaments in Pinehurst, N.C. “We have a real desire to open up the U.S. Open for everybody beyond the gates,” said Sarah Hirshland, the USGA&...

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07/30/12
Sponsor helps Reno-Tahoe Open make noise

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07/30/12
All-Star topics include big games, big ball

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07/16/12
K.C. delivers for league, fans, sponsors

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07/16/12
MiCoach launching at MLS All-Star

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07/02/12
Fox promos All-Star as big event

On an episode of the Fox prime-time show “So You Think You Can Dance” last week, the show’s host and dancers referred to MLB’s All-Star Game. Two of the judges wore All-Star Game caps. For Fox Sports co-president Eric Shanks, the episode was the best example of the marketi ...

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07/02/12
All-Star sponsors step in K.C.

MLB sponsors are hoping “Everything’s Up to Date in Kansas City.” Coming off an All-Star Game held in the 100-plus-degree temperatures of the Arizona desert, MLB was guaranteed more sponsor activation, but MLB officials say sponsor activity has exceeded expectations. “It& ...

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07/02/12
K.C. embracing moment in spotlight

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07/02/12
Pop-up ATP event for Atlanta

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06/25/12
SMI chief cites changes at Kentucky

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06/25/12
X Games sells 11 sponsorships

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