Featured Story

New deal for HBO OTT service will mean growth for MLBAM

Published in SportsBusiness Journal on 12 / 15 / 14

MLB Advanced Media began 2014 with major video streaming deals with Sony and World Wrestling Entertainment, representing huge boosts to its non-baseball business. Its new pact with HBO to power the cable network’s forthcoming over-the-top streaming service ends the year in much the same fashio...

Read More

Tags: Media

More Stories

02/11/13
Houston, can we avoid a problem?

When the power went out in New Orleans, eyebrows went up in Houston. Within minutes of the Super Bowl power outage at the Mercedes-Benz Superdome, NBA Deputy Commissioner Adam Silver and Ski Austin, the league’s executive vice president of events and attractions, were communicating with Ho ...

Tags: Events and Attractions

02/11/13
NFL Experience will bow out to Broadway

For the first time in two decades, there will not be an NFL Experience during Super Bowl XLVIII next year in New York/New Jersey, as organizers could not find a space suitable to hold the huge festival that allows sponsors to interact with fans. “There won’t be an NFL Experience,&rdqu ...

Tags: Events and Attractions

02/11/13
Digital theme rules All-Star activation

Editor’s note: This story is revised from the print edition. NBA partners’ activation plans for the league’s All-Star Weekend in Houston carry a distinct digital theme leading up to, and through, Sunday’s night’s centerpiece game at the Toyota Center. For th ...

Tags: Events and Attractions

02/11/13
PGA Tour event uses Living Social

Add the Wells Fargo Championship to the list of professional events trying to spur ticket sales through Living Social. The May 2-5 PGA Tour event launched a Living Social promotion last week, offering a new line of hospitality for $159 on weekdays and $189 on the weekend, per ticket. ...

Tags: Events and Attractions

02/11/13
Q&A with … NY/NJ Super Bowl's Al Kelly

Now that Super Bowl XLVII has passed, it’s on to the daunting task of running the first Super Bowl to be played outdoors in a cold-weather market. Next year’s game will be a massive challenge in its own right, but it could also determi ...

Tags: Events and Attractions

01/28/13
Fanatics tries on licensee role

NFL licensing partners are stepping up their game for the Super Bowl. Established boundaries are crossed when a licensee becomes a retailer, or vice versa. For the first time, Fanatics.com, which administers e-commerce for nearly every sports pr ...

Tags: Events and Attractions, Super Bowl

01/28/13
Where’s the party in NOLA?

New Orleans may be a town famous for all-day carousing, but the Super Bowl party scene will have some noticeable absences this week. The NFL Commissioner’s Party, which started as a media gathering at the first Super Bowl and eventually ga ...

Tags: Events and Attractions, Super Bowl

01/28/13
It's crunch time for sponsor activation

Activation plans for the NFL’s roster of corporate partners are nearing completion as the final day of the season approaches in New Orleans. NFL official brewer Anheuser-Busch will continue to be a top advertiser, running 4 1/2 minutes wor ...

Tags: Events and Attractions, Super Bowl

01/28/13
Small town, Big Game

Photo by: TERRY LEFTON / STAFF In Ada, Ohio, population 5,947, a small group of fans joined roughly 47 million other people in the U.S. who combined dinner with watching the AFC Championship Game ...

Tags: Events and Attractions, Super Bowl

01/21/13
X Games hit Aspen with four global sponsors

When ESPN hosts the first installment of its global X Games series in Aspen, Colo., this week, it will have only four global X Games sponsors — two fewer than ESPN hoped to have. The company, which will host X Games in Aspen, France, Brazil, Germany, Spain and Los Angeles, sold sponsorships ...

Tags: Events and Attractions

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug