Featured Story

Ultimate delivery: McIlroy stuns BMW buyer

Published in SportsBusiness Journal on 09 / 18 / 17

BMW has never been shy about activating around the FedEx Cup playoff tournament it title sponsors, and this year was no different. Last year, when the BMW Championship was played at Crooked Stick near Indianapolis, BMW had PGA Tour pro Matt Kuchar attempt a 100-yard chip for charity at Indianap...

Read More

Tags: Events and Attractions

More Stories

06/27/16
Wimbledon bringing in VR

Wimbledon for the first time is using virtual reality at this year’s event, though the technology will be available only at the tournament’s on-site museum and will not be used to show matches. The owners of the grass-court spectacle, which begins its 2016 run today, considered using ...

Tags: Events and Attractions

06/27/16
MLB pumps up All-Star Game volume

Major League Baseball is making its longest list of changes to the All-Star Game in nearly a decade, further enlarging the scope of the midsummer classic as it reaches San Diego next month. The core ballpark events scheduled for July 10-12 at Petco Park will be joined this year by an array of new ...

Tags: Events and Attractions

06/27/16
Salary cap emphasis added to program

Summer League founders Warren LeGarie and Albert Hall have recast the front-office training program they debuted at Summer League last year, giving it a new name and adding an emphasis on salary cap matters. Launched last year as the Front Office Combine, the program this year will be known as th ...

Tags: Events and Attractions

06/20/16
Wimbledon seeks big-event buzz

Wimbledon for the first time is aggressively marketing in the United States this year, featuring its first original slogan and a push to create a Super Bowl-like buzz around celebrating the tournament’s finals weekend. The tournament this week will start releasing a series of vignette ads ( ...

Tags: Events and Attractions

06/06/16
U.S. Open’s slogan toasts inside game

The U.S. Open Tennis Championships has changed its marketing slogan to put the focus on the dramatic on-site changes for this year’s event, including a roof over its main stadium. The slogan “Nothing Beats Being Here,” which de ...

Tags: Events and Attractions, Marketing and Sponsorship

06/06/16
Hall of Fame Tour breaks boundaries

For all the reverence given to the Baseball Hall of Fame, there are two perennial complaints from fans: The Cooperstown, N.Y., shrine is difficult to reach for many fans, far from a major airport or large city, and once you get there, the museum features plenty of traditional glass cases and p ...

Tags: Events and Attractions

06/06/16
IndyCar takes momentum to sponsors

The100th running of the Indianapolis 500 produced a rarity at massive Indianapolis Motor Speedway: a sellout. Photo by: PHIL ELLSWORTH / ESPN IMAGES Leaning against a concrete wal ...

Tags: Events and Attractions

05/30/16
PrimeSport signed for Ryder Cup tickets

The PGA of America has signed its first secondary ticketing deal tied to the Ryder Cup, a 13-year agreement with PrimeSport. Atlanta-based PrimeSport becomes the official secondary ticketing seller around one of golf’s biggest events, beginning with the 2016 edition this fall and running th ...

Tags: Events and Attractions

05/23/16
Dean & DeLuca due at Colonial this week

Dean & DeLuca is bringing a taste of New York (and elsewhere) to Texas this week, setting up a pop-up store at venerable Colonial Country Club in Fort Worth as part of its new title sponsorship of the local PGA Tour stop. The 60-by-30-foot store will open Wednesday and remain open through the ...

Tags: Events and Attractions

05/16/16
Exclusivity returns to TPC Sawgrass club

When the PGA Tour earlier this year unveiled its new hospitality offering, The Players Club, for The Players tournament, the stated goal was to create a more exclusive experience in the opulent clubhouse of host site TPC Sawgrass. The approach a ...

Tags: Events and Attractions

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug