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Industry looks for right recipe to attract fans among millennials

03 / 24 / 14

When the San Jose Earthquakes set a minimum ticket price for visiting fans at $55 this season, Seattle Sounders fans, whose team opened the season in California, took to Twitter in protest. It wasn’t long before Earthquakes supporters joined them, and then fans from both teams and both cities ...

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10/22/12
Ten sponsors for Austin F1

Circuit of the Americas, Texas’ newest speedway, has signed 10 inaugural partners ahead of its first Formula One race next month. The facility has signed a mix of single- and multiyear deals with AT&T, Anheuser-Busch, Mobil 1, Pepsi, F ...

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10/08/12
Bright night for arena, Yormark

When downtown Brooklyn’s new $1 billion Barclays Center opened Sept. 28, it was for the first of eight sold-out concerts by native son Jay-Z, and brought together people from all walks of business. Borough President Marty Markowitz was spo ...

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10/08/12
HITS to launch running festivals

One year after stepping into the triathlon business, the Saugerties, N.Y.-based HITS equestrian company is launching a running series. The series will include six two-day running festivals in 2013, though the company has not determined the location of the events. Like its triathlon events — ...

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09/24/12
Ryder Cup a Super Bowl for sales

About three weeks ago, 10 tractor-trailer trucks rolled into Chicago carrying the components of what would become a 45,000-square-foot Ryder Cup merchandise tent, managed by Cutter & Buck. And that didn’t include the shirts and hats that go in it. More than 200,000 people will stroll th ...

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09/17/12
Falconhead moves to sell Competitor

Endurance racing business Competitor Group Inc. is on the market, with equity fund owner Falconhead Capital shopping the firm. The plan was detailed in an executive summary of the company sent out recently by an investment bank and confirmed by market sources. ...

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09/10/12
No attendance mark for U.S. Open

The U.S. Open Tennis Championships are likely to post attendance of less than 720,000 for this year’s fortnight, a few thousand short of the event’s record, tournament officials said last week. The Grand Slam touts its ...

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09/03/12
Emirates eyes name on Open tradition

Is the next title sponsorship in tennis the act of a winning player hitting a ball into the stands at the U.S. Open? Emirates Airline hopes so. The new U.S. Open sponsor was scheduled to take a step in that direction by having a tennis legend hi ...

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08/27/12
NFL Kickoff: Super Bowl ‘tuneup’ in NYC

From a decade ago, when NFL Kickoff began in New York City as more of a tribute to 9/11 than a celebration of football, the event has grown exponentially, in step with the league’s swelling profits, popularity and influence across pop culture. So it comes as no surprise that this year&rsqu ...

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08/06/12
PGA site puts a premium on logistics

There’s just a single two-lane road that winds from U.S. 17 southeast from the Charleston, S.C., area to Kiawah Island. It’s a narrow 14-mile stretch called Betsy Kerrison Parkway, slithering between huge oak trees cloaked in Spanish moss, and it’s the most direct route to get ...

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07/30/12
Sponsor helps Reno-Tahoe Open make noise

The Reno-Tahoe Open resides in a rather subdued portion of the PGA Tour schedule, opposite the WGC event at Firestone this week. But the tournament’s executive director, Jana Smoley, has found a sponsor that can help the tournament make some noise. Loudmouth, the maker of those ridiculously ...

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