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For ICC, growth and talk of a stake for sale

Published in SportsBusiness Journal on 07 / 25 / 16

The International Champions Cup kicked off its fourth edition last week, with organizers citing growth across its prime revenue streams but with the event also carrying reports of a possible sale as its creators seek to build the summertime event into a yearlong property. Organized by Relevent Sp...

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07/25/16
PGA Championship to get NYC boost

An increase in corporate hospitality and higher ticket prices in the New York market are expected to drive a 10 percent increase in PGA Championship revenue compared with last year’s event in Wisconsin. Ryan Cannon, tournament director for this year’s PGA Championship at Baltusrol Gol ...

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07/25/16
U.S. Bank Stadium lands X Games ’17

U.S. Bank Stadium in Minneapolis will host the next two Summer X Games. Tim Reed, ESPN vice president for the X Games, said Minneapolis won the bid thanks to its new stadium, downtown location and ability to provide an adjacent home to a sponsor village and music acts. Local and state government ...

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07/25/16
Don’t laugh: Mascot HOF looks like a go

The latest sign that mascots are more than just silly business? A planned Mascot Hall of Fame in Whiting, Ind., has signed its first corporate sponsor and has enough municipal funding that groundbreaking is scheduled for the fall, perhaps as soon as September. The three-story, 25,000-square ...

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07/18/16
ASG a local hero, but profile slips

A giant flag and a military flyover were part of the All-Star Game pregame at Petco Park. Photo by: GETTY IMAGES Perhaps more than ...

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06/27/16
Wimbledon bringing in VR

Wimbledon for the first time is using virtual reality at this year’s event, though the technology will be available only at the tournament’s on-site museum and will not be used to show matches. The owners of the grass-court spectacle, which begins its 2016 run today, considered using ...

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06/27/16
MLB pumps up All-Star Game volume

Major League Baseball is making its longest list of changes to the All-Star Game in nearly a decade, further enlarging the scope of the midsummer classic as it reaches San Diego next month. The core ballpark events scheduled for July 10-12 at Petco Park will be joined this year by an array of new ...

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06/27/16
Salary cap emphasis added to program

Summer League founders Warren LeGarie and Albert Hall have recast the front-office training program they debuted at Summer League last year, giving it a new name and adding an emphasis on salary cap matters. Launched last year as the Front Office Combine, the program this year will be known as th ...

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06/20/16
Wimbledon seeks big-event buzz

Wimbledon for the first time is aggressively marketing in the United States this year, featuring its first original slogan and a push to create a Super Bowl-like buzz around celebrating the tournament’s finals weekend. The tournament this week will start releasing a series of vignette ads ( ...

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06/06/16
U.S. Open’s slogan toasts inside game

The U.S. Open Tennis Championships has changed its marketing slogan to put the focus on the dramatic on-site changes for this year’s event, including a roof over its main stadium. The slogan “Nothing Beats Being Here,” which de ...

Tags: Events and Attractions, Marketing and Sponsorship

06/06/16
Hall of Fame Tour breaks boundaries

For all the reverence given to the Baseball Hall of Fame, there are two perennial complaints from fans: The Cooperstown, N.Y., shrine is difficult to reach for many fans, far from a major airport or large city, and once you get there, the museum features plenty of traditional glass cases and p ...

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