Featured Story

Stars, top teams deliver global interest, boost for IMSA’s Rolex 24

Published in SportsBusiness Journal on 01 / 22 / 18

Formula One’s Fernando Alonso will compete in the Rolex 24. Photo: GETTY IMAGES Sports car racing series IMSA is kicking off its 2018 season this weekend with the Rolex 24 at Daytona, and IM...

Read More

Tags: Rolex, ING, NFL, Starter, Formula One, Champion, India, Napoli, IndyCar, Honda, GE, Media, Europe, Ping, SPL, Daytona International Speedway, NASCAR, Fox, BMW, Events and Attractions

More Stories

12/18/17
SpongeBob meets NHL Winter Classic

For NHL players, the Winter Classic is a reminder of how they learned to play hockey as kids. At this year’s edition of the tentpole event, Nickelodeon aims to elevate the experience for kids in attendance. The network will have its own space at the Winter Classic KidZone in the NHL’s ...

Tags: Events and Attractions

11/13/17
Nomadic’s Super Bowl party

The Minneapolis Armory will get new life for Super Bowl LII. Courtesy of: NOMADIC ENTERTAINMENT GROUP Jack Murphy, the master creator of Super Bowl parties for the last 27 years, last season built ...

Tags: Events and Attractions

10/30/17
Beach Games tests sponsorship waters

Planning for the World Beach Games is back on track after a two-year delay, but San Diego organizers and the Olympics-affiliated group staging them have scaled down their ambition and budget. The event, envisioned as a millennial-targeted, low-k ...

Tags: Events and Attractions

10/30/17
USA Hockey puts women’s tour in arenas

USA Hockey is pushing the boundaries of interest in the women’s national team with its pre-Olympic tour this fall, scheduling games in much larger arenas than in the past and testing nontraditional hockey markets. The seven-game The Time is Now Tour, Presented by Toyota, started Oct. 25 wit ...

Tags: Events and Attractions

10/30/17
Two paths for World Series tickets

The strong secondary ticket market for the World Series in both Los Angeles and Houston pointed to the fervent fan interest in both markets, with average prices ranging between $1,100 and $1,300 per seat. But interestingly, the teams are employing very different ticket resale strategies that have qu ...

Tags: Events and Attractions

09/18/17
McIlroy stuns BMW buyer

BMW has never been shy about activating around the FedEx Cup playoff tournament it title sponsors, and this year was no different. Last year, when the BMW Championship was played at Crooked Stick near Indianapolis, BMW had PGA Tour pro Matt Kuchar attempt a 100-yard chip for charity at Indianap ...

Tags: Events and Attractions

09/11/17
Open establishes marks for revenue

Before the U.S. Open Tennis Championships, the story was about who wasn’t playing: defending champion Stan Wawrinka , Novak Djokovic and Andy Murray , all injured, and a pregnant Serena Williams , and the list of top players went on. Fans, however, didn’t seem to care. The event ...

Tags: Events and Attractions

08/28/17
Topgolf Crush to make PGA Tour debut

Topgolf is making its first PGA Tour stop. The company will install its pop-up driving range/entertainment concept at the BMW Championship FedEx Cup playoff event next month. The temporary Topgolf venue, called Topgolf Crush, was developed this year by Dallas-based Topgolf and will be on the driv ...

Tags: Events and Attractions

08/28/17
Darlington weekend creates new ideas

Darlington Raceway, which is dubbed “Too Tough to Tame,” continues to find unique — and now tasty — ways to tap into the sport’s history. This year that includes Funyuns and sloppy Joe meat — two staples of the 1980s era that Darlington is celebrating for its t ...

Tags: Events and Attractions

08/28/17
Secret weapon in Irish rugby bid: U.S.

The Irish bid to host the 2023 Rugby World Cup is making an unconventional argument: Hosting the tournament in Ireland can help the sport get a foothold in the lucrative U.S. market. Seeking to distinguish itself from rivals South Africa and Fr ...

Tags: Events and Attractions

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug