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Alabama’s success delivers big payday

04 / 21 / 14

Photo by: GETTY IMAGES Roll Tide is right. The University of Alabama is set to capitalize on its success over the last five years by signing one of the nation’s most lucrative multimedia ...

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Tags: Colleges

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04/29/13
League’s ‘American’ revolution

Before the Big East rebranded to the American Athletic Conference earlier this month, two creative teams started with a list of 250 potential names. Through a series of focus groups and online surveys, which weighed the opinions of more than 10,000 people, the list narrowed. The conference’ ...

Tags: Colleges

04/22/13
IMG College's NCAA run ends

IMG College no longer is contracted to sell NCAA sponsorships, ending a productive five-year run during which the company sold at least five corporate champion or partner deals. NCAA rights holders Turner and CBS manage the sponsorship program, but IMG College has had the rights to sell those spo ...

Tags: Colleges

04/15/13
Damon Evans takes role with IMG College

Former University of Georgia Athletic Director Damon Evans is back in the college space, heading up a new division at IMG College that will assist schools with fundraising. The new fundraising solutions arm will work similarly to IMG’s growing ticket sales business, with IMG College hiring ...

Tags: Colleges

04/01/13
Charlotte planning kickoff game

Charlotte intends to join the ranks of Atlanta, Dallas and Houston as cities that host annual kickoff games on college football’s opening weekend. Organizers in Charlotte say they are deep into negotiations with several schools, offering a high-profile matchup with multimillion-dollar guara ...

Tags: Colleges

04/01/13
Social insights for Learfield clients

Jim Hanchett, a former Oregon State athlete, went back to his alma mater last year in search of interns for his fledgling digital marketing agency. What he came away with was a working partnership between the school and the firm he co-founded, Think Social, to create promotions for the Oregon State ...

Tags: Colleges

04/01/13
Alabama’s new AD in card set

When Upper Deck set out to create a limited-edition set of Alabama football trading cards last year, Crimson Tide legends like Bart Starr, Joe Namath, Mark Ingram and Trent Richardson were certain picks. Bill Battle, who played split end for Bea ...

Tags: Colleges

03/25/13
Van Wagner helps NCAA keep fans informed

A trip to the NCAA tournament in the past meant sacrificing updates from other games and instant replays, video elements that are commonplace inside most venues. But that wasn’t the case after the first weekend of games in the new-look NCAA tournament. ...

Tags: Colleges

03/25/13
Front Row to sell for Philly’s Big 5

Looking to capitalize on a time-tested brand as change continues to rock college conferences, athletic directors from the Philadelphia Big 5 schools have signed Front Row Marketing to a two-year deal to sell the group’s commercial rights. The Big 5 is a 59-year-old brand tied to the major c ...

Tags: Colleges

03/18/13
New world greets IMG-Big East talks

IMG College’s multimedia rights with the old Big East Conference expire in June, sending both sides to the negotiating table for a new contract that’s expected to look significantly different. Among the points being negotiated are marketing rights to a conference football championship ...

Tags: Colleges

03/18/13
TBS poised to get Final Four early

TBS appears likely to carry the Final Four and two Elite Eight games next year, two years earlier than planned, thanks to an option in the agreement that CBS and Turner signed when they jointly acquired the NCAA’s media rights more than two years ago. When the two networks won the NCAA&rsqu ...

Tags: Media

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