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Fermata gives evidence of licensing challenge to CLC

Published in SportsBusiness Journal on 07 / 28 / 14

With more than 200 licensing clients and a 96 percent renewal rate, Collegiate Licensing Co. has seldom felt much of a challenge from competitors. That appears to be changing. Atlanta-based Fermata Partners, a company founded by four former CLC executives, won two big pieces of licensing business...

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Boom times in Aggieland

Texas-size sales The top schools in terms of licensed product sales from July 1, 2012, through June 30, 2013 1. Texas 2. Alabama 3. Notre Dame 4. Michigan 5. Kentucky 6. LSU 7. Florida 8. Georgia 9. North Carolina 10. Arkansas 11. Oklahoma 12. Texas A&M 13. Wisconsin 1 ...

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Fluhr’s Spreecast enters college space

Spreecast, the social video platform started by StubHub founder Jeff Fluhr, has found its entrée into college sports through an arrangement with the University of Southern California. The Trojans launched their Spreecast partnership last week with a 45-minute video chat with first-year men ...

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Alabama looks to rework rights deal

The University of Alabama’s timing couldn’t be better. On the heels of winning three of the last four national football titles, the Crimson Tide has decided to renegotiate its multimedia rights contract. Alabama, under the direction of new Athletic Director Bill Battle, is taking adva ...

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In rights arena, Spartans stand alone

Once West Virginia signed its 12-year, $80 million multimedia rights deal with IMG College earlier this month, Michigan State became the final holdout. Every other school in the five major conferences outsources its multimedia rights to a third party like an IMG College or Learfield Sports. The S ...

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WVU travel costs jump $2M

West Virginia University’s travel costs shot up $2 million in 2012-13, the Mountaineers’ first season of competition in the Big 12, school officials said. When West Virginia left the Big East for the Big 12, the school understood that it would need to make significant adjustments to i ...

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SEC taps N.Y. firm for game-day research

The Southeastern Conference for years has put the best product on the football field and played in front of the most fans. Despite that, the conference’s athletic directors see room for improvement. Within the last month, the SEC has hired a market research agency to study fan habits and be ...

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Learfield to launch minority academy

Learfield Sports will begin offering a five-day academy to diversity candidates looking to get into the marketing side of college athletics. The Learfield Sports Minority Academy will launch next spring, and Learfield will work with the Minority Opportunities Athletic Association to select candid ...

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Upper Deck issues Notre Dame cards

Upper Deck’s first set of Notre Dame football trading cards hits store shelves this week. The sets will range in price from $20 to $48 and will sell in big-box retailers such as Wal-Mart and Target, as well as in smaller hobby and card shops. ...

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PrimeSport deal boosts college presence

Two companies deep in the college hospitality space are joining forces. PrimeSport, the official hospitality provider for the BCS championship game and the Final Four, has acquired Premiere Global Sports, an agency with several individual school relationships. ...

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Fighting Irish fragrance? Makes scents

Putting a new twist to “Irish spring,” the Cloudbreak Group, New York, will roll out a Notre Dame-licensed fragrance for the next college football season. The firm, which made the New York Yankees scent a $10 million-plus retail brand since it was introduced last spring, will introduce t ...

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