Featured Story

Sidearm Sports adding bigger schools to roster after acquisition by Learfield Sports

Published in SportsBusiness Journal on 03 / 30 / 15

At least 19 colleges, including several from the power five conferences, plan to shift their digital rights to Sidearm Sports, the technology company owned by Learfield Sports. Learfield clients Indiana, Texas A&M and Louisvil...

Read More

Tags: Colleges

More Stories

07/28/14
Does IMG College face shifts in market?

It wasn’t IMG College’s best month, and changes in the marketplace promise more competition in two areas where the company has traditionally been dominant — multimedia rights and licensing. In a span of just over 30 days, IMG College lost the multimedia rights to the University ...

Tags: Colleges

07/28/14
Class with soccer's Sunil Gulati

“You’re here with an extraordinary opportunity. Wherever the journey takes you, have a high intolerance for the pain of others.” This was U.S. Soccer Federation President Sunil Gulati in early May, speaking before 190 students in a packed auditorium at Columbia University. It ...

Tags: In-Depth, Colleges

07/28/14
Underdog JMI's big bid wins over UK

Tom Stultz had just putted out during a round of golf last month in Pawleys Island, S.C., when he noticed a voicemail on his cellphone. “This is the call you’ve been waiting for, and now I can’t get in touch with you,” Jason Schlafer, the University of Kentucky’s sen ...

Tags: Colleges

07/28/14
What sports management grads say about the industry

Praveeta Singh P raveeta Singh was at a small software company, putting to work undergraduate degrees in marketing and information systems, when she was bitten by the bug. &ld ...

Tags: In-Depth, Colleges

07/28/14
Silver Chalice arm goes to college

A Boulder, Colo., digital agency is launching its first university website this week with the intent to challenge the two longtime leaders in the industry, CBS Advanced Media and NeuLion. SportsLabs, a technology arm of Silver Chalice, struck a deal with the University of Arkansas earlier this ye ...

Tags: Colleges

07/28/14
Arkansas gets sound trademark for call

University of Arkansas fans have been calling the hogs nearly as long as their Razorbacks have been playing football, making “Wooo Pig Sooie” one of the most recognizable cheers in collegiate athletics. Now the school is making its claim to the cheer legally binding by obtaining a sou ...

Tags: Colleges

07/28/14
MBA grads reflect

When Karina Bohn chose to pursue her MBA at Arizona State, she was at a different life stage than most of her classmates. Married and in her early 30s, she not only knew she wanted a career in sports, but she knew she wanted to pursue it in the Phoenix area. Bohn had worked with sports clients on ...

Tags: In-Depth, Colleges

07/28/14
CHS buys national deal from Learfield

CHS Inc., one of the few Fortune 100 companies in the world with awareness issues, has bought a national sponsorship package from Learfield Sports to market its company through college football. Linda Tank, CHS’ vice president of enterprise marketing and communication, said most people don& ...

Tags: Colleges

07/14/14
Longhorns hire Aspire for ticket sales

Editor’s note: This story is revised from the print edition. The University of Texas has tabbed The Aspire Group to manage athletic ticket sales and services for the school, which counts more than $40 million in ticket revenue annually. The deal calls for Aspire to run the sales oper ...

Tags: Colleges

06/30/14
Big 12 stresses competitive distinction

The Big 12 Conference is expected to officially roll out its new logo on Tuesday, along with a marketing campaign titled “One True Champion” that highlights the distinctiveness of the 10-member conference. The logo, which the league introduced last year, features the Roman numeral for ...

Tags: Colleges

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug