Cal looks to bundle lab, naming rights Murphy-Stephans takes wide view American Athletic Conference IMG College's NCAA run ends Damon Evans takes role with IMG College Charlotte planning kickoff game Social insights for Learfield clients Alabama’s new AD in card set Van Wagner Front Row to sell for Philly’s Big 5
Upcoming Conferences and Events
Featured Story
Cal looks to bundle lab, field naming rights05 / 06 / 13The University of California, Berkeley, seeking new ways to generate revenue for the school and its athletic department, is developing a naming-rights package for Memorial Stadium’s football field that could extend to an “innovation lab” at the stadium and other assets on campus. ... Tags: Colleges |
More Stories
Updating basketball’s shrines
UCLA Athletic Director Dan Guerrero leaned forward from his seat on the sofa as John Wooden began to speak. In his nine-plus years at UCLA, Guerrero had been to Wooden’s modest condominium in Encino, Calif., probably a hundred times. This time, about two years ago, he sat in Wooden’s ...
Hot market for practice facilities
In early January, the University of West Virginia will open its $23.6 million basketball practice facility in Morgantown, W.Va., filling a critical need for the Mountaineers’ men’s and women’s basketball programs. Both teams now fight for practice time at WVU Coliseum, sharing t ...
The Hartford dropping NCAA deal
The road to the Final Four will no longer run through Hartford. The financial and insurance company, which has been an NCAA corporate partner since 2004, is not renewing its sponsorship with college sport’s governing body, according to industry sources. The Hartford’s five-year deal ...
Tags: Colleges
CLC sees real returns from the virtual world
Collegiate Licensing Co. has put its seal of approval on everything from T-shirts to urns and coffins over the past 30 years. Now it’s licensing products that don’t actually exist. CLC has moved aggressively into the virtual entertainment and gaming world, and the Atlanta-based divisi ...
Tags: Colleges
Season-ticket delivery shifts online
For the first time, the majority of college football season tickets at Paciolan’s 105 Division I universities were renewed online this year. Online transactions and digital delivery of tickets began roughly in the early to mid-2000s as universities moved toward a paperless approach to ticke ...
Tags: Colleges
Colangelo adds name to GCU program
For-profit Grand Canyon University will relaunch its sports business program with a direct affiliation with former Phoenix Suns and Arizona Diamondbacks owner Jerry Colangelo. This week the Phoenix school will name its undergraduate sports business program the Colangelo School of Sports Business. ...
Tags: Colleges
OU resumes talks over TV channel
Editor's note: This story is updated from the print edition. Now that the Big 12 appears to have a future that includes the University of Oklahoma, the school has resumed its plans for a branded TV channel that will launch with the start of the 2012 football season. While school officials ...
Tags: Colleges
Sponsors sought for Pac-12 title game
The Pac-12’s sales arm, Fox Sports Enterprises, is on the street selling founding sponsorships for the conference’s inaugural football championship game. The conference and Fox have jointly agreed not to offer a title sponsorship for the game this season, but no decisions have been ma ...
Tags: Colleges
VFW partners with Missouri Valley
The VFW’s fundraising arm, which struck sponsorship deals in NASCAR and the NFL in recent years, is moving deeper into sports marketing with a unique new partnership in the Missouri Valley Conference. In an effort to raise more money for the Veterans of Foreign Wars, its foundation will wor ...
Tags: Colleges
ACC launching digital network
The ACC is launching its own ad-supported digital network, with plans for a daily news show, a football studio show on game days, and unique behind-the-scenes programming. Content slowly began to appear on TheACC.com last week as part of a soft launch, with a more formal unveiling expected this ...
Tags: Colleges
