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Kids’ vacation viewing habits open this TV writer’s eyes

Published in SportsBusiness Journal on 08 / 18 / 14

E very time I write about the threat of cord cutting, media executives tell me not to believe what my eyes are telling me. The execs roll out statistics that show people aren’t cutting the cord nearly as much as reporters are writing about ...

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09/23/13
Tom Ward joins IMG College

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09/23/13
IMG College, Keurig brew national deal

IMG College has brought a new national sponsor into the college space by signing Keurig to a 25-school deal, marking the agency’s first national sale in a year. The arrangement grants Keurig, which manufactures single-serve coffee and tea ...

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09/16/13
Pac-12 venues to get AT&T wireless boost

Editor's note: This story is updated from the print edition. The Pac-12 is on pace to become the first major college conference to update all of its football stadiums and basketball arenas with full wireless capability. The conference struck a comprehensive, three-pronged agreement with AT ...

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09/16/13
Cal uses tech to identify ticket buyers

The University of California is implementing technology that will enable its ticket department to communicate more effectively with potential buyers. With a tool called marketing automation, Cal’s ticket office will be able to track potential customers when they visit the school’s off ...

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09/16/13
Pac-12 keeping nets’ ownership

Emboldened by a modest profit in the first year of its conference-owned network, the Pac-12 is standing firm that its seven channels are not for sale and the conference is not seeking investors. The Pac-12’s national network and six regional channels represent the only college network that ...

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09/16/13
Nielsen helps Michigan size up tweets

ESPN’s Notre Dame-Michigan game last week not only drew the highest TV ratings of the day, but it also won the day on Twitter. Michigan officials know this because they followed the number of mentions on Twitter through a Nielsen product called SocialGuide. The social media monitoring tool ...

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09/09/13
American’s digital net is on deck

Mike Aresco, the American Athletic Conference’s commissioner, just wrapped up a six-year media deal with ESPN and now he’s turning his attention to a digital strategy for the new league. Aresco is bringing on former XOS Digital executive Randy Eccker, who led the creation of the groun ...

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09/09/13
Aresco on The American's future

After a blitz of media interviews in New York, Mike Aresco returned to Providence, R.I., and settled into the offices of the American Athletic Conference to watch the first Saturday of college football. The commissioner, who rebranded the league ...

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09/02/13
Irish expand app expectations

Notre Dame has launched a new iPad application that brings the football team’s media guide to life in an interactive format. The athletic department’s digital team hired New Jersey-based Joe Zeff Design to develop the tablet-oriented app that is free to download and supported through ...

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08/26/13
College football shrine rising

The College Football Hall of Fame is still a year away from opening its new digs in Atlanta, but the 94,256-square-foot building is beginning to rise from the ground and take shape next to Centennial Park. The hall’s unofficial kickoff, howe ...

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