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New deal for HBO OTT service will mean growth for MLBAM

Published in SportsBusiness Journal on 12 / 15 / 14

MLB Advanced Media began 2014 with major video streaming deals with Sony and World Wrestling Entertainment, representing huge boosts to its non-baseball business. Its new pact with HBO to power the cable network’s forthcoming over-the-top streaming service ends the year in much the same fashio...

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04/07/14
Learfield appoints regional sales chiefs

Learfield Sports has appointed regional sales chiefs in Los Angeles, New York, Chicago and Atlanta to bolster its national sales efforts. The four new regional vice presidents will report to Roy Seinfeld, Learfield’s executive vice president of national sales. The four hires will have both ...

Tags: Colleges

04/07/14
Northwestern Mutual extends NCAA deal

NCAA corporate partner Northwestern Mutual extended its sponsorship through 2020 in the days leading up to the Final Four. Northwestern’s original deal, signed in 2012, was good through 2015, but the financial services and insurance company elected to renew early. The extension was struck w ...

Tags: Colleges

03/31/14
PrimeSport sells inside, outside AT&T

PrimeSport’s Final Four fan hospitality area will have a space for up to 4,000 customers within the footprint of the NCAA’s Tip-Off Tailgate at AT&T Stadium. PrimeSport is the official hospitality provider for the NCAA a ...

Tags: Colleges

03/31/14
In Big D, logistics require two parties

The hub of the NCAA’s music and entertainment at the Final Four will be in downtown Dallas, but event organizers are expanding their offerings at AT&T Stadium to create the largest on-site party the NCAA’s ever had. Turner Live Events, a division of Turner Broadcasting, manages al ...

Tags: Colleges

03/24/14
Inside Turner, ready for tipoff

Twenty minutes before the Turner Sports studio team launches its coverage of the NCAA tournament’s “First Four,” Steve Smith and Grant Hill sit behind the studio desk filling out their brackets. “Can Iowa State beat Michigan State?” Hill asks Smith, the former Sparta ...

Tags: Colleges

03/24/14
Social madness: Ranking tourney teams

North Carolina was a No. 6 seed entering this year’s NCAA men’s basketball tournament, but the Tar Heels ranked No. 1 across the field of 68 when comparing networks of support for the schools’ basketball teams on various social media platforms. According to a school-by-school re ...

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03/17/14
Dove spotlights Wright in ‘Easy Decisions’

Editor's note: This story is revised from the print edition. Villanova basketball coach Jay Wright, wearing a black pinstripe suit, looks intently at the two bottles of body wash put before him. With all of the intensity of a Villanova huddle in the final seconds of a tense NCAA tournament ga ...

Tags: Colleges

03/17/14
Schemmel opening consultancy

Jeff Schemmel, the former San Diego State athletic director who is now a college consultant, has opened his own firm in Atlanta. College Sports Solutions will offer consulting services for athletic departments, led by Schemmel and a cast of college sports veterans who are available to assist scho ...

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03/17/14
Scotts plants March Madness effort

Scotts Miracle-Gro is mounting its first NCAA March Madness promotion with the help of pass-through rights from NCAA corporate sponsor Lowe’s and will do a media buy on the tournament in order to get in front of the spring yard season. Sc ...

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03/17/14
Dayton angles to keep NCAA’s First Four

As the University of Dayton geared up for a basketball game against UMass earlier this month, a top NCAA official was relaxing in a back room of UD Arena with reporters. Dan Gavitt is the NCAA vice president who oversees tournament games. He makes a habit of going to see as many games in differen ...

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