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With eye on cost, nutrition, team brings own cook

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John Youk looks up from a camouflage grill beneath a tent at Kentucky Speedway and eyes a Sprint Tower in the distance. He scans the numbers for Stewart-Haas drivers. “Patrick’s third fastest,” he says, nodding. “Stewart’s quick, sixth. We’ve got hot cars. Oh y...

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08/12/13
A&M’s merch boom: More than Manziel

Texas A&M sold a school-record $70 million worth of licensed merchandise during the most recent fiscal year, and not all of it was in the form of Johnny Manziel’s No. 2 football jersey. While the Aggies’ Heisman Trophy-winning quarterback certainly contributed to the elevated sale ...

Tags: Colleges

08/12/13
Boom times in Aggieland

Texas-size sales The top schools in terms of licensed product sales from July 1, 2012, through June 30, 2013 1. Texas 2. Alabama 3. Notre Dame 4. Michigan 5. Kentucky 6. LSU 7. Florida 8. Georgia 9. North Carolina 10. Arkansas 11. Oklahoma 12. Texas A&M 13. Wisconsin 1 ...

Tags: Colleges

08/05/13
Fluhr’s Spreecast enters college space

Spreecast, the social video platform started by StubHub founder Jeff Fluhr, has found its entrée into college sports through an arrangement with the University of Southern California. The Trojans launched their Spreecast partnership last week with a 45-minute video chat with first-year men ...

Tags: Colleges

08/05/13
Alabama looks to rework rights deal

The University of Alabama’s timing couldn’t be better. On the heels of winning three of the last four national football titles, the Crimson Tide has decided to renegotiate its multimedia rights contract. Alabama, under the direction of new Athletic Director Bill Battle, is taking adva ...

Tags: Colleges

07/29/13
In rights arena, Spartans stand alone

Once West Virginia signed its 12-year, $80 million multimedia rights deal with IMG College earlier this month, Michigan State became the final holdout. Every other school in the five major conferences outsources its multimedia rights to a third party like an IMG College or Learfield Sports. The S ...

Tags: Colleges

07/22/13
WVU travel costs jump $2M

West Virginia University’s travel costs shot up $2 million in 2012-13, the Mountaineers’ first season of competition in the Big 12, school officials said. When West Virginia left the Big East for the Big 12, the school understood that it would need to make significant adjustments to i ...

Tags: In-Depth, Colleges

07/15/13
SEC taps N.Y. firm for game-day research

The Southeastern Conference for years has put the best product on the football field and played in front of the most fans. Despite that, the conference’s athletic directors see room for improvement. Within the last month, the SEC has hired a market research agency to study fan habits and be ...

Tags: Colleges

07/15/13
Learfield to launch minority academy

Learfield Sports will begin offering a five-day academy to diversity candidates looking to get into the marketing side of college athletics. The Learfield Sports Minority Academy will launch next spring, and Learfield will work with the Minority Opportunities Athletic Association to select candid ...

Tags: Colleges

07/01/13
Upper Deck issues Notre Dame cards

Upper Deck’s first set of Notre Dame football trading cards hits store shelves this week. The sets will range in price from $20 to $48 and will sell in big-box retailers such as Wal-Mart and Target, as well as in smaller hobby and card shops. ...

Tags: Colleges

06/24/13
PrimeSport deal boosts college presence

Two companies deep in the college hospitality space are joining forces. PrimeSport, the official hospitality provider for the BCS championship game and the Final Four, has acquired Premiere Global Sports, an agency with several individual school relationships. ...

Tags: Colleges

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