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Guinness signs deal with Champions Cup

Published in SportsBusiness Journal on 11 / 17 / 14

Guinness has signed a five-year deal to be the presenting and lead sponsor in North America of the International Champions Cup, a deal valued at more than eight figures over its term, according to sources familiar with the agreement. ...

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Tags: Marketing and Sponsorship

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02/17/14
College football sees rise at gate

College football attendance stabilized in 2013, but the overall average across FBS schools still was the second lowest since 2003. All home, neutral-site and bowl games averaged 45,671 fans this past season, an increase of less than 1 percent over the average of 45,440 in 2012. Still, the slight ...

Tags: Colleges

02/17/14
GM, Mercedes buy into Pac-12 shows

Editor's note: This story is revised from the print edition. The Pac-12 Networks have sold presenting sponsorships of their pregame and postgame shows during the men’s basketball tournament to a pair of automotive companies. General Motors has bought a spot for Buick to sponsor the p ...

Tags: Marketing and Sponsorship, Colleges

02/10/14
For Nelligan, Learfield delivers

In a college sports marketing industry dominated by two power players — Learfield Sports and IMG College — T.J. Nelligan discovered his niche. He figured out a way that the New Jersey-based agency he founded in 1999 could make money by marketing the smaller schools. While Learfield an ...

Tags: Colleges

02/03/14
ND renovation goes beyond athletics

Tradition-rich Notre Dame is taking its most progressive step into the future, tied to an extensive $400 million renovation of its football stadium. The Campus Crossroads Project, the official name of the stadium expansion, stands out for meeting the needs of students and academics as much as Not ...

Tags: Colleges

01/20/14
CFP inks hospitality deals

The College Football Playoff has struck partnerships with four companies to handle hospitality sales and marketing for the inaugural championship game next season. Michael Kelly, the CFP’s chief operating officer, said the hospitality arm will be branded Playoff Premium, which will designat ...

Tags: Colleges

01/20/14
FSU's Wilcox weathers 'surreal' year

By the time Florida State’s chartered flight touched down in the early morning hours of Jan. 7, Stan Wilcox had completed perhaps the most rigorous five months a new athletic director could ever expect. At that point, Wilcox, who was named the Seminoles’ AD on Aug. 7, was just hours r ...

Tags: Colleges

01/13/14
Dinner leads Jenkins into college space

When NASCAR’s Marc Jenkins walked through the doors at Manhattan’s A Voce restaurant, he had no idea that the dinner meeting that November night would lead to a new chapter in his career. Jenkins’ night out with Learfield Sports CEO Greg Brown was nothing more than a get-to-know ...

Tags: Colleges

01/13/14
New York Life signs with Big East

Two months after the Big East cut a deal to have Fox Sports sell corporate sponsorships for the conference, it has landed New York Life as a presenting sponsor through the 2014-15 academic year. Financials were not made public, but industry observers peg the total value of the deal between $10 mi ...

Tags: Media, Colleges

12/16/13
Winds of change on campus

The leaders of collegiate athletics aren’t ready to get rid of the NCAA, but they say they are ready to create seismic changes in the way the organization operates. Those changes include a new model within Division I that would give the five power conferences a new level of autonomy and a w ...

Tags: Colleges

12/09/13
Want a new gift choice? Take a seat

This may be the one time college football players will be happy to take a seat. This year, alongside the high-end electronics, jewelry and mountain bikes in the gift suites that have become a staple at college football postseason festivities, there will be a home-theater recliner that users can p ...

Tags: Colleges

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