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Kentucky is top draw during CBS-Turner era

04 / 14 / 14

During the first three years of CBS and Turner’s NCAA tournament partnership, it was clear who held the most influence: CBS had the biggest games and posted the biggest ratings for the event. This year, though, marked the first time TBS carried Elite Eight and Final Four games. While ...

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Tags: Colleges, Research and Ratings

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06/10/13
NACDA award winners

The following are winners of the 2013 Under Armour Athletic Director of the Year award, presented by the National Association of Collegiate Directors of Athletics. NACDA will honor each of the executives this week at the organization’s annual convention in Orlando. After reviewing the program ...

Tags: In-Depth, Colleges

06/03/13
Colleges seek the Disney experience

The SEC, during last week’s spring meetings, put together a committee to study the fan experience at football games. Among the things they’ll look at are Wi-Fi in and around the stadium, enhanced replays on the video board and better scheduling. For Jeff James, vice president and gene ...

Tags: Colleges

05/27/13
Apparel partners dress up athletic complexes

A walk through the University of Southern California’s John McKay Center reveals more than the Trojans’ rich athletic history. It also tells the visitor a lot about USC’s association with Nike. The same holds at Maryland, where photos of former Terrapin basketball greats share w ...

Tags: Colleges

05/27/13
Survey generates responses, sales at A&M

When Texas A&M took on the massive redevelopment of Kyle Field, it looked to Aggies fans to help determine the premium seating mix. They delivered. The school did some of the most extensive research in sports facility development, project officials say, to find the right funding model for the ...

Tags: Colleges

05/27/13
Paciolan, Ballena assist reseating efforts

More colleges are reseating their fans annually or every few years to ensure that the best donors are sitting in the best seats. It can be time-consuming and labor intensive for schools that don’t have the personnel to quickly move through the seating adjustments. Paciolan, the ticketing so ...

Tags: Colleges

05/20/13
New bid format for NCAA sites

The NCAA has completed an overhaul of the bid process for 84 of its championships across all three divisions, including the Final Four, and will award close to 500 sites this year. It’s easily the largest bid process in the history of college sports’ governing body, and the selections ...

Tags: Colleges

05/06/13
Cal looks to bundle lab, naming rights

The University of California, Berkeley, seeking new ways to generate revenue for the school and its athletic department, is developing a naming-rights package for Memorial Stadium’s football field that could extend to an “innovation lab” at the stadium and other assets on campus. ...

Tags: Colleges

04/29/13
Murphy-Stephans takes wide view

Lydia Murphy-Stephans has worked on nearly every facet of the Pac-12 Networks since she arrived as general manager 18 months ago — except for distribution. Now, that aspect of the job — getting her networks picked up by as many cable, satellite and telecommunications operators as poss ...

Tags: Colleges

04/29/13
League’s ‘American’ revolution

Before the Big East rebranded to the American Athletic Conference earlier this month, two creative teams started with a list of 250 potential names. Through a series of focus groups and online surveys, which weighed the opinions of more than 10,000 people, the list narrowed. The conference’ ...

Tags: Colleges

04/22/13
IMG College's NCAA run ends

IMG College no longer is contracted to sell NCAA sponsorships, ending a productive five-year run during which the company sold at least five corporate champion or partner deals. NCAA rights holders Turner and CBS manage the sponsorship program, but IMG College has had the rights to sell those spo ...

Tags: Colleges

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