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Cal looks to bundle lab, field naming rights05 / 06 / 13The University of California, Berkeley, seeking new ways to generate revenue for the school and its athletic department, is developing a naming-rights package for Memorial Stadium’s football field that could extend to an “innovation lab” at the stadium and other assets on campus. ... Tags: Colleges |
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Consultants to help shape future of BCS
The BCS is about to hire two media consultants who will play vital roles in determining the direction of college football’s postseason. The two veteran consultants, Chuck Gerber and Dean Jordan, were finalizing negotiations with the BCS last week, according to industry sources. Jordan repre ...
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Learfield, Fox sales group join forces
Editor's note: This story is revised from the print edition. The Big Ten Network and Home Team Sports, a sales division of Fox Sports, will have access to sell school sponsorship assets through a new sales alliance with Learfield Sports. Learfield, the dominant multimedia rights holder in ...
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ACC expansion will pay off in TV deal
Editor's note: This story is revised from the print edition. ACC expansion will mean at least $1 million to $2 million a year in additional revenue for each of the conference’s existing schools, according to sources privy to discussions between the league and ESPN. The addition of Pi ...
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Sutton to lead USF program
The University of South Florida is creating a sports and entertainment management program backed by the Tampa Bay Lightning. Industry veteran Bill Sutton will head South Florida’s new program. TIFFIN WARNOCK ...
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Licensing boom just the start
The winner of tonight’s BCS championship game between LSU and Alabama will hold more than a crystal trophy after the game. They’ll have their hands cupped to collect the millions in additional revenue that a national championship can bring. Staf ...
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Sooners stake their claim
Editor's note : This story is revised from the print edition. Cable customers in Austin, Texas, don’t have access to their hometown University of Texas’ Longhorn Network. But starting next fall, those Texas subscribers will be able to see plenty of the Longhorns’ bitter ri ...
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College leaders: Restoring integrity No. 1
The first large-scale gathering of college sports officials since the child sexual abuse scandals broke at Penn State and Syracuse revealed a group that seemed shell-shocked, remorseful and exhausted, but also determined to restore the country’s faith in their institutions. Attendees at las ...
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Crisis lesson: Deal with problems quickly
Most people have an opinion about how Penn State and Syracuse handled their recent crises. University of Texas President Bill Powers said his takeaway from the scandals was to be more forthcoming. “The moment something goes wrong, you have a press conference about it and get it out and d ...
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More from Mark Emmert
Photo by: SHANA WITTENWYLER On the Penn State situation … “Everything that’s going on at Penn State is still allegations. We don’t know what the facts are yet. But ...
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Penn State crisis pushes business into background
With the ugly undercurrent of a child sexual abuse investigation engulfing Penn State University, the embattled school hasn’t even begun to determine the impact on its $92 million athletic business. At some point in what’s certain to be a long healing process, Learfield Sports will re ...
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