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Kentucky is top draw during CBS-Turner era

04 / 14 / 14

During the first three years of CBS and Turner’s NCAA tournament partnership, it was clear who held the most influence: CBS had the biggest games and posted the biggest ratings for the event. This year, though, marked the first time TBS carried Elite Eight and Final Four games. While ...

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07/29/13
In rights arena, Spartans stand alone

Once West Virginia signed its 12-year, $80 million multimedia rights deal with IMG College earlier this month, Michigan State became the final holdout. Every other school in the five major conferences outsources its multimedia rights to a third party like an IMG College or Learfield Sports. The S ...

Tags: Colleges

07/22/13
WVU travel costs jump $2M

West Virginia University’s travel costs shot up $2 million in 2012-13, the Mountaineers’ first season of competition in the Big 12, school officials said. When West Virginia left the Big East for the Big 12, the school understood that it would need to make significant adjustments to i ...

Tags: In-Depth, Colleges

07/15/13
SEC taps N.Y. firm for game-day research

The Southeastern Conference for years has put the best product on the football field and played in front of the most fans. Despite that, the conference’s athletic directors see room for improvement. Within the last month, the SEC has hired a market research agency to study fan habits and be ...

Tags: Colleges

07/15/13
Learfield to launch minority academy

Learfield Sports will begin offering a five-day academy to diversity candidates looking to get into the marketing side of college athletics. The Learfield Sports Minority Academy will launch next spring, and Learfield will work with the Minority Opportunities Athletic Association to select candid ...

Tags: Colleges

07/01/13
Upper Deck issues Notre Dame cards

Upper Deck’s first set of Notre Dame football trading cards hits store shelves this week. The sets will range in price from $20 to $48 and will sell in big-box retailers such as Wal-Mart and Target, as well as in smaller hobby and card shops. ...

Tags: Colleges

06/24/13
PrimeSport deal boosts college presence

Two companies deep in the college hospitality space are joining forces. PrimeSport, the official hospitality provider for the BCS championship game and the Final Four, has acquired Premiere Global Sports, an agency with several individual school relationships. ...

Tags: Colleges

06/17/13
Fighting Irish fragrance? Makes scents

Putting a new twist to “Irish spring,” the Cloudbreak Group, New York, will roll out a Notre Dame-licensed fragrance for the next college football season. The firm, which made the New York Yankees scent a $10 million-plus retail brand since it was introduced last spring, will introduce t ...

Tags: Colleges

06/17/13
Pac-12 rec departments seek sponsors

A Los Angeles agency has agreed to represent all of the Pac-12 Conference recreation departments in sponsorship sales. Entertainment Management Group, the same firm hired to sell naming rights to UCLA’s Pauley Pavilion, will take the lead on sales for the conference’s recreation direc ...

Tags: Colleges

06/10/13
Mal Moore's Alabama legacy

When radio personality Paul Finebaum introduced Mal Moore to a group of Alabama fans back in January, he said that Moore will forever be remembered as the man who hired football coach Nick Saban. As legacies go, that’s not a bad one. Whenever he heard it, which was fairly often the last few ...

Tags: In-Depth, Colleges

06/10/13
New AD Battle settles in

Bill Battle, who succeeded Mal Moore as Alabama AD, recently spoke with SportsBusiness Journal college writer Michael Smith about the work ahead. ■ On facility projects: We’ve got a few things on the front burner. One is the baseball stadium. It’s a pretty good-looking sta ...

Tags: In-Depth, Colleges

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