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Reader Survey: College Sports

Published in SportsBusiness Journal on 11 / 24 / 14

Getty Images Should college athletes be paid? Yes 52% No 44% Responses: 706 Companies/brands that have done the best job aligning with college sports through corporat...

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03/24/14
Social madness: Ranking tourney teams

North Carolina was a No. 6 seed entering this year’s NCAA men’s basketball tournament, but the Tar Heels ranked No. 1 across the field of 68 when comparing networks of support for the schools’ basketball teams on various social media platforms. According to a school-by-school re ...

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03/17/14
Dove spotlights Wright in ‘Easy Decisions’

Editor's note: This story is revised from the print edition. Villanova basketball coach Jay Wright, wearing a black pinstripe suit, looks intently at the two bottles of body wash put before him. With all of the intensity of a Villanova huddle in the final seconds of a tense NCAA tournament ga ...

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03/17/14
Schemmel opening consultancy

Jeff Schemmel, the former San Diego State athletic director who is now a college consultant, has opened his own firm in Atlanta. College Sports Solutions will offer consulting services for athletic departments, led by Schemmel and a cast of college sports veterans who are available to assist scho ...

Tags: Colleges

03/17/14
Scotts plants March Madness effort

Scotts Miracle-Gro is mounting its first NCAA March Madness promotion with the help of pass-through rights from NCAA corporate sponsor Lowe’s and will do a media buy on the tournament in order to get in front of the spring yard season. Sc ...

Tags: Colleges

03/17/14
Dayton angles to keep NCAA’s First Four

As the University of Dayton geared up for a basketball game against UMass earlier this month, a top NCAA official was relaxing in a back room of UD Arena with reporters. Dan Gavitt is the NCAA vice president who oversees tournament games. He makes a habit of going to see as many games in differen ...

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03/17/14
New ads link partners to NCAA

New themed commercials from Burger King and Dove Men+Care highlight a flurry of March Madness creative breaking this week from NCAA partners. Burger King, the NCAA’s newest partner, came on board in October with a three-year deal to be the ...

Tags: Colleges

03/10/14
2014 college hoops gift list

When the 200 players from the 14 teams participating in the SEC men’s basketball tournament converge this week at the Georgia Dome in Atlanta, they will be invited to visit a room at the arena and choose from a variety of gifts that include a Samsung Galaxy tablet, a Bose SoundDock digit ...

Tags: Colleges

03/03/14
Temple’s rights go to Learfield

Learfield Sports has won the multimedia rights to Temple University as part of a 10-year agreement. The deal, which takes effect in July, will provide Learfield with Temple’s signage, sponsorship, corporate hospitality, event marketing, radio, TV, coaches’ shows and online advertising ...

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02/24/14
ACC, Food Lion add twist to tourney

The granddaddy of conference basketball tournaments will add a new twist next month with a fifth day of competition to accommodate the enlarged 15-team ACC. But the expanded league isn’t treating the extra day like the rest of its tourname ...

Tags: Colleges

02/24/14
Answering Final Four capacity questions

Later this year, the NCAA will select future sites for the Final Four from 2017 through 2020. Of the eight venues that are finalists for those four spots, most have hosted previous Final Fours or tournament regionals, meaning that the NCAA has a good idea of what to expect. But how does the NC ...

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