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With eye on cost, nutrition, team brings own cook

Published in SportsBusiness Journal on

John Youk looks up from a camouflage grill beneath a tent at Kentucky Speedway and eyes a Sprint Tower in the distance. He scans the numbers for Stewart-Haas drivers. “Patrick’s third fastest,” he says, nodding. “Stewart’s quick, sixth. We’ve got hot cars. Oh y...

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A decade of moves in the ACC

2003 ■ ACC university presidents vote 7-2 in favor of adding schools to the nine-member conference. 2004 ■ The conference expands to 11 members with the addition of Miami and Virginia Tech. Virgin ...

Tags: In-Depth, Colleges

FSU launching Bowden line

Florida State University and its legendary former football coach, Bobby Bowden, are launching a first-of-its-kind line of T-shirts, hats, a book and other products with a specially designed Bowden logo. Bowden had stayed under the radar for most ...

Tags: Colleges

Fan activity, loyalty integrated

At a football school like the University of Oklahoma, selling tickets to see a perennial powerhouse isn’t much of a challenge. But basketball often is a different story. So the school, with the help of two outside partners, Row27 and Paciolan, is implementing a fan loyalty program that rewa ...

Tags: Colleges

NCAA adding Burger King

The NCAA’s sliced-and-diced restaurant categories are paying off, this time with a Whopper of a new corporate partner. Burger King, the world’s second-largest hamburger chain, has agreed to a multiyear deal that will make it an NCAA ...

Tags: Colleges

College space gets posh new hospitality

IMG College couldn’t think of a better place to launch its new premium hospitality than the world’s largest outdoor cocktail party. The PlayMaker’s Club, a portable hospitality unit, will debut Nov. 2 at the Florida-Georgia football game in Jacksonville, providing the kind of hi ...

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Tom Ward joins IMG College

Editor's note: This story is revised from the print edition. Former NBA marketing executive Tom Ward has joined IMG College to manage the school and conference properties in the East region. WARD ...

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IMG College, Keurig brew national deal

IMG College has brought a new national sponsor into the college space by signing Keurig to a 25-school deal, marking the agency’s first national sale in a year. The arrangement grants Keurig, which manufactures single-serve coffee and tea ...

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Pac-12 venues to get AT&T wireless boost

Editor's note: This story is updated from the print edition. The Pac-12 is on pace to become the first major college conference to update all of its football stadiums and basketball arenas with full wireless capability. The conference struck a comprehensive, three-pronged agreement with AT ...

Tags: Colleges

Cal uses tech to identify ticket buyers

The University of California is implementing technology that will enable its ticket department to communicate more effectively with potential buyers. With a tool called marketing automation, Cal’s ticket office will be able to track potential customers when they visit the school’s off ...

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Pac-12 keeping nets’ ownership

Emboldened by a modest profit in the first year of its conference-owned network, the Pac-12 is standing firm that its seven channels are not for sale and the conference is not seeking investors. The Pac-12’s national network and six regional channels represent the only college network that ...

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