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New bid format for NCAA sites05 / 20 / 13The NCAA has completed an overhaul of the bid process for 84 of its championships across all three divisions, including the Final Four, and will award close to 500 sites this year. It’s easily the largest bid process in the history of college sports’ governing body, and the selections... Tags: Colleges |
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NCAA.com aims for year-round draw
It wouldn’t be hard to guess that NCAA.com’s heaviest traffic comes in March during the basketball tournaments. But Turner Sports, which operates the site for the NCAA, says that the period of May-June is a close second. With spring sports championships wrapping up within a four-week ...
Tags: Colleges
Fox in line for Coliseum rights
Editor's note: This story is revised from the print edition. Fox Sports could pick up all of the permanent advertising and sponsorship inventory in the Los Angeles Memorial Coliseum as part of a new agreement with the University of Southern California. It was nearly a month ago that the Co ...
Tags: Colleges
Schools get ticket education
More than a third of Division I athletic departments plan to implement an outbound ticket sales program this year, and many of them are instituting a customer-relations program to better track who is buying and who the prospects are. Whether schools outsource their ticket sales and marketing to a ...
Tags: Colleges
IMG Learfield signs S. Florida, App St.
South Florida fills about two-thirds of Raymond James Stadium for its home football games. Appalachian State, on the other hand, draws an average of 4,000 fans more than its seating capacity. But both schools are signing deals with IMG Learfield Ticket Solutions to outsource their sales and marke ...
Tags: Colleges
Illinois signs with Learfield
The University of Illinois, one of the few schools nationally that has kept its multimedia rights in-house over the years, has reached a 10-year agreement to outsource those rights to Learfield Sports. The Fighting Illini had been resistant to the outsource model, even though most of their peers ...
Tags: Colleges
Bowl sponsors get one-stop shopping
Marketing rights to 33 college bowl games will be available to sponsors from one source for the first time under an agreement reached by the Football Bowl Association and FishBait Marketing. By aggregating the marketing rights to all but two of the bowl games in college football’s postseaso ...
Tags: Colleges
Lewis looks beyond hoops
In his 14 years of working on the Olympics, Mark Lewis developed an understanding of where amateur athletics and commercialism meet. He is now the NCAA’s guy to oversee that delicate intersection. “We’re not going to start having rock ’n’ roll concerts where a basket ...
Tags: Colleges
Cal retains ticket sales
As the University of California, Berkeley, interviewed companies to upgrade the school’s ticket sales and marketing, Cal’s Matt Terwilliger kept thinking, “Why can’t we do this ourselves?” The univers ...
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Shaheen's future talk of Final Four
The 2012 Final Four started the same way for Greg Shaheen as the previous 11 since he joined the NCAA. Just before tipoff of Saturday’s games, Shaheen found Tom Jernstedt , his former co-worker, and they shook hands. A ritual they started years ...
Tags: Colleges
Postseason gifts go up in value
Division I college players and coaches participating in this month’s various basketball championship tournaments could receive gift packages that are worth almost 12 percent more than last year’s giveaways, according to an increase approved last summer by the NCAA. The 200 participan ...
Tags: Colleges
