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Arkansas sees multimedia rights increase of nearly 90 percent with IMG College extension

Published in SportsBusiness Journal on 08 / 14 / 17

The University of Arkansas has agreed to a 10-year, $137 million multimedia rights extension with IMG College that will be among the most lucrative in the country. Included in the guaranteed revenue will be $6 million that is earmarked for the installation of Wi-Fi at the Razorbacks’ footba...

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