Featured Story

Learfield steps beyond athletics

Published in SportsBusiness Journal on 09 / 19 / 16

Collegiate marketing giant Learfield is crossing the border from the athletic department to the other side of campus, where it is working with schools and brands to build universitywide partnerships. The initiative is called Campus+, a new division within Learfield that converts vendors and other...

Read More

Tags: Colleges

More Stories

03/28/16
Categories open in sponsor bracket

For a decade, the NCAA’s restaurant categories were bundled into Coca-Cola’s rights, and the soft drink giant worked with the likes of McDonald’s, Domino’s and Papa John’s to promote and market March Madness. When Coke returned those rights to the NCAA a few years ag ...

Tags: Marketing and Sponsorship, Colleges

03/28/16
NCAA finding growth in digital, content

Editor’s note: This story is revised from the print edition. For visitors to Houston this week, the Final Four and its ancillary events will largely look and feel like they did last year in Indianapolis. Or the year before in Dallas. Or in 2011, when the NCAA’s marquee event last ...

Tags: Colleges, Events and Attractions, Media

03/28/16
Temple hires architects for stadium

Editor’s note: This story is revised from the print edition. Temple University has hired the team of AECOM and Moody Nolan to design a 30,000-seat football stadium on campus, architects working on the project have confirmed. AECOM’s Steve Terrill and Brian Pounds, designers of ...

Tags: Facilities, Colleges

03/21/16
Colleges cash in on new LED inventory

At UCLA (above) and Florida, LED signs 1 foot tall by 3 feet long sit behind the baskets. Photo by: IMG (2) A new revenue stream is ...

Tags: Colleges, Facilities

03/21/16
NCAA expected more from Burger King

The NCAA thought it was getting a fast-food power that would flex its retail-activation muscle when Burger King signed on as a corporate partner. Burger King, meanwhile, was enamored with buying March Madness media and signing stars like Chris Webber for its high-energy creative. Once the two sid ...

Tags: Marketing and Sponsorship, Colleges

03/14/16
Carolina tries new hospitality space

For all of the history and nostalgia created inside the University of North Carolina’s Smith Center, the 30-year-old basketball facility is limited by tight concourses and a lack of revenue-generating premium spaces. But during the final two home games of the regular season, the Tar Heels e ...

Tags: Colleges

03/14/16
Fox Sports adds Auburn to rights list

Auburn University will double its multimedia rights revenue in a new deal with Fox Sports that was announced last week. The Tigers’ new 10-year agreement with Fox’s growing collegiate properties division guarantees them $120 million, industry sources said. Fox would not comment on fin ...

Tags: Fox, Media, GE, ING, CES, Ally, IMG

03/14/16
Pac-12 aligns with Sidearm

Editor’s note: This story is revised from the print edition. The Pac-12, which centralized the digital rights for all 12 schools in 2012, has signed Sidearm Sports to be its digital partner. Sidearm, a Learfield company, will provide the platform and technical support for 11 of the 1 ...

Tags: Colleges

03/07/16
Gift suites gain traction with tourneys

Before ACC tournament play begins this year, players will have access to an online gift suite. Photo by: GETTY IMAGES They aren’t yet as synonymous as they’ve become with bowl games, bu ...

Tags: Colleges, Research and Ratings

03/07/16
2016 conference basketball tourney gifts

Here’s a look at the gifts (and the number of gift packages) provided by Division I basketball conferences to players competing in their men’s and women’s basketball tournaments this year. ACC (750)* Garm ...

Tags: Colleges, Research and Ratings

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug