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Kentucky is top draw during CBS-Turner era

04 / 14 / 14

During the first three years of CBS and Turner’s NCAA tournament partnership, it was clear who held the most influence: CBS had the biggest games and posted the biggest ratings for the event. This year, though, marked the first time TBS carried Elite Eight and Final Four games. While ...

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09/30/13
College space gets posh new hospitality

IMG College couldn’t think of a better place to launch its new premium hospitality than the world’s largest outdoor cocktail party. The PlayMaker’s Club, a portable hospitality unit, will debut Nov. 2 at the Florida-Georgia football game in Jacksonville, providing the kind of hi ...

Tags: Colleges

09/23/13
Tom Ward joins IMG College

Editor's note: This story is revised from the print edition. Former NBA marketing executive Tom Ward has joined IMG College to manage the school and conference properties in the East region. WARD ...

Tags: Colleges

09/23/13
IMG College, Keurig brew national deal

IMG College has brought a new national sponsor into the college space by signing Keurig to a 25-school deal, marking the agency’s first national sale in a year. The arrangement grants Keurig, which manufactures single-serve coffee and tea ...

Tags: Colleges

09/16/13
Pac-12 venues to get AT&T wireless boost

Editor's note: This story is updated from the print edition. The Pac-12 is on pace to become the first major college conference to update all of its football stadiums and basketball arenas with full wireless capability. The conference struck a comprehensive, three-pronged agreement with AT ...

Tags: Colleges

09/16/13
Cal uses tech to identify ticket buyers

The University of California is implementing technology that will enable its ticket department to communicate more effectively with potential buyers. With a tool called marketing automation, Cal’s ticket office will be able to track potential customers when they visit the school’s off ...

Tags: Colleges

09/16/13
Pac-12 keeping nets’ ownership

Emboldened by a modest profit in the first year of its conference-owned network, the Pac-12 is standing firm that its seven channels are not for sale and the conference is not seeking investors. The Pac-12’s national network and six regional channels represent the only college network that ...

Tags: Colleges

09/16/13
Nielsen helps Michigan size up tweets

ESPN’s Notre Dame-Michigan game last week not only drew the highest TV ratings of the day, but it also won the day on Twitter. Michigan officials know this because they followed the number of mentions on Twitter through a Nielsen product called SocialGuide. The social media monitoring tool ...

Tags: Colleges

09/09/13
American’s digital net is on deck

Mike Aresco, the American Athletic Conference’s commissioner, just wrapped up a six-year media deal with ESPN and now he’s turning his attention to a digital strategy for the new league. Aresco is bringing on former XOS Digital executive Randy Eccker, who led the creation of the groun ...

Tags: Colleges

09/09/13
Aresco on The American's future

After a blitz of media interviews in New York, Mike Aresco returned to Providence, R.I., and settled into the offices of the American Athletic Conference to watch the first Saturday of college football. The commissioner, who rebranded the league ...

Tags: Colleges

09/02/13
Irish expand app expectations

Notre Dame has launched a new iPad application that brings the football team’s media guide to life in an interactive format. The athletic department’s digital team hired New Jersey-based Joe Zeff Design to develop the tablet-oriented app that is free to download and supported through ...

Tags: Colleges

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