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New deal for HBO OTT service will mean growth for MLBAM

Published in SportsBusiness Journal on 12 / 15 / 14

MLB Advanced Media began 2014 with major video streaming deals with Sony and World Wrestling Entertainment, representing huge boosts to its non-baseball business. Its new pact with HBO to power the cable network’s forthcoming over-the-top streaming service ends the year in much the same fashio...

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08/11/14
IMG College will sell Harvard sponsorships

Harvard University athletics has reached an agreement for IMG College to build the Crimson’s corporate sponsorship program. The Ivy League school in the past has sold sponsorships through an in-house sales team. IMG College is being brought in exclusively to build a deeper program with a sh ...

Tags: Colleges

08/11/14
Conference TV roundup

BIG TEN NETWORK The first of the current college conference networks, Big Ten Network launched before the 2007 college football season. Owned 51 percent by Fox and 49 percent by the Big Ten Conference, BTN went through bruising public battles ...

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08/11/14
SEC schools prep for network launch

A year ago, the bowels of Bud Walton Arena at the University of Arkansas were filled with discarded filing cabinets, band instruments, old computers and merchandise that had been pulled from the shelves. It was an 11,000-square-foot collection area that had been forgotten. Now, that space represe ...

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08/11/14
Faces of the SEC Network

REX ARENDS ESPN Perhaps no one has the perspective on a conference channel launch that Arends has. The 33-year TV veteran was at Photo by: Joe Faraoni / ESPN Images Fox Sports in 2007 when the Big Ten N ...

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08/04/14
Jell-O, Chobani at 20 schools

Editor's note: This story is updated from the print edition. Kraft’s Jell-O brand and Chobani Greek yogurt have struck separate multiyear sponsorship deals across nearly 20 colleges each through an agreement with rights holder IMG College. The Jell-O deal started out as a pilot progr ...

Tags: Colleges

07/28/14
Fermata offers licensing challenge

With more than 200 licensing clients and a 96 percent renewal rate, Collegiate Licensing Co. has seldom felt much of a challenge from competitors. That appears to be changing. Atlanta-based Fermata Partners, a company founded by four former CLC executives, won two big pieces of licensing business ...

Tags: Colleges

07/28/14
Does IMG College face shifts in market?

It wasn’t IMG College’s best month, and changes in the marketplace promise more competition in two areas where the company has traditionally been dominant — multimedia rights and licensing. In a span of just over 30 days, IMG College lost the multimedia rights to the University ...

Tags: Colleges

07/28/14
Class with soccer's Sunil Gulati

“You’re here with an extraordinary opportunity. Wherever the journey takes you, have a high intolerance for the pain of others.” This was U.S. Soccer Federation President Sunil Gulati in early May, speaking before 190 students in a packed auditorium at Columbia University. It ...

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07/28/14
Underdog JMI's big bid wins over UK

Tom Stultz had just putted out during a round of golf last month in Pawleys Island, S.C., when he noticed a voicemail on his cellphone. “This is the call you’ve been waiting for, and now I can’t get in touch with you,” Jason Schlafer, the University of Kentucky’s sen ...

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07/28/14
Checking in with the class of 2005

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