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Reader Survey: College Sports

Published in SportsBusiness Journal on 11 / 24 / 14

Getty Images Should college athletes be paid? Yes 52% No 44% Responses: 706 Companies/brands that have done the best job aligning with college sports through corporat...

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06/30/14
Big 12 stresses competitive distinction

The Big 12 Conference is expected to officially roll out its new logo on Tuesday, along with a marketing campaign titled “One True Champion” that highlights the distinctiveness of the 10-member conference. The logo, which the league introduced last year, features the Roman numeral for ...

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06/30/14
Cal deal is Kabam’s coming-out party

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06/23/14
Notre Dame teaming up with Legends

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06/23/14
Texas’ Patterson goes on the offensive

From his suite at the College World Series, Texas Athletic Director Steve Patterson wondered aloud last week how many college baseball programs would survive if antitrust lawsuits ultimately reinvent the college model and create an open market for schools to pay athletes and treat them as employees. ...

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06/23/14
Learfield buys Sidearm Sports

Learfield Sports is pushing further into the digital business by acquiring Sidearm Sports, a Syracuse, N.Y., company that developed a digital platform used to power more than 500 college websites. Financial terms of the all-cash deal weren’t available. It is the third acquisition Learfield ...

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06/23/14
CWS through the eyes of NCAA’s Leech

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06/16/14
Purchase takes Learfield into licensing

As Learfield Sports has broadened the services it offers to its school clients, the most obvious missing piece was licensing. That won’t be the case anymore. Learfield is announcing this week that it has acquired Licensing Resource Group, a licensing agency that represents more than 200 col ...

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06/09/14
Discover, Tostitos to end bowl deals

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06/09/14
Data: Cutting sports fuels some growth

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05/26/14
NCAA finds success in volume

Lost in all of the news about NCAA reform is that the governing body of college sports mostly puts on championships — 89 of them each year. And while its leaders are contemplating seismic changes in the way the NCAA does business, they’ve already overhauled the way that it awards cham ...

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