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New deal for HBO OTT service will mean growth for MLBAM

Published in SportsBusiness Journal on 12 / 15 / 14

MLB Advanced Media began 2014 with major video streaming deals with Sony and World Wrestling Entertainment, representing huge boosts to its non-baseball business. Its new pact with HBO to power the cable network’s forthcoming over-the-top streaming service ends the year in much the same fashio...

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09/29/14
Pac-12, Stanford push tech boundaries

I n the heart of Silicon Valley, the Pac-12 Conference has set out to find the most innovative ways to connect with fans. The Pac-12 and Stanford University have been working since the start of football season with AT&T and Sporting Innovations to keep fans connected from their pregame tailg ...

Tags: Colleges

09/22/14
ADs unsure what new freedom will cost

A month into the era of autonomy, and athletic directors still are struggling with how much this new freedom will cost and how it will affect their future budgets. Just as a boom in construction led to unprecedented spending on college facilities, many ADs believe autonomy could lead to a differe ...

Tags: Colleges

09/22/14
Big West signs Learfield to 5-year deal

The Big West Conference has signed Learfield Sports to a five-year deal to be the league’s sponsorship sales agency. The conference’s rights add to Learfield’s presence in the California-based Big West. Learfield already owns the multimedia and sponsorship rights at Cal Poly, Ca ...

Tags: Colleges

09/08/14
CFP picks firms to run events

The College Football Playoff has selected three companies to handle its fan fest, concert series and pregame tailgate during the weekend of the inaugural championship game in January. The Colonnade Group, a Birmingham, Ala.-based agency with deep roots in college football, will manage and operate ...

Tags: Colleges

09/08/14
Learfield still a ‘growth story’

Greg Brown had two essential messages for the 80 new Learfield Sports employees who gathered in Plano, Texas, a few weeks ago. One, the collegiate multimedia rights holder is still in growth mode. Learfield’s summertime acquisitions of Sidearm Sports and Licensing Resource Group were not ab ...

Tags: Colleges

09/01/14
Big South signs sponsors Utz, Kangaroo

Two new corporate sponsors have struck deals with the Big South Conference, giving those brands rights to the league’s schools and championship events. Pennsylvania-based Utz will be the official snack of the conference, while Kangaroo Express, a North Carolina-based chain of convenience st ...

Tags: Colleges

09/01/14
Schools turn to FanGauge for deeper data

Ohio State, Wake Forest and Temple are among the schools using a new data-capture tool called FanGauge, which is designed to collect personal information from fans at the stadium. Most colleges know who is buying their football tickets, but FanGauge will more closely identify who is actually in t ...

Tags: Colleges

08/25/14
ASU draws on NFL experience

From the time Ray Anderson considered leaving the NFL to go to work at Arizona State University, he’s heard the Sun Devils referred to as a sleeping giant. The school is the largest public university in the country, yet ranks in the bottom half of the Pac-12 in annual revenue. It attracts a ...

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08/25/14
Retailers buy into CLC platform

Gary Dubiel walked the floor at the massive, two-story Barnes & Noble in Baton Rouge, La., last week, impressed by the square footage the bookstore had devoted to LSU gear. Underneath a purple and gold tent were logo chairs, wine glasses, Tervis tumblers, car flags, T-shirts and just about an ...

Tags: Colleges, Marketing and Sponsorship

08/18/14
At IMG College, bold plans

Ben Sutton emerged from his corner office at IMG College with an earpiece still lodged in his right ear. Dressed in a blue shirt and a pink tie, he had just finished a call with Wake Forest football coach Dave Clawson. This is Sutton’s favorite time of year. Whether he’s talking to Cl ...

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