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Bowl participants to get some ‘suite’ gifts, and even a few ugly ones

Published in SportsBusiness Journal on 12 / 05 / 16

Who wouldn’t want to load Santa’s sleigh? Bowl gifts Click here for a comprehensive list of bowl game gifts by date. The chart also includes links to Resource Guide Live for more information on the bowl games. For the third straight year, a majority of c...

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TCU extends deal with IMG College

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09/12/16
The evolution of IMG College

Since WME’s acquisition of IMG College in 2014, the collegiate marketing powerhouse has been all about transition — transition in leadership, in faces, in message and in approach. The IMG College of George Pyne and Ben Sutton, the architects who built the college division, h ...

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09/05/16
IMG, JMI sign Georgia

IMG College and JMI Sports have combined on their first deal by signing the University of Georgia to a 10-year multimedia rights contract. The Bulldogs previously had an agreement with IMG College, the collegiate marketing division of WME-IMG. That deal was set to expire in June 2017, but the ...

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09/05/16
Learfield firm mixes Church, (App) State

Learfield Licensing Partners brokered a deal for an apparel line featuring Appalachian State and alum Eric Church. Appalachian State University and one of the school’s most famous alums, country ...

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08/29/16
School content coming to BTN2Go

Big Ten Network is revamping its digital products by making all of the content generated by the schools available on BTN2Go. Starting this week, BTN2Go users will be prompted to select their favorite Big Ten school. The app will then change its look from all BTN branding to the colors and logos o ...

Tags: Colleges

08/15/16
Health tech firm adds college clients

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08/08/16
Colleges take recruits on virtual tours

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08/08/16
Sidearm will add Lisnr to schools’ apps

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Bud Light signs on for Bristol game

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