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Kentucky is top draw during CBS-Turner era

04 / 14 / 14

During the first three years of CBS and Turner’s NCAA tournament partnership, it was clear who held the most influence: CBS had the biggest games and posted the biggest ratings for the event. This year, though, marked the first time TBS carried Elite Eight and Final Four games. While ...

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11/18/13
Final Four: Choose your perspective

TruTV will carry the semifinals of the NCAA Final Four in April. So will TNT. TBS, too. In an unprecedented move, Turner Sports and CBS will produce three different telecasts for each of the two national semifinal games, each with its own set of announcers. The traditional national telecast will ...

Tags: Colleges

11/11/13
Phizzle hits campus with Learfield

A San Francisco-based mobile marketing company with several pro clients is moving into the college space. Phizzle, which runs text message and in-venue video board programs for a handful of NBA and NHL teams, has arranged with Learfield Sports to work with its 50 schools on a variety of fan engagem ...

Tags: Colleges

11/11/13
Fox Sports will sell for Big East

Days before Fox Sports produced the first game in its 12-year, $600 million relationship last week with the Big East Conference, the two signed an integrated sales partnership. The two-year deal will have Fox Sports sell and market all corporate sponsorships around the Big East, including a pres ...

Tags: Colleges

11/04/13
Talent runs deep in Swofford family

Growing up in the Swofford house in the hills of North Wilkesboro, N.C., meant two things — you played sports and you played an instrument. The youngest of four boys, John Swofford capably picked up the sports requirement. The music gene somehow escaped him. His older brothers, Carl, Jim ...

Tags: In-Depth, Colleges

11/04/13
Calm in the realignment storm

ACC Commissioner John Swofford commanded the podium with confidence a few weeks ago when he declared his conference as the most formidable collection of basketball schools ever assembled. The university presidents in the ACC call him their “quiet leader,” but Swofford, nattily attired ...

Tags: In-Depth, Colleges

11/04/13
College courts push design

College athletic programs aren’t stopping at uniform do-overs to draw attention to their programs. Basketball courts provide a creative palette for rebranding efforts, and some schools have thrown out the rule book in coming up with new designs. Here’s a sampling: Capitol Hill ...

Tags: In-Depth, Colleges

11/04/13
A decade of moves in the ACC

2003 ■ ACC university presidents vote 7-2 in favor of adding schools to the nine-member conference. 2004 ■ The conference expands to 11 members with the addition of Miami and Virginia Tech. Virgin ...

Tags: In-Depth, Colleges

10/21/13
FSU launching Bowden line

Florida State University and its legendary former football coach, Bobby Bowden, are launching a first-of-its-kind line of T-shirts, hats, a book and other products with a specially designed Bowden logo. Bowden had stayed under the radar for most ...

Tags: Colleges

10/14/13
Fan activity, loyalty integrated

At a football school like the University of Oklahoma, selling tickets to see a perennial powerhouse isn’t much of a challenge. But basketball often is a different story. So the school, with the help of two outside partners, Row27 and Paciolan, is implementing a fan loyalty program that rewa ...

Tags: Colleges

10/07/13
NCAA adding Burger King

The NCAA’s sliced-and-diced restaurant categories are paying off, this time with a Whopper of a new corporate partner. Burger King, the world’s second-largest hamburger chain, has agreed to a multiyear deal that will make it an NCAA ...

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