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Adidas-Arizona State alliance gives Shropshire a platform for change

Published in SportsBusiness Journal on 06 / 19 / 17

Ken Shropshire was a 13-year-old boy living in the heart of Los Angeles when he was first exposed to the impact of sports on society. He was watching the 1968 Olympics on his family’s small black-and-white TV as John Carlos and Tommie Smith raised their fists in that iconic salute to &ldquo...

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03/06/17
Gift suite debuts at Women’s Final Four

The NCAA will treat the women’s semifinalists to a gift suite at the season-ending event in Dallas later this month. Last year the NCAA debuted a gift suite at the men’s Final Four at NRG Stadium.

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02/27/17
Appalachian State sizes up for video

Appalachian State bought a new LED video board for its football stadium that Daktronics is calling the largest display among its Group of Five schools. The Sun Belt Conference school in Boone, N.C., additionally has contracted for Daktronics to install ribbon boards and a custom audio system for ...

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02/20/17
Team to star in six-episode HBO series

A sellout crowd cheers UConn’s 100th consecutive victory on Feb. 13. Photo by: STEPHEN SLADE / UCONN A production team from IMG’s original content division has been coveri ...

Tags: Media

02/20/17
Power of 100 pays off big for UConn

Coach Geno Auriemma and team celebrate on Feb. 13. Photo by: STEPHEN SLADE / UCONN When the final seconds ticked off the University of Connecticut’s 100th straight wom ...

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02/13/17
Sidearm Sports to partner with Bleachr

Sidearm Sports, the Learfield-owned digital outlet that provides websites and mobile apps to more than 180 Division I athletic departments, has reached a mulityear agreement with Minneapolis-based technology company Bleachr to expand its in-stadium mobile offerings. ...

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02/13/17
Florida’s ‘Swamp’ goes indoors

Editor’s note: This story is revised from the print edition. When University of Florida fans refer to “The Swamp,” they’re usually talking about the Gators’ football field. But last week, thanks to a new court projection video, Florida turned the basketball pl ...

Tags: Colleges, Technology

02/13/17
Championship logo is uniquely Clemson

Every section of Clemson’s national championship mark has meaning. The stripes at the top came from the crown of Clemson’s helmet. The tapered border at the shoulder is shaped after the pedestal that holds Howard’s Rock. It goes on and on through the logo, which now adorns every ...

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02/06/17
Data analytics driving gains at ASU

Before Rocky Harris worked in Arizona State’s athletic department, he was an alumnus and donor, so he remembers what it was like to be bombarded with communications from the school. “I got a letter from the alumni association, an email from the Sun Devil Club and a call from the found ...

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01/16/17
How Clemson nails it on social media

Related stories: • Clemson: Create once, publish everywhere • Technology keeps PR staff in the moment • CFP notebook: More Culpepper As the buses carrying Clemson’s national championship football team rolled onto campus last week, a member of the school&rs ...

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01/16/17
Tech keeps Clemson staff in the moment

Social media is changing the way Clemson approaches its public relations and game coverage. The old 800-word game story and the 20 pages of game notes are out. Live social media posts and Storify.com, a site that tells a story through social media, are in. ...

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