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Kentucky is top draw during CBS-Turner era

04 / 14 / 14

During the first three years of CBS and Turner’s NCAA tournament partnership, it was clear who held the most influence: CBS had the biggest games and posted the biggest ratings for the event. This year, though, marked the first time TBS carried Elite Eight and Final Four games. While ...

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Tags: Colleges, Research and Ratings

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03/17/14
Dayton angles to keep NCAA’s First Four

As the University of Dayton geared up for a basketball game against UMass earlier this month, a top NCAA official was relaxing in a back room of UD Arena with reporters. Dan Gavitt is the NCAA vice president who oversees tournament games. He makes a habit of going to see as many games in differen ...

Tags: Colleges

03/17/14
New ads link partners to NCAA

New themed commercials from Burger King and Dove Men+Care highlight a flurry of March Madness creative breaking this week from NCAA partners. Burger King, the NCAA’s newest partner, came on board in October with a three-year deal to be the ...

Tags: Colleges

03/10/14
2014 college hoops gift list

When the 200 players from the 14 teams participating in the SEC men’s basketball tournament converge this week at the Georgia Dome in Atlanta, they will be invited to visit a room at the arena and choose from a variety of gifts that include a Samsung Galaxy tablet, a Bose SoundDock digit ...

Tags: Colleges

03/03/14
Temple’s rights go to Learfield

Learfield Sports has won the multimedia rights to Temple University as part of a 10-year agreement. The deal, which takes effect in July, will provide Learfield with Temple’s signage, sponsorship, corporate hospitality, event marketing, radio, TV, coaches’ shows and online advertising ...

Tags: Colleges

02/24/14
ACC, Food Lion add twist to tourney

The granddaddy of conference basketball tournaments will add a new twist next month with a fifth day of competition to accommodate the enlarged 15-team ACC. But the expanded league isn’t treating the extra day like the rest of its tourname ...

Tags: Colleges

02/24/14
Answering Final Four capacity questions

Later this year, the NCAA will select future sites for the Final Four from 2017 through 2020. Of the eight venues that are finalists for those four spots, most have hosted previous Final Fours or tournament regionals, meaning that the NCAA has a good idea of what to expect. But how does the NC ...

Tags: Colleges

02/17/14
College football sees rise at gate

College football attendance stabilized in 2013, but the overall average across FBS schools still was the second lowest since 2003. All home, neutral-site and bowl games averaged 45,671 fans this past season, an increase of less than 1 percent over the average of 45,440 in 2012. Still, the slight ...

Tags: Colleges

02/17/14
GM, Mercedes buy into Pac-12 shows

Editor's note: This story is revised from the print edition. The Pac-12 Networks have sold presenting sponsorships of their pregame and postgame shows during the men’s basketball tournament to a pair of automotive companies. General Motors has bought a spot for Buick to sponsor the p ...

Tags: Marketing and Sponsorship, Colleges

02/10/14
For Nelligan, Learfield delivers

In a college sports marketing industry dominated by two power players — Learfield Sports and IMG College — T.J. Nelligan discovered his niche. He figured out a way that the New Jersey-based agency he founded in 1999 could make money by marketing the smaller schools. While Learfield an ...

Tags: Colleges

02/03/14
ND renovation goes beyond athletics

Tradition-rich Notre Dame is taking its most progressive step into the future, tied to an extensive $400 million renovation of its football stadium. The Campus Crossroads Project, the official name of the stadium expansion, stands out for meeting the needs of students and academics as much as Not ...

Tags: Colleges

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