Cal looks to bundle lab, naming rights Murphy-Stephans takes wide view American Athletic Conference IMG College's NCAA run ends Damon Evans takes role with IMG College Charlotte planning kickoff game Social insights for Learfield clients Alabama’s new AD in card set Van Wagner Front Row to sell for Philly’s Big 5
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Cal looks to bundle lab, field naming rights05 / 06 / 13The University of California, Berkeley, seeking new ways to generate revenue for the school and its athletic department, is developing a naming-rights package for Memorial Stadium’s football field that could extend to an “innovation lab” at the stadium and other assets on campus. ... Tags: Colleges |
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TBS poised to get Final Four early
TBS appears likely to carry the Final Four and two Elite Eight games next year, two years earlier than planned, thanks to an option in the agreement that CBS and Turner signed when they jointly acquired the NCAA’s media rights more than two years ago. When the two networks won the NCAA&rsqu ...
Tags: Media
IMG adds ticketing managers
IMG College is building a regional management structure to oversee its growing ticketing business. With 24 school clients now using IMG Learfield Ticketing, the joint venture between IMG and Learfield Sports, the companies think now is the time to build a regional management team that provides su ...
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For hoops teams, swag season is here
Editor's note: This story is updated from the print edition. Participants in this year’s Division I men’s and women’s Final Fours will receive NCAA gift packages worth approximately $750, including a Jostens ring in a commemorative wooden display box and a piece of the court ...
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IMG lands WVU rights
IMG College will be the new multimedia rights holder at West Virginia University, one of the last remaining major schools that marketed and managed its rights in-house. IMG College won the bid over as many as nine contenders for W ...
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Big Orange is struggling with red ink
Average attendance at Neyland Stadium has dropped to its lowest point since 1979. Photo by: GETTY IMAGES Editor’s note: This story is revised from the print edition. From ...
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Penn State hockey a hot property
The Penn State men’s hockey team has played before a sold-out crowd at the home of the Philadelphia Flyers this season and posted impressive numbers for games at the Pittsburgh Penguins’ arena. On Friday, the Nittany Lions will host Ohio University at Giant Center, the 10,500-seat home o ...
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ACC panel to study network
The ACC has formed a committee of athletic directors and hired Wasserman Media Group to explore the financial benefits of launching its own conference network. While its media rights are tied up with ESPN for the next 15 years, that hasn’t stopped the conference from beginning the process o ...
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Coke Zero drinks up Bama win
Coke Zero’s 30-second congratulatory spot, which ran on ESPN in the moments after Alabama’s BCS championship win, would never have seen the light of day if the Crimson Tide had lost. And that would have been a shame. The commercial f ...
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IMG adds Ole Miss
IMG College has bought the multimedia rights to the University of Mississippi, giving the sports agency rights at 10 of the Southeastern Conference’s 14 universities. Ole Miss’ rights formerly were owned by TeleSouth, a Jackson, Miss.-based company that runs radio networks and station ...
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No. 1 vs. No. 2 retail showdown
It’ll be No. 1 vs. No. 2 when Notre Dame and Alabama meet in the BCS championship game. That’s not only their ranking in the BCS poll, it’s also their ranking in merchandise sales, according to one of the largest online retailers of officially licensed sports gear. ...
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