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Reader Survey: College Sports

Published in SportsBusiness Journal on 11 / 24 / 14

Getty Images Should college athletes be paid? Yes 52% No 44% Responses: 706 Companies/brands that have done the best job aligning with college sports through corporat...

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10/06/14
Big South, Hardee’s add two years

The Big South Conference has extended its corporate sponsorship with Hardee’s two more years. The league’s official quick-service restaurant deal now goes out to 2017. The extension will give Hardee’s more digital and TV advertising through the official website, BigSouthSports.c ...

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09/29/14
SEC: Taking a fan’s eye view

F or SEC football fans, sure, being connected is important, but not as important as short lines and clean bathrooms. So says a survey of more than 26,000 of the conference’s ticket-buyers. Those fans were more concerned about long lines at concession stands and dirty restrooms than connect ...

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09/29/14
Weiberg joins consulting firm

Former Big 12 Commissioner Kevin Weiberg, whose résumé includes recent stints launching television networks for the Big Ten and Pac-12, has joined the Atlanta-based consulting firm College Sports Solutions. The firm also announced the addition of Heather Ould, former chief operating ...

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09/29/14
Fermata takes over licensing at Georgia

Upstart Fermata Partners has won the licensing business at the University of Georgia, marking the third school it has snagged away from industry leader Collegiate Licensing Co. since June. Fermata, an Atlanta-based licensing agency founded in early 2012 by four former CLC executives, signed a fiv ...

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09/29/14
Big East works on positioning conference

Val Ackerman’s to-do list looks a lot different now than it did a year ago, when the Big East Conference didn’t have its own office space or checking account. As the Big East prepares to embark on its second basketball season, Ackerman, the conference’s commissioner, has outside ...

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09/29/14
Pac-12, Stanford push tech boundaries

I n the heart of Silicon Valley, the Pac-12 Conference has set out to find the most innovative ways to connect with fans. The Pac-12 and Stanford University have been working since the start of football season with AT&T and Sporting Innovations to keep fans connected from their pregame tailg ...

Tags: Colleges

09/22/14
ADs unsure what new freedom will cost

A month into the era of autonomy, and athletic directors still are struggling with how much this new freedom will cost and how it will affect their future budgets. Just as a boom in construction led to unprecedented spending on college facilities, many ADs believe autonomy could lead to a differe ...

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09/22/14
Big West signs Learfield to 5-year deal

The Big West Conference has signed Learfield Sports to a five-year deal to be the league’s sponsorship sales agency. The conference’s rights add to Learfield’s presence in the California-based Big West. Learfield already owns the multimedia and sponsorship rights at Cal Poly, Ca ...

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09/08/14
CFP picks firms to run events

The College Football Playoff has selected three companies to handle its fan fest, concert series and pregame tailgate during the weekend of the inaugural championship game in January. The Colonnade Group, a Birmingham, Ala.-based agency with deep roots in college football, will manage and operate ...

Tags: Colleges

09/08/14
Learfield still a ‘growth story’

Greg Brown had two essential messages for the 80 new Learfield Sports employees who gathered in Plano, Texas, a few weeks ago. One, the collegiate multimedia rights holder is still in growth mode. Learfield’s summertime acquisitions of Sidearm Sports and Licensing Resource Group were not ab ...

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