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New deal for HBO OTT service will mean growth for MLBAM

Published in SportsBusiness Journal on 12 / 15 / 14

MLB Advanced Media began 2014 with major video streaming deals with Sony and World Wrestling Entertainment, representing huge boosts to its non-baseball business. Its new pact with HBO to power the cable network’s forthcoming over-the-top streaming service ends the year in much the same fashio...

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12/01/14
IMG College takes sales of floor apron to campus

Taking a cue from the NBA, IMG College has begun selling the floor apron in front of the benches at college basketball arenas. Geico, which this season bought the floor apron with the Washington Wizards, has closed its first college deal at Florida State. Geico branding appeared on the floor at F ...

Tags: Colleges

12/01/14
Dr Pepper pours it on

Dr Pepper didn’t set out to be the brand that owns college football’s postseason. It just worked out that way. Related stories: • College Football Playoff: Following the money trail • ESPN’s roster of playoff sponsors grows to 15 • The College Fan ...

Tags: In-Depth, Colleges

12/01/14
Fox Sports U expands to Big Ten

Editor’s note: This story is revised from the print edition. With the Big Ten Conference’s media rights coming up for bid in 2017, Fox Sports is making a move to ingratiate itself with the conference’s schools. The media company plans to expand its Fox Sports U marketing ...

Tags: Colleges

12/01/14
CFP sponsor roster at 15

ESPN has sold 15 official sponsorships around the College Football Playoff, up from the 12 that it had in previous years for the BCS championship. The 15th and final official sponsor to sign a multiyear deal is Reese’s Peanut Butter Cups, which will be an official sponsor for the College Fo ...

Tags: In-Depth, Colleges

11/17/14
Sponsors boost USC women's teams

The University of Southern California and its rights holder, Fox Sports, have developed a sponsorship platform that will drive revenue and added visibility to the school’s women’s athletic programs. Two sponsors, both based in Los Angeles, have already signed on — Merle Norman a ...

Tags: Colleges

11/17/14
Ad buy puts ‘Interstellar’ in stadiums

The Paramount Pictures film “Interstellar” debuted in theaters last week, with an assist from a seven-school media buy. South Carolina fans were among those getting a peek at “Interstellar.” ...

Tags: Colleges

11/10/14
Is Cinderella dead?

Editor’s note: This story is updated from the print edition. For the longest time, Wichita State’s football team wasn’t very good and the program cost the university a lot of money, creating an uphill battle that the school got tired of fighting. So, in 1986, the Shockers qu ...

Tags: In-Depth, Colleges

11/10/14
Ex-player’s software will connect teams

The College Football Playoff will use a software called Teamworks to communicate with the four teams once they are selected. The playoff teams and matchups will be determined Dec. 7, with the semifinal games being played Jan. 1. The two finalists will play in the championship game on Jan. 12. ...

Tags: Colleges

11/10/14
How to boost the regular season

At a recent forum sponsored by the Big 12, Sports Illustrated writer Pete Thamel described his experience at a basketball game between Texas and TCU. “I almost fell asleep,” Thamel said. Athletic directors from both schools were sitting with Thamel on the same stage. Neither one of ...

Tags: In-Depth, Colleges

11/10/14
NCAA's Gavitt gives his take

Dan Gavitt doesn’t know exactly how to respond when the media refers to him as the new czar of college basketball. When asked to list the most influential figures in the game, he starts with the coaches, not himself or any other administrators. It’s Mike Krzyzewski, Jim Boeheim, Rick Pi ...

Tags: In-Depth, Colleges

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