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Fermata gives evidence of licensing challenge to CLC

Published in SportsBusiness Journal on 07 / 28 / 14

With more than 200 licensing clients and a 96 percent renewal rate, Collegiate Licensing Co. has seldom felt much of a challenge from competitors. That appears to be changing. Atlanta-based Fermata Partners, a company founded by four former CLC executives, won two big pieces of licensing business...

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ABC hunts BCS renewals armed with ratings

ABC is touting positive TV ratings in its talks with Bowl Championship Series sponsors and corporate partners about renewing their deals. Advertisers that have deals running through the 2002 BCS games include FedEx, Nokia, Tostitos, AT&T, National Car Rental, Ford, Chrysler, Morgan Stanl ...

Tags: ABC, AT&T Corp., Charles Schwab & Co., Chrysler Corp., Colleges, ESPN, FedEx Corp., Ford Motor Co., Morgan Stanley, National Car Rental, NBC, Nokia, Sears, Roebuck & Co.

NCAA not fazed by lawsuits

The NCAA is on sound legal footing regarding a proposal to eliminate exempt basketball tournaments, which don't count against a Division I program's regular-season schedule, said NCAA general counsel Elsa Cole in response to two antitrust lawsuits that claim the ...

Tags: Colleges, This Week's Issue

PepsiCo, Bi-Lo give SoCo promo a go for hoops tournament

PepsiCo and grocery chain Bi-Lo Inc., through recent corporate partnership deals signed with the Southern Conference, are planning to launch a promotion around the men's and women's conference basketball championships and the NCAA basketball tournaments. The promotion will be held exclusiv ...

Tags: Colleges, PepsiCo, This Week's Issue

Sports fans and restaurants

F rom January 1999 through November 2000, ESPN Sports Poll, a service of TNS Intersearch, surveyed more than 2,000 fans a month. This chart shows the propensity of those fans to eat dinner at a non-fast food restaurant at least twice a month, broken down b ...

Tags: Baseball, Basketball, Boxing, Colleges, ESPN, Football, Golf, Hockey, MLB, Motorsports, Soccer, Tennis, This Week's Issue

Naming rights for college league?

The Central Collegiate Hockey Association hired General Sports and Entertainment to develop a sponsorship package that will include rights to the conference name itself. The move is part of a league initiative to expand its corporate partner list to include companies outside the hockey ind ...

Tags: Colleges, Host Communications Inc., This Week's Issue

Southern Miss signs with ISP to avoid deficit

The University of Southern Mississippi's athletic department is banking on International Sports Properties Inc., its new marketing partner, to help keep the department from running another deficit, university officials said. The department signed a four-year deal with ISP earlier this month ...

Tags: Colleges, Marketing and Sponsorship

One name, new logo on way for school’s teams

Just call it Charlotte. That's what officials at the University of North Carolina at Charlotte's athletic department hope will happen after the department launches a new set of logos later this summer. References to the university's athletic programs in recent years have varied from N.C ...

Tags: Colleges, This Week's Issue

E-TicketBoard links universities

E-TicketBoard.com, a new online marketplace for sports fans to buy and sell tickets, has launched a campaign to partner with colleges and universities. The site has been in development for 18 months and is ready to make its official debut, said Joe Spencer, the company's president and CEO. T ...

Tags: Colleges, FansOnly Network, Massaro Cos., NASCAR, NBA, NFL, NHL, Oakland Athletics, Other News

ESPN Regional lands another university with UNLV deal

The University of Nevada-Las Vegas signed a five-year multimedia rights deal with ESPN Regional Television. Under terms of the deal, ESPN Regional retains UNLV's marketing rights in areas including television, radio, print and the Internet. The company will staff three full-time employees ...

Tags: Colleges, ESPN, Other News

Conference ends in-house marketing

The Mid-American Conference has agreed to outsource its marketing rights to Cavs/Gund Arena Co., the ownership group for the Cleveland Cavaliers, Rockers and Gund Arena. Conference marketing was previously done in-house, said Bob Gennarelli, the MAC's associate commi ...

Tags: Cleveland Cavaliers, Colleges, Gund Arena Co., Other News

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