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Guinness signs deal with Champions Cup

Published in SportsBusiness Journal on 11 / 17 / 14

Guinness has signed a five-year deal to be the presenting and lead sponsor in North America of the International Champions Cup, a deal valued at more than eight figures over its term, according to sources familiar with the agreement. ...

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Tags: Marketing and Sponsorship

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Coast To Coast

ANN ARBOR, MICH.   Football ticket-price goal: $5M  The University of Michigan hopes to raise a reported $5 million from a ticket-price increase for football games this fall. Season-ticket prices will incre ...

Tags: Amateur Sports, Baseball, Basketball, Coast to Coast, Colleges, Football, Golf, Hockey, Motorsports, Soccer

Facilities Briefs

  Big 12 pays $12 each The Big 12 Conference, which paid $50,000 to use Kemper Arena and Municipal Auditorium in Kansas City for its men's and women's tournaments in the first three years of the conference's existence, now pays just $12 for ...

Tags: Baseball, Colleges

NBC To Split From Quokka?

Q uokka Sports' efforts to stay afloat suffered another blow March 14 when NBC and the Salt Lake Organizing Committee forced it to sign an agreement that would dissolve the NBC/Quokka joint venture on May 1 if Quokka has not arranged a sale ...

Tags: Colleges, E-Sports, Olympics

Sports Profile: San Antonio

POPULATION: 1,564,949 (27th-ranked metropolitan statistical area) NO. OF HOTELS/ROOMS; RATE*: 215/28,709; $84.98 MAJOR CORPORATIONS: SBC Communications, Ultramar Diamond Shamrock, USAA, Valero Energy, Tesoro Petro ...

Tags: Basketball, Colleges, Golf, Hockey, Soccer, The Tracker

Zephyr Company Profiled

If you want a better understanding of what went wrong with the licensed-product industry, there are two good places to look. The first is the files of the U.S. Bankruptcy Court in Delaware, which detail the demise of Starter Corp., Pro Player Inc. and Logo Athletic Inc. after those compani ...

Tags: Baseball, Basketball, Colleges, Football, Hockey, This Week's Issue

Nelligan Adds Providence

Nelligan Sports Marketing Inc. completed a seven-year agreement for exclusive multimedia rights to Providence College's athletic department. The deal, which is scheduled to be announced this week, includes rights to market signs and banners for Providence's athletic venues, advertising inven ...

Tags: Colleges, This Week's Issue

TV Briefs

TV BRIEFS   Univision affiliate adds show Univision affiliate KUVN-TV in Dallas has started a weekly Spanish sports program. The 15-minute program airs at 10:15 p.m. Sundays.   90210er calling IRL ...

Tags: Colleges, Motorsports, Soccer

Buffalo Arena Gets Infusion

The Sports Arena at NCAA Division III Buffalo State College has found a secondary niche as a home to high schools. "For the first time since we opened the facility [in 1991], it has been properly used," said Buffalo State athletic director Jerry Boyes. In the past few weeks, thousands of ...

Tags: Colleges, Other News

Corporate Sports Travel

A re you an executive of a company that uses sporting events as a vehicle to entertain important clients or to reward key employees? If so, you may have organized excursions to major events like the Super Bowl, college basketball's Final Four, the Masters golf tournament or the Ol ...

Tags: Colleges, Football, Olympics, Opinion

Duke Boosts Scholarship Fund

D uke University will culminate its yearlong celebration of women's sports next month with the Duke Women's Athletics Celebration Weekend, to be held April 6-8. The event will be part celebration and part fund-raiser for Duke's women's scholarship endow ...

Tags: Colleges, Other News, Soccer

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