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Kentucky is top draw during CBS-Turner era

04 / 14 / 14

During the first three years of CBS and Turner’s NCAA tournament partnership, it was clear who held the most influence: CBS had the biggest games and posted the biggest ratings for the event. This year, though, marked the first time TBS carried Elite Eight and Final Four games. While ...

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Tags: Colleges, Research and Ratings

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Sports fans and restaurants

F rom January 1999 through November 2000, ESPN Sports Poll, a service of TNS Intersearch, surveyed more than 2,000 fans a month. This chart shows the propensity of those fans to eat dinner at a non-fast food restaurant at least twice a month, broken down b ...

Tags: Baseball, Basketball, Boxing, Colleges, ESPN, Football, Golf, Hockey, MLB, Motorsports, Soccer, Tennis, This Week's Issue

Naming rights for college league?

The Central Collegiate Hockey Association hired General Sports and Entertainment to develop a sponsorship package that will include rights to the conference name itself. The move is part of a league initiative to expand its corporate partner list to include companies outside the hockey ind ...

Tags: Colleges, Host Communications Inc., This Week's Issue

Southern Miss signs with ISP to avoid deficit

The University of Southern Mississippi's athletic department is banking on International Sports Properties Inc., its new marketing partner, to help keep the department from running another deficit, university officials said. The department signed a four-year deal with ISP earlier this month ...

Tags: Colleges, Marketing and Sponsorship

One name, new logo on way for school’s teams

Just call it Charlotte. That's what officials at the University of North Carolina at Charlotte's athletic department hope will happen after the department launches a new set of logos later this summer. References to the university's athletic programs in recent years have varied from N.C ...

Tags: Colleges, This Week's Issue

E-TicketBoard links universities

E-TicketBoard.com, a new online marketplace for sports fans to buy and sell tickets, has launched a campaign to partner with colleges and universities. The site has been in development for 18 months and is ready to make its official debut, said Joe Spencer, the company's president and CEO. T ...

Tags: Colleges, FansOnly Network, Massaro Cos., NASCAR, NBA, NFL, NHL, Oakland Athletics, Other News

ESPN Regional lands another university with UNLV deal

The University of Nevada-Las Vegas signed a five-year multimedia rights deal with ESPN Regional Television. Under terms of the deal, ESPN Regional retains UNLV's marketing rights in areas including television, radio, print and the Internet. The company will staff three full-time employees ...

Tags: Colleges, ESPN, Other News

Conference ends in-house marketing

The Mid-American Conference has agreed to outsource its marketing rights to Cavs/Gund Arena Co., the ownership group for the Cleveland Cavaliers, Rockers and Gund Arena. Conference marketing was previously done in-house, said Bob Gennarelli, the MAC's associate commi ...

Tags: Cleveland Cavaliers, Colleges, Gund Arena Co., Other News

MAC expands contract with ESPN

Officials of the Mid-American Conference are hoping that an expanded deal with ESPN will help raise the league's profile. The conference has signed a new three-year agreement with ESPN that guarantees it more than 30 national regular- and postseason television appearances in men's football ...

Tags: ABC, Colleges, ESPN, Other News

One of the ‘old boys,’ Crouthamel builds on decades of ...

JAKE CROUTHAMEL SYRACUSE UNIVERSITY NORTHEAST REGION Conference: Big East No. of years as an AD : 22 No. of NCAA-sanctioned sports : 18 Education : Bachelor of arts degree, history, Dartmouth, 1960 ...

Tags: Colleges, NCAA, Oakland Athletics, Special Report

Unearthing the AD of the future

B ecause he came from the hierarchy of Oscar Mayer, a $2 billion Kraft Foods Inc. brand, Pat Richter assumed that the budgetary aspects of his new job would be a layup. As the newly coronated athletic director at his alma mater, the University of Wiscon ...

Tags: Colleges, Kraft Foods, NCAA, Special Report

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