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With eye on cost, nutrition, team brings own cook

Published in SportsBusiness Journal on

John Youk looks up from a camouflage grill beneath a tent at Kentucky Speedway and eyes a Sprint Tower in the distance. He scans the numbers for Stewart-Haas drivers. “Patrick’s third fastest,” he says, nodding. “Stewart’s quick, sixth. We’ve got hot cars. Oh y...

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Tags: Franchises

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Oklahoma expectations high

The campaign slogan sums it up in two simple words: Great Expectations. And with one of the most recognized winning traditions in intercollegiate athletics already in hand, the University of Oklahoma is banking on its current five-year fund-raising crusade to help transform those expectations ...

Tags: Colleges, Special Report

Attendance at Amateur Sporting Events

F rom January 1999 through November 2000, ESPN Sports Poll, a service of TNS Intersearch, surveyed more than 2,000 fans a month. This chart shows the propensity of those fans to attend a local amateur sports event at least twice a month. To read: 22.3 percent of Hispanic MLB fan ...

Tags: Baseball, Basketball, Boxing, Colleges, ESPN, Football, Golf, Hockey, MLB, Motorsports, NBA, NFL, NHL, Soccer, Tennis, The Tracker


MARKETING NEWS MARKETING ANDLICENSING AGREEMENTS The Antigua Group Inc. was named a sideline licensee for the XFL . Antigua will produce XFL logoed sportswear for the sidelines crew, including coaches and managers. The company will also provide XFL team apparel to depar ...

Tags: AHL, Basketball, Boxing, Buick, Colleges, Dreams Inc., Football, For the Record, Golf, Hockey, Pittsburgh Pirates, Pro Image, Rawlings Sporting Goods Co., Raymond James Financial, Tampa Bay Buccaneers, Woolf Associates Inc., XFL


BALTIMORE Marathon plan to be revealed Organizers of the resurrected Baltimore Marathon plan to introduce their sponsors and unveil the race's course next month. Completing the plans has taken a back seat to work related to the Baltimore Ravens' playoff run and t ...

Tags: AFL, AHL, AT&T Corp., Bank One Corp., Baseball, Basketball, Buffalo Bills, CBS Broadcasting Inc., Championship Auto Racing Teams Inc., Chicago Fire, Coast to Coast, Colleges, Colorado Avalanche, Columbus Blue Jackets, Dreams Inc., eBay, Football, Fox, Hockey, Indianapolis Motor Speedway Corp., Los Angeles Angels, Minnesota Lynx, MLS, Motorsports, NASCAR, Nashville Predators, NCAA, NFL, Olympics, Penske Corp., Philadelphia Eagles, Philadelphia Phillies, Phoenix Coyotes, RDV Sports, San Antonio Spurs, San Francisco Giants, Soccer, Tampa Bay Lightning, Tennis, Woolf Associates Inc.

Bottom-line challenges top the demands on today's Ads

M ichael Cleary may never have worked in a university athletic department, but he has worked in collegiate sports for four decades. He's held positions at the NCAA and the NAIA and for the last 35 years has been executive director of the National Association of Collegiate Director ...

Tags: Boxing, Colleges, NCAA, Special Report

Central Florida finances, attendance grow with reputation

At the University of Central Florida, it's all about Daunte Culpepper, even though he's been out of college for two years and is better known as the Minnesota Vikings' starting quarterback than as UCF's first superstar. The football team moved into Division I-A in 1996, and with Culpeppe ...

Tags: Colleges, Special Report

Conference signs deal with Host

The Division I-AA Gateway Football Conference, in an attempt to increase conference revenue, has agreed to a deal with Host Communications Inc. to market its syndicated football package. Under terms of the partnership, Host will develop a marketing package and sell ads for the conference's ...

Tags: Colleges, Host Communications Inc., State Farm, This Week's Issue

Having listened, Knight panel will talk

The Knight Commission on Intercollegiate Athletics heard from representatives of shoe companies, major television networks and individuals involved in pending anti-gambling legislation last week to assess the influence of money on college sports. Individuals who spoke at the meeting, held ...

Tags: ABC, Adidas, CBS Broadcasting Inc., Colleges, ESPN, NCAA, Oakland Athletics, This Week's Issue

Texas Tech plans future after sanctions

The past and the future seem to be at odds here. It has been about 30 months since the NCAA tossed its net over Texas Tech University, sanctioning the school for violations that involved more than 80 athletes in nine different sports. Athletic administrators figure the ordeal cost them a ...

Tags: Colleges, NCAA, Special Report

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