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Fermata gives evidence of licensing challenge to CLC

Published in SportsBusiness Journal on 07 / 28 / 14

With more than 200 licensing clients and a 96 percent renewal rate, Collegiate Licensing Co. has seldom felt much of a challenge from competitors. That appears to be changing. Atlanta-based Fermata Partners, a company founded by four former CLC executives, won two big pieces of licensing business...

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AmEx Blue Card Ad Reviewed

N o one has helped stretch the envelope of what charge cards can be more than American Express. AmEx took the "we'll pay for it now so you can pay us later" generic charge card service of MasterCard and Visa and exploded its possibilities. In ...

Tags: Colleges, This Week's Issue

NCAA Targets Betting Sites

The NCAA wants to send a warning to potential cybersquatters, or those individuals or companies who register or use a Web site domain name with the intention of profiting from a trademarked name. The association will actively go after them to shut down their sites and seek both the return of ...

Tags: Colleges, This Week's Issue

Nielsen Weekly Sports Rankings

The following figures represent the Top 10 Network Sports Telecasts and Top 10 Cable Sports Telecasts for the week of 3/5/01-3/11/01.

Tags: Basketball, Colleges, Football, Golf, Motorsports

Top Advertisers In 2000

The Sydney Olympics and the strongest advertising market in history helped sports programming attract a record $3.1 billion from the top 50 sports advertisers last year, up 29.5 percent from 1999, according to Nielsen Media Research figures. The top ...

Tags: Colleges, Football, Horse Racing, Motorsports, Olympics, This Week's Issue

Florida State lines up network for baseball broadcasts

Florida State University is planning to launch a baseball radio network next month. "Baseball has been such a success [that] we thought the program deserved the extra exposure," said Scott Kull, director of Seminole Athletics Marketing. The radio network will include flagship station WNLS ...

Tags: Blockbuster Entertainment Inc., Colleges, This Week's Issue

Nielsen Weekly Sports Ranking

The following figures represent the Top 10 Network Sports Telecasts and Top 10 Cable Sports Telecasts for the week of 1/1/01 - 1/7/01.

Tags: ABC, Baltimore Ravens, Basketball, CBS Broadcasting Inc., Colleges, ESPN, Football, Fox, Golf, Minnesota Vikings, NBA, NCAA, New York Knicks, NFL, Phoenix Suns

WebTV, CBS try interactive hoops

CBS and Microsoft WebTV Networks will bring interactive programming to NCAA basketball telecasts beginning in February, one element of their planned 500 hours of interactive programming in various categories this year. The roughly 1 million homes equipped with Microsoft's WebTV Plus and Ulti ...

Tags: CBS Broadcasting Inc., Colleges, E-Sports, Microsoft Corp., NCAA, Oakland Athletics, SportsLine.com

Michigan's Nike deal can't erase debt

Just do it. The famous Nike slogan best sums up how the University of Michigan athletic department plans to tackle its ever-growing financial losses. Despite having one of the most prestigious athletic programs in the country, the Wolverines are still seeing red, mostly stemming from ...

Tags: Colleges, Special Report

Wisconsin overcomes slump

W hen University of Wisconsin alum Pat Richter was hired from Oscar Mayer Foods to become the school's athletic director in 1990, he was faced with the task of re-establishing credibility to a program that had $2.1 million in operating deficit and mo ...

Tags: Colleges, NCAA, Special Report

Oklahoma expectations high

The campaign slogan sums it up in two simple words: Great Expectations. And with one of the most recognized winning traditions in intercollegiate athletics already in hand, the University of Oklahoma is banking on its current five-year fund-raising crusade to help transform those expectations ...

Tags: Colleges, Special Report

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