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Kentucky is top draw during CBS-Turner era

04 / 14 / 14

During the first three years of CBS and Turner’s NCAA tournament partnership, it was clear who held the most influence: CBS had the biggest games and posted the biggest ratings for the event. This year, though, marked the first time TBS carried Elite Eight and Final Four games. While ...

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Tags: Colleges, Research and Ratings

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03/26/01
Zephyr Company Profiled

If you want a better understanding of what went wrong with the licensed-product industry, there are two good places to look. The first is the files of the U.S. Bankruptcy Court in Delaware, which detail the demise of Starter Corp., Pro Player Inc. and Logo Athletic Inc. after those compani ...

Tags: Baseball, Basketball, Colleges, Football, Hockey, This Week's Issue

03/26/01
Nelligan Adds Providence

Nelligan Sports Marketing Inc. completed a seven-year agreement for exclusive multimedia rights to Providence College's athletic department. The deal, which is scheduled to be announced this week, includes rights to market signs and banners for Providence's athletic venues, advertising inven ...

Tags: Colleges, This Week's Issue

03/26/01
TV Briefs

TV BRIEFS   Univision affiliate adds show Univision affiliate KUVN-TV in Dallas has started a weekly Spanish sports program. The 15-minute program airs at 10:15 p.m. Sundays.   90210er calling IRL ...

Tags: Colleges, Motorsports, Soccer

03/26/01
Buffalo Arena Gets Infusion

The Sports Arena at NCAA Division III Buffalo State College has found a secondary niche as a home to high schools. "For the first time since we opened the facility [in 1991], it has been properly used," said Buffalo State athletic director Jerry Boyes. In the past few weeks, thousands of ...

Tags: Colleges, Other News

03/26/01
Corporate Sports Travel

A re you an executive of a company that uses sporting events as a vehicle to entertain important clients or to reward key employees? If so, you may have organized excursions to major events like the Super Bowl, college basketball's Final Four, the Masters golf tournament or the Ol ...

Tags: Colleges, Football, Olympics, Opinion

03/26/01
Duke Boosts Scholarship Fund

D uke University will culminate its yearlong celebration of women's sports next month with the Duke Women's Athletics Celebration Weekend, to be held April 6-8. The event will be part celebration and part fund-raiser for Duke's women's scholarship endow ...

Tags: Colleges, Other News, Soccer

03/26/01
XFL Launches Ad Blitz

The XFL has launched an all-out advertising blitz to raise rock-bottom TV ratings, a move that stands to add to the league's rising start-up costs that could reach $60 million this year. XFL officials refused to put a cost on their advertising campaign that began last Friday. With just a m ...

Tags: Colleges, Football, Hockey, This Week's Issue

03/26/01
AmEx Blue Card Ad Reviewed

N o one has helped stretch the envelope of what charge cards can be more than American Express. AmEx took the "we'll pay for it now so you can pay us later" generic charge card service of MasterCard and Visa and exploded its possibilities. In ...

Tags: Colleges, This Week's Issue

03/26/01
NCAA Targets Betting Sites

The NCAA wants to send a warning to potential cybersquatters, or those individuals or companies who register or use a Web site domain name with the intention of profiting from a trademarked name. The association will actively go after them to shut down their sites and seek both the return of ...

Tags: Colleges, This Week's Issue

03/26/01
Nielsen Weekly Sports Rankings

The following figures represent the Top 10 Network Sports Telecasts and Top 10 Cable Sports Telecasts for the week of 3/5/01-3/11/01.

Tags: Basketball, Colleges, Football, Golf, Motorsports

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