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Deal with Pac-12 a first for Adidas

Published in SportsBusiness Journal on 08 / 03 / 15

The three-year marketing and media deal between the Pac-12 and Adidas is the first of its kind at the conference level for the shoe and apparel company. Only one other conference among the power five lists a shoe and apparel partner as a corporate sponsor, and that’s Nike with the Big Ten, ...

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Tags: Marketing and Sponsorship, Colleges

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Maryland extends AD's contract

U niversity of Maryland athletic director Deborah Yow received a four-year contract extension from university President Dan Mote . The contract extension will extend Yow's tenure at Maryland to August 2008. Yow, one of only a handful of female athletic directors in NCAA ...

Tags: Anheuser-Busch Cos., Colleges, Host Communications Inc., State Farm, This Week's Issue

2002 Major League Soccer draft

Major League Soccer held its 2002 draft Feb. 10. Here are this year's first-round selections , with information about each player's representation. The league begins its regular season March 23.

Tags: Colleges, MLS, This Week's Issue

Foot Locker posts sales gain

Foot Locker Inc. reported increased sales for its fourth quarter and fiscal year ended Feb. 2 compared with the same periods last year. Total sales for the athletic retailer were up 2 percent for the fourth quarter from $1.135 billion a year ago to $1.158 billion. For the year, Foot L ...

Tags: Colleges, Finance, Foot Locker

Dew to carry Madness banner

The Mountain Dew promo will be carried on 400 million packages. NCAA corporate sponsor Pepsi is leveraging its Final Four rights with a "Don't Miss the Madness" promotion that will offer 4.5 million prizes and will be splashed across 400 million pack ...

Tags: Colleges, PepsiCo, This Week's Issue

Trim football rosters for Title IX

T he National Collegiate Athletic Association oversees college sports in America and the 210,989 men and 150,185 women competing under its auspices. Under NCAA rules, which govern player recruiting and determine team structure, a student athlete cannot receive benefits not ...

Tags: Colleges, Football, For the Record, NBA, NHL

Nielsen Weekly Sports Ranking

The following figures represent the Top 10 Network Sports Telecasts and Top 10 Cable Sports Telecasts for the week of 1/21/02 to 1/27/02.

Tags: Basketball, Colleges, Football, Golf, New England Patriots, Philadelphia 76ers, Philadelphia Eagles, Pittsburgh Steelers, Sacramento Kings, St. Louis Rams, Tennis, Utah Jazz, Washington Wizards

Sponsor banks on youth sports

M ost of us had our first experience with sports sponsorship as kids, when, with our friends, we trooped down to the neighborhood business strip to solicit Ace Cleaners or Gino's Pizzeria to buy jerseys for our baseball team. We'd bypass the corner bank on our foray. Banks were to ...

Tags: Colleges, Opinion

Project: Lady Rebels fills seats

T hanks to an aggressive grassroots marketing program launched in January, UNLV's women's basketball team has more than tripled attendance at its last two home games. The marketing effort, called Project: Lady Rebels, bumped attendance from about 1,000 a game to more than 4,600 ...

Tags: Colleges, This Week's Issue

ConAgra sold on the Big East

ConAgra Foods Inc. has signed a two-year deal with ESPN Regional Television to become title sponsor of the Big East men's basketball tournament. The deal includes television advertising during the tournament on ESPN and ESPN2; exposure through ESPN Regional, ESPNews, ESPN Radio, espn.com a ...

Tags: Colleges, ESPN, Other News

Nielsen Weekly Sports Ranking

The following figures represent the top 10 network sports telecasts and top 10 cable sports telecasts for the week of 1/14/02 to 1/20/02.

Tags: Baltimore Ravens, Basketball, CBS Broadcasting Inc., Chicago Bears, Colleges, ESPN, Football, Fox, Green Bay Packers, New England Patriots, NFL, Oakland Raiders, Philadelphia Eagles, Pittsburgh Steelers, St. Louis Rams

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