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Learfield engineering migration to digital in college space

Published in SportsBusiness Journal on 10 / 16 / 17

Kansas State University’s ballyhooed sellout streak of 33 straight games was in jeopardy just a few weeks before the 2017 season. The school had increased ticket prices and a soft opener against Central Arkansas left the Wildcats with hundreds of tickets to move. “Having sold out so m...

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10/21/02
FedEx done in sports for a while

Federal Express Corp. is putting the brakes on buying any more sports sponsorships now that the company has completed its naming-rights deal with the Memphis Grizzlies. "Our portfolio is pretty strong right now and we're not seeking any additional properties at this time," said Mike Glenn, ...

Tags: Basketball, Colleges, Football, Formula One, Golf, Memphis Grizzlies, Motorsports, NFL, Washington Redskins

10/21/02
College football vs. Title IX

I n the last several issues, there has been considerable discussion about Title IX participation requirements being a "quota" and about the so-called "proportionality" prong of Title IX being the only "safe harbor" for institutions of higher education. The public should know that contrary ...

Tags: Colleges, NCAA, Opinion

10/14/02
Host cuts staff

Host Communications fired five employees who worked on NCAA sponsorship sales after CBS regained control of those rights. CBS, which holds television and marketing rights to the NCAA, had subcontracted NCAA marketing rights to Host for $575 million over 11 years. But on Sept. 26, CBS said it h ...

Tags: Colleges, NCAA

10/14/02
Coast to coast

ATLANTA Georgia Dome adopts 'ticketFast' Fans attending events at the Georgia Dome can now order tickets online and still avoid the will-call window. The Dome has adopted Ticketmaster's "ticketFast," which lets people ordering online print out a ticket. "Folks buy their ti ...

Tags: Atlanta Braves, Baseball, Basketball, Buffalo Bills, ClubCorp, Coast to Coast, Colleges, Detroit Pistons, ESPN, Football, Fox, Golf, Hockey, Indianapolis Colts, Kansas City Chiefs, Kroger, Miami Heat, Milwaukee Brewers, Minnesota Twins, Minnesota Vikings, Motorsports, Nashville Predators, Oakland Raiders, Olympics, Pittsburgh Penguins, Pittsburgh Steelers, San Francisco Giants, USOC, Verizon, Washington Capitals, WTA

10/14/02
Nielsen Weekly Sports Ranking

The following figures represent the Top 10 Network Sports Telecasts and Top 10 Cable Sports Telecasts for the week of 9/23/02 – 9/29/02.

Tags: ABC, Colleges, ESPN, Football, Fox, Golf, Minnesota Vikings, Motorsports, NASCAR, NFL, Seattle Seahawks, LA Rams, Tampa Bay Buccaneers

10/14/02
People

BASEBALL The Fort Myers Miracle of the Florida State McNabb League made the following front-office staff announcements: Linda McNabb was promoted to vice president of both the Miracle and of Goldklang Group LLC ...

Tags: Baseball, Basketball, Colleges, ESPN, Football, Golf, Hockey, Philadelphia Flyers, Arizona Coyotes, Portland Trail Blazers

10/14/02
Choice makes deal with Sun Belt

Choice Hotels International completed a three-year agreement to be the official hotel partner of the Sun Belt Conference. The deal was designed to boost hotel bookings by encouraging Sun Belt teams to stay at Choice Hotels and give the company's lodging brands, which include Comfort Inn, Q ...

Tags: Colleges

10/14/02
Sponsorship briefs

 Dynegy drops PGA tourney Financially troubled Dynegy Inc. has dropped its sponsorship of The Tour Championship, the end-of-the-season matchup of the top 30 PGA money winners. Last year the energy company signed a four-year deal with a two-year renewal option to be the presen ...

Tags: Colleges, Golf, Marketing and Sponsorship, Motorsports

10/14/02
NCAA goes academic

When the NCAA hired Indiana University's Myles Brand as president, it was trying to make a deliberate statement about the place of college athletics in the educational landscape. Brand, the president at Indiana, is the first university president tapped for the NCAA's top post. He was sel ...

Tags: Colleges, NCAA

10/14/02
Hambridge decides what's on

There are important jobs, like air-traffic controller or bridge inspector, and then there are really important jobs, like deciding which NFL games will air in which markets. That responsibility falls on the shoulders of Vanessa Hambidge , the 31-year-old director of programming and market ...

Tags: Colleges, Denver Broncos, Football, IMG, NCAA, NFL

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