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First Look podcast: Learfield-IMG College merger and more from this week’s issue

Published in SportsBusiness Journal on 09 / 25 / 17

In our First Look podcast this week, SBJ’s Abe Madkour, Bill King, Michael Smith and Don Muret discuss the stories in this week’s issue.

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Tags: Colleges

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Nielsen Weekly Sports Ranking

The following figures represent the Top 10 Network Sports Telecasts and Top 10 Cable Sports Telecasts for the week of 10/14/02– 10/20/02.

Tags: ABC, Baseball, Buffalo Bills, Colleges, Denver Broncos, ESPN, Football, Fox, Kansas City Chiefs, Miami Dolphins, MLB, New Orleans Saints, NFL, San Francisco 49ers, Seattle Seahawks, Tampa Bay Buccaneers, Washington Redskins

Longhorns lasso State Farm

State Farm Insurance Cos. has signed a multiyear deal to become the official insurance sponsor of the University of Texas athletic department. The deal was brokered by the Longhorns' marketing partner, Host Communications. It includes exposure through radio and television; presenting game ...

Tags: Colleges, Marketing and Sponsorship, State Farm

Wisconsin project back on track

W isconsin's planned renovation of Camp Randall Stadium is back on track thanks to a recent $6 million donation and construction changes that reduced the price of the renovation by $16 million. In February, the university announced that a $99.7 million stadium renovation would be delaye ...

Tags: Colleges


MEDIA Fox Sports Net South promoted John Cohen to local sales manager and Lynne Naus t o advertising sales account executive. Mark Massari was named general manager of Beaver Sports Properties , Learfield Communications ' Oregon State division. The National Col ...

Tags: Baseball, Basketball, Chicago White Sox, Colleges, Football, Los Angeles Lakers, Motorsports, News Corp, NFL, Soccer

Coast to coast

ATLANTA Thrashers hold NASCAR night The Atlanta Thrashers held NASCAR night as the theme of last Wednesday's game against the New Jersey Devils. Show cars from Thrashers sponsors Home Depot, UPS and Budweiser were to be on display throughout the main concourse of Phili ...

Tags: Arizona Diamondbacks, Baseball, Basketball, Buffalo Sabres, CFL, Churchill Downs Inc., Coast to Coast, Colleges, Daimler AG, Denver Nuggets, ESPN, Football, Ford, Golf, Hockey, Horse Racing, Houston Rockets, Miami Heat, Minnesota Timberwolves, Minnesota Twins, Minnesota Wild, Motorsports, NASCAR, NBA, New York Islanders, Oakland Raiders, Philadelphia Eagles, Pittsburgh Penguins, Reebok, Sacramento Kings, Soccer, Spalding, Tampa Bay Lightning, USGA, WNBA

State Farm aboard Big East

State Farm Insurance Cos. has signed a three-year sponsorship with the Big East Conference to become the league's official insurance and financial services company. The deal includes a presenting sponsorship of the Big East Women's Basketball Tournament, rights to Big East logos, radio and ...

Tags: Colleges, Lincoln Financial Group, Marketing and Sponsorship, State Farm

ADs to replace Sears on Cup

The National Association of Collegiate Directors of Athletics will take on title sponsorship responsibilities of the Director's Cup this year. The Director's Cup, which annually ranks the overall performance of athletic departments in all divisions of intercollegiate athletics and awards s ...

Tags: Colleges

Myles Brand's toughest assignment

T here are lots of great jobs in sports. That's why many of us are in the business or work as paid observers. It's about the tickets. Right? Or being on a first-name basis with Bob Costas. Sitting on a panel with Jerry Jones or talking with authority around the water cooler about yesterda ...

Tags: Colleges, NCAA, New York Yankees, Opinion

Daktronics helps university

S outhern University is buying state-of-the-art integrated scoring and display systems for its football, baseball and basketball facilities. The fact that the school, in Baton Rouge, La., is spending about $2.3 million for the upgrades wouldn't be all that noteworthy — excep ...

Tags: Bayer, Colleges, English Premier League, Golf, Kansas City Royals, Soccer

Sponsorship briefs

Alamo Bowl signs MasterCard MasterCard International agreed to become the presenting sponsor of San Antonio's annual college football bowl game, the Alamo Bowl. MasterCard committed to a four-year deal beginning in 2002. The length of this deal matches the four-year agreements the ...

Tags: Colleges, ESPN, Golf, Kroger, Marketing and Sponsorship, Soccer

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